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開一間會賺錢的餐飲店|小店行銷經驗談

致:每一位勤奮努力的餐飲人;說真的開一家店並不難,難的是開一家能夠長期賺錢且內容經典的店, 只要能成功經營,不管是任何方式,都是一間好店!
Rating: 3.0 out of 53.0 (1 rating)
1 student
Created by 翔泰學校 Tai School
Last updated 2/2022
Traditional Chinese

What you'll learn

  • 1.食品業的整體行銷規劃
  • 2.自我檢視、品牌定位、各種行銷工具
  • 3.用故事宣傳,怎麼說一間店
  • 4.圖片、影片編輯創意呈現
  • 5.講者從事行銷之經驗談

Requirements

  • 無需要任何經驗,對餐飲業or行銷有興趣者即可參與。

Description

前言:

台灣以美食和創業聞名,市面上越來越多食品創業者,要怎麼在連鎖品牌和其他小型競爭者中生存,讓自己的店舖穩健成長,是每個經營者都會面臨到的問題,這堂課會和大家簡單介紹行銷的基本知識,以及如何把「專業知識套用在實際店家」上,讓想開店的人或是小店的經營者可以對品牌及行銷得心應手。


一、本課特色

1.先了解再應用

基礎的行銷方法解說


2.結合實務範例

套入系統架構活用行銷


3.專為食品業的課程設計

學會經營特色店面的方法


4.擺飾到產品

從顧客出發打造熱門商品


5.打造精緻品牌

小店有特色/大店有獨特


6.實務案例分享

美國、台灣店家的實際範例


二、精選內容

1.解說產品特性與運用優勢

2.運用不同傳播與樣貌,抓住顧客的心

3.學會目標設定,擴展自己的事業版圖

4.一個成功品牌的關鍵要素

5.用簡單的方法,學會做出優質行銷短片


三、講師介紹

現任

•「翔泰學校 Tai School」行銷顧問

· 知名食品品牌行銷顧問與執行


專長

• 快速找出店舖經營問題點並針對問題計畫策略與執行

• 協助店鋪找到品牌定位

(利用品牌定位延伸到整體店裝、包裝、設計...等)

• 店舖經營面銷技巧


學歷

• Emerson College: Master of Strategic Communication for Marketing

• 國立中興大學企業管理系


經歷

• 於美國自創個人行銷顧問品牌,協助食品業者做行銷設計

(包含客戶:Finesse Pastries, Bikeeny Caffe, The Popover Lady)

• 統一星巴克門市店副理

• 連鎖暨加盟展店學程


關於老師|

食物是人與人之間溝通的橋樑,我也是店家與消費者、台灣與美國之間的橋樑。我喜歡協助小店把他們的產品和精神發揚光大,並且利用我在台灣及美國的工作經驗、思維、創意,和店家一起探討,找出自己的風格、品牌定位、並把最真實的故事傳遞給消費者。

Who this course is for:

  • 1.想開店創業的未來老闆
  • 2.已經開店但沒方向經營者
  • 3.想打造優質品牌或銷售更佳
  • 4.對於行銷或食品業有興趣的人
  • 5.對美國、台灣行銷小店成功經驗案例有興趣者

Instructor

翔泰學校 Tai School
教學者
翔泰學校 Tai School
  • 4.0 Instructor Rating
  • 19 Reviews
  • 97 Students
  • 44 Courses

發現簡單的學習靈感

大家好!我們是《翔泰財經》。為了讓大家輕鬆取得並理解各領域的專業知識,我們致力於用生活化的語言、體驗式的學習,讓你們能隨時隨地,不受限制地獲取知識,例如:投資理財、企業管理與品味生活等內容,為了達成此願景,從創立 粉絲專頁 開始,2017年即累積超過五萬名粉絲,到現在成立「翔泰學校 Tai School」。

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