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Marketing Marketing Fundamentals Marketing Strategy

Tapping Into The Power of Inspired Marketing

6 Steps to Transform How You View Marketing and How You Do Marketing
Rating: 4.4 out of 54.4 (25 ratings)
253 students
Created by Debbie LaChusa
Last updated 11/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • What Inspired Marketing is and how it differs from Traditional Marketing.
  • 6 Steps to help you tap into Inspired Marketing Ideas to market your business.
  • How the motivation and intention behind your marketing can make all the difference.
  • What Inspired Target Marketing is and how to use it in your business.
  • How to use Inspired Copywriting to write the perfect copy to market your programs and services.
  • How to transform Traditional Marketing Strategies into Inspired Marketing Strategies.
  • How using the concept of Inspired Selling can totally transform how you feel about selling your services.

Requirements

  • General knowledge of running and marketing an independent coaching, consulting, or online business
  • Recommended: Completion of the online course: How to Create, Market, and Grow an Inspired Business

Description

Do you hate marketing that feels manipulative?


Are you tired of feeling like your marketing has to persuade, or worse yet, manipulate people if it's going to be effective?


Are you sick of being told to use psychological tactics like urgency and fake scarcity to get people to buy?


Does it feel out of integrity and make you want to avoid marketing all together?


Or, maybe you find yourself...

  • Getting overwhelmed trying to keep up with all the latest marketing trends.


  • Doing what you think you need to do to market yourself, only to find it doesn't work.


  • Struggling with writing marketing copy


  • Or feeling like you have to use social media, video, Facebook Live, or other marketing activities you really don’t like doing.


I'm here to tell you there is another way.

Hi, my name is Debbie LaChusa. I guess you could say I'm a marketer by trade. After getting a college degree in marketing, I spent 13 years working in advertising agencies (marketing and advertising every imaginable product and service) and as a vice president of marketing for an international non-profit organization (where I got to market fitness, one of my personal passions).


I've also run my own marketing coaching, consulting, and training business for more than 20 years.


And, I almost left that business because of marketing.


A few years ago I almost walked away from my marketing business (including my online course business) because the online marketing strategies I was being taught, and that I thought I had to use in order to be successful in business online, felt so manipulative and out of integrity. I got to the point I just wasn’t willing to do it anymore.


I took a sabbatical from business, wrote a book about my frustrations, but eventually came back. 


Why did I come back?


Because I realized that I had been successful in marketing for many, many years before learning those manipulative marketing strategies. I figured if I had been successful without using those strategies, I didn't need to use them. Why not go back to marketing the way I was inspired to, instead of feeling like I had to do what the so-called online marketing "experts" said I had to do?


I decided to give it a try and see what happened. I went back to what I knew and you know what, it worked just fine!


I’d like to introduce you to something I call Inspired Marketing.


Why do I call it Inspired Marketing?


Because instead of doing what you think you have to do market your business, you do what you're inspired to do.


Think about it. I'll bet you're in the business you're in, or you're starting the business you're starting, because you were inspired to do it.


Something inside of you led you to leave your job and start your own business.


A dream of creating a life with more freedom perhaps?


A desire to do more meaningful work... to make a difference... or maybe just to feel a little more in control of your destiny.


Whatever prompted you to start your own business, I'm willing to bet there was a seed of inspiration in it.


What if you could rely on that same seed of inspiration to guide the marketing of your business?


I'm here to tell you that you can!


Inspired Marketing Works.


Having marketed both ways—traditional and inspired—I can tell you it’s absolutely possible to be successful marketing inspired.


Not only does it feel a whole lot better, it absolutely works. In fact, in my experience it works better, especially if you’re serious about creating a long-term business, and not just making a quick sale.


Yes, I’ve taught a lot of marketing courses over the years.


And I stand by all of those courses. Because quite honestly there is a thread of inspired marketing running through all of them.


That’s just how I’ve always marketed. Well, with the exception of those few years I got caught up listening to too many other people and believing that in order to be successful online I had to follow their systems and blueprints.


That I had to use tactics like manufactured scarcity and manipulation in order to get people to click and buy.


Well, that is absolutely NOT TRUE! There is another way.


If you’re like me and you simply don’t want to market that way, you don’t have to.


In this course I will teach you:


  • What I mean by Inspired Marketing, Inspired Ideas, and Following Inspiration


  • The differences between Inspired Marketing and Traditional Marketing (or what often feels like Pushy Marketing)


  • The Circle of Inspired Marketing: 6 steps to help you tap into the power of inspired marketing for your business


  • How the motivation and intention behind your marketing can make all the difference


  • What Inspired Target Marketing is and how to use it in your business


  • How to use Inspired Copywriting to write the perfect copy to market your programs and services


  • How to use something I call The Marketing Copy Tree to help you write copy more easily


  • How to transform Traditional Marketing Strategies into Inspired Marketing Strategies


  • How to use Inspired Marketing Strategies and Tactics


  • How using the concept of Inspired Selling can totally transform how you feel about selling your services


You absolutely DO NOT have to use manipulative marketing!


While it may work in the short term, it is not a long-term business strategy. I've run my own business for 22 years. Even though my business has evolved in that time, I have clients who've stuck with me through it all. And I continue to attract new clients and online course students year in and year out.

At the same time, I've seen many flash-in-the-pan marketing gurus come and go. In fact, many of the marketing "gurus" I studied under (because I thought they had the magic bullet strategies to build a successful online business) are now nowhere to be found. That ought to tell you something!


Why I'm so excited to share this online course with you.

I created my first 6-figure business before I'd ever even heard of all those marketing tactics that felt so yucky. I created two more 6-figure businesses using the Inspired Marketing I'm going to share with you in this course.


You do NOT have to use manipulative, persuasive, slimy marketing to market your business. In fact, I would argue if you want your business to stand the test of time, you absolutely CANNOT use that kind of marketing. While it may work in the short term, people eventually catch on. And, the last thing they'll want to do is give more of their hard earned dollars to someone who overpromised and under delivered, or who they felt took advantage of them.


They surely won't recommend their friends to you. Inspired marketing not only works and feels better than traditional manipulative marketing, it creates raving fans that keep coming back, buying more, and happily refer their friends.


If you're ready to learn a new way to market your business... a way that feels good AND works, please join me in this course!


Who this course is for:

  • Independent coaches, consultants, and anyone else in a service-based business

Course content

8 sections • 25 lectures • 1h 58m total length

  • Preview02:46
  • Preview04:26
  • The Inspired Marketing Mindset vs. The Traditional Marketing Mindset
    06:02
  • Understanding and Accepting the Concept of Inspired Marketing
    1 question

  • Circle of Inspired Marketing: An Overview
    01:39
  • Following The Circle of Inspired Marketing
    1 question
  • Step 1: Intention
    08:54
  • What are your Marketing Intentions?
    1 question
  • Step 2: Allow
    07:24
  • Allowing for Inspired Marketing Ideas
    1 question
  • Step 3: Inspiration
    12:26
  • Cultivating and Following Inspiration
    1 question
  • Step 4: Act
    03:20
  • Acting on Inspired Marketing Ideas
    1 question
  • Step 5: Let Go
    05:43
  • Letting Go of Expectations
    1 question
  • Step 6: Trust
    04:53
  • Learning to Trust
    1 question

  • Inspired Marketing vs. Traditional or Pushy Marketing
    04:13
  • Inspired Target Marketing
    02:32
  • Identifying Your Ideal Client
    1 question
  • Understanding what you do for people and what you're really selling
    1 question
  • Owning Your Value
    1 question

  • Inspired Copywriting
    03:06
  • The Marketing Copy Tree
    09:06
  • Completing The Marketing Copy Tree Worksheet
    1 question

  • Preview04:30
  • Reciprocation
    04:14
  • Social Proof
    02:30
  • Commitment and Consistency
    01:36
  • Know, Like, and Trust
    02:32
  • Authority
    02:51
  • Scarcity
    03:29

  • Inspired Marketing Strategies and Tactics
    07:43

  • Inspired Selling
    04:19

  • Let's Wrap Things Up!
    07:22
  • Course Bonus
    00:37

Instructor

Debbie LaChusa
Online Teacher & Author
Debbie LaChusa
  • 4.6 Instructor Rating
  • 4,008 Reviews
  • 25,350 Students
  • 17 Courses

4x Bestselling Online Teacher, and a Udemy Top Marketing Instructor, teaching people how to build a business and life they love

Experienced online teacher, and online & offline business owner sharing real-world experience, including 23 years of business experience and 36 years of marketing experience

Teaching online since 2013:  8 years

In business online since 2004: 17 years

In business since 1998: 23 years

Debbie LaChusa is an online teacher and author. After a 30+ year career in marketing, including successfully building and running her own coaching and consulting business for 20+ years, Debbie retired from her business in 2017 to focus on online teaching and writing.

She's a bestselling online teacher with more than 25,000 students in 169 countries. She's also the author of four books.

A pet therapy volunteer since 2014, Debbie has done more than 500 pet therapy visits with her golden retrievers, Hope and Faith.

In 2018, Debbie and her husband relocated from the hustle and bustle of Southern California to the mountains of Western North Carolina, where they currently live on a mountaintop in a home they've nicknamed The Treehouse. Debbie spends her time creating online courses, writing, enjoying the outdoors, and doing volunteer pet therapy.

Debbie teaches courses on a variety of topics, including Business, Marketing, Branding, Sales, Mindset, and Therapy Dog Training & Certification. All of her courses are based on real world experience.

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