Tapping Into The Power of Inspired Marketing
4.5 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
241 students enrolled

Tapping Into The Power of Inspired Marketing

6 Steps to Transform How You View Marketing and How You Do Marketing
4.5 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
241 students enrolled
Created by Debbie LaChusa
Last updated 4/2020
English
English [Auto-generated]
Current price: $104.99 Original price: $149.99 Discount: 30% off
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This course includes
  • 2 hours on-demand video
  • 13 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • What Inspired Marketing is and how it differs from Traditional Marketing.
  • 6 Steps to help you tap into Inspired Marketing Ideas to market your business.
  • How the motivation and intention behind your marketing can make all the difference.
  • What Inspired Target Marketing is and how to use it in your business.
  • How to use Inspired Copywriting to write the perfect copy to market your programs and services.
  • How to transform Traditional Marketing Strategies into Inspired Marketing Strategies.
  • How using the concept of Inspired Selling can totally transform how you feel about selling your services.
Requirements
  • General knowledge of running and marketing an independent coaching, consulting, or online business
  • Recommended: Completion of the online course: How to Create, Market, and Grow an Inspired Business
Description


Does marketing and selling your services feel like something you have to do, but wish you didn’t?  

Do you wonder if you’re doing it right?  

Do you find yourself getting overwhelmed trying to keep up with all the latest marketing trends?  

Are you frustrated with the time it takes to learn online marketing, or other marketing strategies?  

Are you tired of doing what you think you need to do to market yourself, only to have that marketing fail?  

Do you struggle with writing marketing copy?  

Do you feel like you have to use social media, video, Facebook Live, or other marketing activities you really don’t like doing?  

Do you wish you could find a way to market your services that feels good to you and actually works?  

I’d like to introduce you to something I call Inspired Marketing.  

I studied marketing in college and I’ve worked in marketing for over 30 years. I’ve marketed other people’s million dollar businesses and I’ve marketed my own businesses. I’ve learned and done marketing strategies that, frankly, didn’t feel very good to me, but that I did because I thought I had to in order to be successful.  

In fact, I almost left my own business because of marketing.  

A few years ago I almost walked away from my online business because so many of the online marketing strategies I was being taught just didn’t feel good to me. They felt manipulative and out of integrity. I got to a point where I just wasn’t willing to do them anymore.

After taking a short hiatus from my business, I realized that if I had been successful in marketing before learning all of those online strategies that didn't feel good, why not just go back to what I knew. Go back to the marketing I was inspired to do. The marketing I did my way. So that's exactly what I did. And you know what, it worked just fine online!

Inspired Marketing vs. Traditional Marketing.

Having marketed both ways online—traditional and inspired—I can tell you it’s absolutely possible to be successful marketing inspired. Not only does it feel a whole lot better, it absolutely works. In fact, in my experience it works better, especially if you’re serious about creating a long-term business, and not just making a quick sale.

Yes, I’ve taught a lot of marketing courses over the years.  

And I stand by all of those courses. Because quite honestly there is a thread of inspired marketing running through all of them. That’s just how I’ve always marketed. Well, with the exception of a few years when I got caught up listening to too many other people and believing that in order to be successful online I had to follow their systems and blueprints. And, telling me I had to use tactics like manufactured scarcity and manipulation in order to get people to click and buy.  

That is absolutely NOT TRUE! There is another way.  

I’m here to tell you, that if you’re like me and you simply don’t want to market that way, you don’t have to.  

I created my first six-figure business before I had ever even heard of those tactics. And, I’ve created two more six-figure businesses since then, using Inspired Marketing strategies and tactics. And that's why I'm so excited about this course.

In it I'm going to teach you:

  • What I mean by Inspired Marketing, Inspired Ideas, and Following Inspiration

  • The differences between Inspired Marketing and Traditional Marketing (or what often feels like Pushy Marketing)

  • The Circle of Inspired Marketing: 6 steps to help you tap into the power of inspired marketing for your business

  • How the motivation and intention behind your marketing can make all the difference

  • What Inspired Target Marketing is and how to use it in your business

  • How to use Inspired Copywriting to write the perfect copy to market your programs and services

  • How to use something I call "The Marketing Copy Tree" to help you write copy more easily

  • How to transform Traditional Marketing Strategies into Inspired Marketing Strategies 

  • How to use Inspired Marketing Strategies and Tactics

  • How using the concept of Inspired Selling can totally transform how you feel about selling your services


If that sounds good to you, I look forward to seeing you in class!

Who this course is for:
  • Independent coaches, consultants, and anyone else in a service-based business
Course content
Expand all 24 lectures 01:57:36
+ Introduction
3 lectures 13:14

Be sure to download the companion ebook attached to this lesson. I will be asking you to read sections as part of the assignments included in this course.


Preview 02:46
The Inspired Marketing Mindset vs. The Traditional Marketing Mindset
06:02
Understanding what Inspired Marketing is and accepting it before learning how to implement it in your business.
Understanding and Accepting the Concept of Inspired Marketing
1 question
+ The Circle of Inspired Marketing
7 lectures 44:19
Circle of Inspired Marketing: An Overview
01:39
Understanding what The Circle of Inspired Marketing is and how to follow it in your marketing.
Following The Circle of Inspired Marketing
1 question
Step 1: Intention
08:54
Set your intentions for marketing a specific product or service, or for your business in general.
What are your Marketing Intentions?
1 question
Step 2: Allow
07:24
Consider how you will open up and Allow for Inspired Marketing Ideas to show up.
Allowing for Inspired Marketing Ideas
1 question
Step 3: Inspiration
12:26
Consider how you will cultivate and follow Inspiration in your marketing.
Cultivating and Following Inspiration
1 question
Step 4: Act
03:20
Consider how you will handle Inspired Marketing Ideas when they show up. How you will determine whether or not to act on them, and when.
Acting on Inspired Marketing Ideas
1 question
Step 5: Let Go
05:43
Learn to switch your marketing mindset from one of goals, measurement, and results, to intentions, letting go and trusting.
Letting Go of Expectations
1 question
Step 6: Trust
04:53
Learning how to embrace the new mindset of trusting that everything is working out perfectly.
Learning to Trust
1 question
+ Implementing Inspired Marketing
2 lectures 06:45
Inspired Marketing vs. Traditional or Pushy Marketing
04:13

Be sure to download, print out, and complete the worksheets attached to this lesson:

  1. Ideal Client Worksheet

  2. Pain-Promise Worksheet

  3. Value Worksheet

I've also included a completed "Example" of the Pain-Promise Worksheet for your review.



Inspired Target Marketing
02:32
The first step in establishing a strong foundation for your marketing is to identify WHO you are targeting with your business, programs, services, and marketing.
Identifying Your Ideal Client
1 question
The Pain-Promise Worksheet is a great exercise to help you focus in on the issues your ideal clients have, and how you help them.
Understanding what you do for people and what you're really selling
1 question
Understanding and owning the value you deliver to clients is a crucial ingredient in Inspired Marketing. This exercise will help you take stock of all that you bring to your business and clients.
Owning Your Value
1 question
+ Inspired Copywriting
2 lectures 12:12
Inspired Copywriting
03:06

Be sure to download and complete the Marketing Copy Tree worksheet to get clear and focused on what you want, and need, to say in your marketing. This worksheet is based on the Creative Brief process used by marketers, copywriters, and advertising agencies. I've made it as simple as possible so anyone can use it to write more effective copy.

I've also included a completed "Example" worksheet for your review.

The Marketing Copy Tree
09:06
Use this worksheet to focus your thoughts and ideas BEFORE you try to write marketing copy.
Completing The Marketing Copy Tree Worksheet
1 question
+ Inspired Marketing vs. Influence & Persuasion
7 lectures 21:42
Reciprocation
04:14
Social Proof
02:30
Commitment and Consistency
01:36
Know, Like, and Trust
02:32
Authority
02:51
Scarcity
03:29
+ Inspired Marketing Strategies and Tactics
1 lecture 07:43

Be sure to download the handout attached to this lesson: 50 Ways to Market Yourself

Inspired Marketing Strategies and Tactics
07:43
+ Inspired Selling
1 lecture 04:19

Be sure to download the handout attached to this lesson: Inspired Selling: 10 Steps

Inspired Selling
04:19
+ Conclusion
1 lecture 07:22
Let's Wrap Things Up!
07:22