Tableau Portfolio Project - Customer Churn Dashboard

Explore customer churn analysis to identify who leaves, why, and how to reduce churn with data-driven insights, targeting retention strategies and revenue preservation.

Create a dynamic Tableau churn dashboard with six visuals, including a map and charts by gender, age, products, and state, plus a drill-through to a downloadable detail table.

Compute churn rate from 5,000 customers as 20.16% with 1,008 exiting, and note variations by gender, age 30–40, and product count. Highlight geography trends, including Georgia and Washington.

Load a customer churn dataset in Tableau Public Edition, connect to a CSV, explore fields from customer ID to churn, and prepare binary flags and geolocation for a churn dashboard.

Create six visuals for the customer churn dashboard in Tableau, including a dynamic title, churn by gender, age, products, and a map, plus a drill-through detail table and export options.

Create a dynamic Tableau churn title by building calculated fields for total customers, churned customers, and churn rate, and formatting it to respond to filters and dashboard actions.

Create a churn by gender visualization in Tableau, placing gender on rows and churn rate on columns, and format to simplify the view while preparing tooltips for filter actions.

Create a churn by age visualization, replace gender with an age bin, and add a user-defined age bin selection parameter to dynamically explore different age ranges.

Create a churn by number of products chart in Tableau for the customer churn dashboard by duplicating a tab, converting to dimension, and applying formatting across worksheets.

Create a state-level churn map in Tableau, using geolocation to plot states, adjust locations to the USA, color by churn rate, refine tooltips, and customize map styles for clarity.

Build a detailed customer churn table in Tableau by selecting and arranging fields, converting yes/no aliases, and formatting, then present it within a six-visual dashboard with filters and drill-through actions.

Build the dashboard in Tableau with responsive sizing and vertical and horizontal containers, displaying churn by gender and age along with products and a map, with dashboard actions and filters.

Configure a customer churn dashboard by adding filters for balance, credit score, points earned, tenure, card type, has credit card, and exited, plus a user-defined age bin parameter.

Create a detailed table dashboard view, configure sizing and actions, add navigation and download data buttons, and prepare tooltips for a Tableau Public publish-ready workbook.

Enable select and menu actions on the main dashboard and apply use as filter across visuals so the detail table view updates with gender, age, products, and map.

Add a drill through via dashboard actions by configuring a menu action to go to the detailed table view, update tooltips, and filter the dataset across charts.

Save your customer churn dashboard locally as a twbx file and publish to Tableau Public, then test filters, actions, and drill-through, ensuring a ready, shareable portfolio project.