Tapping Into The Power of Inspired Marketing
What you'll learn
- What Inspired Marketing is and how it differs from Traditional Marketing.
- 6 Steps to help you tap into Inspired Marketing Ideas to market your business.
- How the motivation and intention behind your marketing can make all the difference.
- What Inspired Target Marketing is and how to use it in your business.
- How to use Inspired Copywriting to write the perfect copy to market your programs and services.
- How to transform Traditional Marketing Strategies into Inspired Marketing Strategies.
- How using the concept of Inspired Selling can totally transform how you feel about selling your services.
- General knowledge of running and marketing an independent coaching, consulting, or online business
Do you hate marketing that feels manipulative?
Are you tired of feeling like your marketing has to persuade or manipulate people if it's going to be effective?
Are you sick of being told to use psychological tactics like urgency and fake scarcity to get people to buy?
Does it feel out of integrity and make you want to avoid marketing all together?
Or, maybe you find yourself...
Getting overwhelmed trying to keep up with all the latest marketing trends.
Doing what you think you need to do to market yourself, only to find it doesn't work.
Struggling with writing marketing copy
Or feeling like you have to use social media, video, Facebook Live, or other marketing activities you really don’t like doing.
I'm here to tell you there is another way.
Hi, my name is Debbie LaChusa. I guess you could say I'm a marketer by trade. After getting a college degree in marketing, I spent 13 years working in advertising agencies (marketing and advertising every imaginable product and service) and as a vice president of marketing for an international non-profit organization (where I got to market fitness, one of my personal passions).
I've also run my own marketing coaching, consulting, and training business for more than 20 years.
And, I almost left that business because of marketing.
A few years ago I almost walked away from my marketing business (including my online course business) because the online marketing strategies I was being taught, and that I thought I had to use in order to be successful, felt so manipulative and out of integrity. I got to the point I just wasn’t willing to do it anymore.
That's when I realized I had been successful in marketing for many years before learning those manipulative marketing strategies.
I’d like to introduce you to something I call Inspired Marketing.
In this course you'll learn:
What I mean by Inspired Marketing, Inspired Ideas, and Following Inspiration
The differences between Inspired Marketing and Traditional Marketing (or what often feels like Pushy Marketing)
The Circle of Inspired Marketing: 6 steps to help you tap into the power of inspired marketing for your business
How the motivation and intention behind your marketing can make all the difference
What Inspired Target Marketing is and how to use it in your business
How to use Inspired Copywriting to write the perfect copy to market your programs and services
How to use something I call The Marketing Copy Tree to help you write copy more easily
How to transform Traditional Marketing Strategies into Inspired Marketing Strategies
How to use Inspired Marketing Strategies and Tactics
How using the concept of Inspired Selling can totally transform how you feel about selling your services
If you're ready to learn a new way to market your business... a way that feels good AND works, please join me in this course!
Who this course is for:
- Independent coaches, consultants, and anyone else in a service-based business
Bestselling Online Teacher and Top Marketing Instructor, teaching Coaches and Consultants how to build a business and life they love
After a 30+ year career in marketing, including successfully building and running her own coaching and consulting business for 20+ years, Debbie retired from her business in 2017 to focus on online teaching and writing.
In 2018, Debbie and her husband relocated from the hustle and bustle of Southern California to the mountains of Western North Carolina, where they currently live on a mountaintop in a home they've nicknamed The Treehouse. Debbie spends her time writing, enjoying the outdoors, and doing volunteer pet therapy with her golden retrievers, Hope and Faith.
Debbie teaches courses for independant coaches and consultants on a variety of topics, including Business Design, Marketing, Branding, Sales, and Mindset. She also teaches a course on Therapy Dog Training & Certification. All of her courses are based on years of real world experience.