Tapping Into The Power of Inspired Marketing
4.4 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
244 students enrolled

Tapping Into The Power of Inspired Marketing

6 Steps to Transform How You View Marketing and How You Do Marketing
4.4 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
244 students enrolled
Created by Debbie LaChusa
Last updated 4/2020
English
English [Auto]
Current price: $104.99 Original price: $149.99 Discount: 30% off
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This course includes
  • 2 hours on-demand video
  • 13 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • What Inspired Marketing is and how it differs from Traditional Marketing.
  • 6 Steps to help you tap into Inspired Marketing Ideas to market your business.
  • How the motivation and intention behind your marketing can make all the difference.
  • What Inspired Target Marketing is and how to use it in your business.
  • How to use Inspired Copywriting to write the perfect copy to market your programs and services.
  • How to transform Traditional Marketing Strategies into Inspired Marketing Strategies.
  • How using the concept of Inspired Selling can totally transform how you feel about selling your services.
Requirements
  • General knowledge of running and marketing an independent coaching, consulting, or online business
  • Recommended: Completion of the online course: How to Create, Market, and Grow an Inspired Business
Description

Do you hate marketing that feels manipulative?


Are you tired of feeling like your marketing has to persuade, or worse yet, manipulate people if it's going to be effective?


Are you sick of being told to use psychological tactics like urgency and fake scarcity to get people to buy?


Does it feel out of integrity and make you want to avoid marketing all together?


Or, maybe you find yourself...

  • Getting overwhelmed trying to keep up with all the latest marketing trends.


  • Doing what you think you need to do to market yourself, only to find it doesn't work.


  • Struggling with writing marketing copy


  • Or feeling like you have to use social media, video, Facebook Live, or other marketing activities you really don’t like doing.


I'm here to tell you there is another way.

Hi, my name is Debbie LaChusa. I guess you could say I'm a marketer by trade. After getting a college degree in marketing, I spent 13 years working in advertising agencies (marketing and advertising every imaginable product and service) and as a vice president of marketing for an international non-profit organization (where I got to market fitness, one of my personal passions).


I've also run my own marketing coaching, consulting, and training business for more than 20 years.


And, I almost left that business because of marketing.


A few years ago I almost walked away from my marketing business (including my online course business) because the online marketing strategies I was being taught, and that I thought I had to use in order to be successful in business online, felt so manipulative and out of integrity. I got to the point I just wasn’t willing to do it anymore.


I took a sabbatical from business, wrote a book about my frustrations, but eventually came back. 


Why did I come back?


Because I realized that I had been successful in marketing for many, many years before learning those manipulative marketing strategies. I figured if I had been successful without using those strategies, I didn't need to use them. Why not go back to marketing the way I was inspired to, instead of feeling like I had to do what the so-called online marketing "experts" said I had to do?


I decided to give it a try and see what happened. I went back to what I knew and you know what, it worked just fine!


I’d like to introduce you to something I call Inspired Marketing.


Why do I call it Inspired Marketing?


Because instead of doing what you think you have to do market your business, you do what you're inspired to do.


Think about it. I'll bet you're in the business you're in, or you're starting the business you're starting, because you were inspired to do it.


Something inside of you led you to leave your job and start your own business.


A dream of creating a life with more freedom perhaps?


A desire to do more meaningful work... to make a difference... or maybe just to feel a little more in control of your destiny.


Whatever prompted you to start your own business, I'm willing to bet there was a seed of inspiration in it.


What if you could rely on that same seed of inspiration to guide the marketing of your business?


I'm here to tell you that you can!


Inspired Marketing Works.


Having marketed both ways—traditional and inspired—I can tell you it’s absolutely possible to be successful marketing inspired.


Not only does it feel a whole lot better, it absolutely works. In fact, in my experience it works better, especially if you’re serious about creating a long-term business, and not just making a quick sale.


Yes, I’ve taught a lot of marketing courses over the years.


And I stand by all of those courses. Because quite honestly there is a thread of inspired marketing running through all of them.


That’s just how I’ve always marketed. Well, with the exception of those few years I got caught up listening to too many other people and believing that in order to be successful online I had to follow their systems and blueprints.


That I had to use tactics like manufactured scarcity and manipulation in order to get people to click and buy.


Well, that is absolutely NOT TRUE! There is another way.


If you’re like me and you simply don’t want to market that way, you don’t have to.


In this course I will teach you:


  • What I mean by Inspired Marketing, Inspired Ideas, and Following Inspiration


  • The differences between Inspired Marketing and Traditional Marketing (or what often feels like Pushy Marketing)


  • The Circle of Inspired Marketing: 6 steps to help you tap into the power of inspired marketing for your business


  • How the motivation and intention behind your marketing can make all the difference


  • What Inspired Target Marketing is and how to use it in your business


  • How to use Inspired Copywriting to write the perfect copy to market your programs and services


  • How to use something I call The Marketing Copy Tree to help you write copy more easily


  • How to transform Traditional Marketing Strategies into Inspired Marketing Strategies


  • How to use Inspired Marketing Strategies and Tactics


  • How using the concept of Inspired Selling can totally transform how you feel about selling your services


You absolutely DO NOT have to use manipulative marketing!


While it may work in the short term, it is not a long-term business strategy. I've run my own business for 22 years. Even though my business has evolved in that time, I have clients who've stuck with me through it all. And I continue to attract new clients and online course students year in and year out.

At the same time, I've seen many flash-in-the-pan marketing gurus come and go. In fact, many of the marketing "gurus" I studied under (because I thought they had the magic bullet strategies to build a successful online business) are now nowhere to be found. That ought to tell you something!


Why I'm so excited to share this online course with you.

I created my first 6-figure business before I'd ever even heard of all those marketing tactics that felt so yucky. I created two more 6-figure businesses using the Inspired Marketing I'm going to share with you in this course.


You do NOT have to use manipulative, persuasive, slimy marketing to market your business. In fact, I would argue if you want your business to stand the test of time, you absolutely CANNOT use that kind of marketing. While it may work in the short term, people eventually catch on. And, the last thing they'll want to do is give more of their hard earned dollars to someone who overpromised and under delivered, or who they felt took advantage of them.


They surely won't recommend their friends to you. Inspired marketing not only works and feels better than traditional manipulative marketing, it creates raving fans that keep coming back, buying more, and happily refer their friends.


If you're ready to learn a new way to market your business... a way that feels good AND works, please join me in this course!


Who this course is for:
  • Independent coaches, consultants, and anyone else in a service-based business
Course content
Expand all 24 lectures 01:57:36
+ Introduction
3 lectures 13:14

Be sure to download the companion ebook attached to this lesson. I will be asking you to read sections as part of the assignments included in this course.


Preview 02:46
The Inspired Marketing Mindset vs. The Traditional Marketing Mindset
06:02
Understanding what Inspired Marketing is and accepting it before learning how to implement it in your business.
Understanding and Accepting the Concept of Inspired Marketing
1 question
+ The Circle of Inspired Marketing
7 lectures 44:19
Circle of Inspired Marketing: An Overview
01:39
Understanding what The Circle of Inspired Marketing is and how to follow it in your marketing.
Following The Circle of Inspired Marketing
1 question
Step 1: Intention
08:54
Set your intentions for marketing a specific product or service, or for your business in general.
What are your Marketing Intentions?
1 question
Step 2: Allow
07:24
Consider how you will open up and Allow for Inspired Marketing Ideas to show up.
Allowing for Inspired Marketing Ideas
1 question
Step 3: Inspiration
12:26
Consider how you will cultivate and follow Inspiration in your marketing.
Cultivating and Following Inspiration
1 question
Step 4: Act
03:20
Consider how you will handle Inspired Marketing Ideas when they show up. How you will determine whether or not to act on them, and when.
Acting on Inspired Marketing Ideas
1 question
Step 5: Let Go
05:43
Learn to switch your marketing mindset from one of goals, measurement, and results, to intentions, letting go and trusting.
Letting Go of Expectations
1 question
Step 6: Trust
04:53
Learning how to embrace the new mindset of trusting that everything is working out perfectly.
Learning to Trust
1 question
+ Implementing Inspired Marketing
2 lectures 06:45
Inspired Marketing vs. Traditional or Pushy Marketing
04:13

Be sure to download, print out, and complete the worksheets attached to this lesson:

  1. Ideal Client Worksheet

  2. Pain-Promise Worksheet

  3. Value Worksheet

I've also included a completed "Example" of the Pain-Promise Worksheet for your review.



Inspired Target Marketing
02:32
The first step in establishing a strong foundation for your marketing is to identify WHO you are targeting with your business, programs, services, and marketing.
Identifying Your Ideal Client
1 question
The Pain-Promise Worksheet is a great exercise to help you focus in on the issues your ideal clients have, and how you help them.
Understanding what you do for people and what you're really selling
1 question
Understanding and owning the value you deliver to clients is a crucial ingredient in Inspired Marketing. This exercise will help you take stock of all that you bring to your business and clients.
Owning Your Value
1 question
+ Inspired Copywriting
2 lectures 12:12
Inspired Copywriting
03:06

Be sure to download and complete the Marketing Copy Tree worksheet to get clear and focused on what you want, and need, to say in your marketing. This worksheet is based on the Creative Brief process used by marketers, copywriters, and advertising agencies. I've made it as simple as possible so anyone can use it to write more effective copy.

I've also included a completed "Example" worksheet for your review.

The Marketing Copy Tree
09:06
Use this worksheet to focus your thoughts and ideas BEFORE you try to write marketing copy.
Completing The Marketing Copy Tree Worksheet
1 question
+ Inspired Marketing vs. Influence & Persuasion
7 lectures 21:42
Reciprocation
04:14
Social Proof
02:30
Commitment and Consistency
01:36
Know, Like, and Trust
02:32
Authority
02:51
Scarcity
03:29
+ Inspired Marketing Strategies and Tactics
1 lecture 07:43

Be sure to download the handout attached to this lesson: 50 Ways to Market Yourself

Inspired Marketing Strategies and Tactics
07:43
+ Inspired Selling
1 lecture 04:19

Be sure to download the handout attached to this lesson: Inspired Selling: 10 Steps

Inspired Selling
04:19
+ Conclusion
1 lecture 07:22
Let's Wrap Things Up!
07:22