
Be sure to download the companion ebook attached to this lesson. I will be asking you to read sections as part of the assignments included in this course.
Tap into inspired ideas and follow inspiration to market your services with confidence, energy, and alignment with your brand personality.
Learn to shift from a traditional push marketing mindset to an inspired mindset that treats you as a resource for clients, boosting confidence, energy, and meaningful impact.
Explore the circle of inspired marketing, a six-step process: intention, allow, inspiration, act, letting go, and trust that guides following inspiration into action while releasing attachment to outcomes.
Act on inspired marketing ideas that feel compelling, write down those not yet ready, and let them percolate until the time is right to market your program or service.
Let go of attachment to specific results and embrace inspired marketing by setting intentions, putting campaigns out with positive energy, and moving on to the next steps regardless of outcome.
Learn to let go and trust the big picture in the circle of inspired marketing, embracing peace and positive energy to attract with confidence.
Be sure to download, print out, and complete the worksheets attached to this lesson:
Ideal Client Worksheet
Pain-Promise Worksheet
Value Worksheet
I've also included a completed "Example" of the Pain-Promise Worksheet for your review.
Be sure to download and complete the Marketing Copy Tree worksheet to get clear and focused on what you want, and need, to say in your marketing. This worksheet is based on the Creative Brief process used by marketers, copywriters, and advertising agencies. I've made it as simple as possible so anyone can use it to write more effective copy.
I've also included a completed "Example" worksheet for your review.
Explore inspired marketing that emphasizes intention and integrity over manipulation, examining scarcity and fear of missing out (FOMO) and their impact on buyer behavior.
Learn how reciprocation drives marketing by giving value first, with free e-books, videos, and educational content, while inviting engagement without aggressive selling and treating emails as on loan.
Explore social proof as a powerful, integrity-driven element of inspired marketing. Learn to share genuine testimonials and avoid manufactured endorsements, using real feedback to build trust.
Use commitment and consistency to guide inspired marketing, stay authentic and congruent in your messaging, build trust, and move audiences from small yeses to the big yes, without manipulation.
Build a genuine know, like, and trust factor by being real, authentic, and consistently showing up to serve and answer questions, not by forcing endorsements.
Own your authority by embracing your expertise and experience, and honestly define what you do and what you don't do, staying authentic and not pretending to be everything to everyone.
Understand scarcity as real versus manufactured, and choose authentic, inspired marketing that serves prospects rather than manipulates, using transparent limits and value-driven offers.
Be sure to download the handout attached to this lesson: 50 Ways to Market Yourself
Be sure to download the handout attached to this lesson: Inspired Selling: 10 Steps
Here are my suggestions for what to do after completing this course, along with a downloadable free chapter from my book, The Following Inspiration Experiment.
Do you hate marketing that feels manipulative?
Are you tired of feeling like your marketing has to persuade or manipulate people if it's going to be effective?
Are you sick of being told to use psychological tactics like urgency and fake scarcity to get people to buy?
Does it feel out of integrity and make you want to avoid marketing all together?
Or, maybe you find yourself...
Getting overwhelmed trying to keep up with all the latest marketing trends.
Doing what you think you need to do to market yourself, only to find it doesn't work.
Struggling with writing marketing copy
Or feeling like you have to use social media, video, Facebook Live, or other marketing activities you really don’t like doing.
I'm here to tell you there is another way.
Hi, my name is Debbie LaChusa. I guess you could say I'm a marketer by trade. After getting a college degree in marketing, I spent 13 years working in advertising agencies (marketing and advertising every imaginable product and service) and as a vice president of marketing for an international non-profit organization (where I got to market fitness, one of my personal passions).
I've also run my own marketing coaching, consulting, and training business for more than 20 years.
And, I almost left that business because of marketing.
A few years ago I almost walked away from my marketing business (including my online course business) because the online marketing strategies I was being taught, and that I thought I had to use in order to be successful, felt so manipulative and out of integrity. I got to the point I just wasn’t willing to do it anymore.
That's when I realized I had been successful in marketing for many years before learning those manipulative marketing strategies.
I’d like to introduce you to something I call Inspired Marketing.
In this course you'll learn:
What I mean by Inspired Marketing, Inspired Ideas, and Following Inspiration
The differences between Inspired Marketing and Traditional Marketing (or what often feels like Pushy Marketing)
The Circle of Inspired Marketing: 6 steps to help you tap into the power of inspired marketing for your business
How the motivation and intention behind your marketing can make all the difference
What Inspired Target Marketing is and how to use it in your business
How to use Inspired Copywriting to write the perfect copy to market your programs and services
How to use something I call The Marketing Copy Tree to help you write copy more easily
How to transform Traditional Marketing Strategies into Inspired Marketing Strategies
How to use Inspired Marketing Strategies and Tactics
How using the concept of Inspired Selling can totally transform how you feel about selling your services
If you're ready to learn a new way to market your business... a way that feels good AND works, please join me in this course!