Tableau for Business Analytics and Marketing
4.5 (137 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
881 students enrolled

Tableau for Business Analytics and Marketing

Visualize marketing data with Tableau. Take your business to the next level with data driven decisions.
4.5 (137 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
881 students enrolled
Last updated 6/2020
English
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Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 3 hours on-demand video
  • 6 articles
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to leverage Tableau to solve real world problems
  • Build a data driven buyer persona using Tableau
  • Analyze Email Marketing data with Tableau
  • Quantify the Impact of a Marketing Campaign with Tableau
  • What KPIs are important in the marketing space
  • How to create a demographic dashboard
Requirements
  • Windows or Mac with internet connection
Description

Do you have the desire to analyze marketing data?


Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.

In this course you will learn:

  • What KPIs are important in the marketing space

  • How to visualize these KPIs

  • How to create a demographic dashboard

  • How analyze email marketing data

  • How to quantify the impact of an ad campaign

Use Tableau to Analyze Marketing Data

The three case studies in the course are:

  1. Data Informed Buyer Persona

  2. Email Marketing Analysis

  3. Promotion Impact Analysis


In these three case studies we will build out data visualizations that will uncover the key trends that matter.

Content and Overview


In this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.

The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.

By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends. Uncovering these trends are the first step towards creating a “Data Informed” marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.


What You Will Learn


-How to leverage Tableau to solve real world problems

-Build a data driven buyer persona using Tableau

-Analyze Email Marketing data with Tableau

-Quantify the Impact of a Marketing Campaign with Tableau

Who this course is for:
  • Marketing specialists who want to improve their analytical skills
  • Marketing specialists who want learn new analytical techniques
  • Managers who want to take better Decisions using Data
  • Anyone who wants to learn how to leverage Data for boost the Business
Course content
Expand all 44 lectures 02:49:34
+ Introduction
6 lectures 12:26
BONUS: Learning Paths
00:51
Why?
01:50
Beginner vs. Advanced Tableau User Course Path
01:18
3 Quick Ways to Apply Tableau to Increase Marketing ROI
05:20
Student Testimonial
01:59
+ Buyer Persona Case Study
14 lectures 01:05:42
Update on Udemy Reviews
01:09
What is a buyer persona?
02:39
Demographics Dashboard Overview
02:06
Data Source Download
00:02
Connecting to the Data Source
04:00
Sales Analysis Visualizations
08:40
Visualizing Demographics
06:15
Building the Dashboard
05:36
Environmental Initiative Use Case
03:11
Connecting to Survey Data
04:27
Working with Survey Data
05:00
Survey Analysis Recommendation
08:17
+ Email Marketing Analysis
10 lectures 52:28
Data Source Download
00:03
KPI Indicators
07:30
Treemap
06:56
Click Through Rate Bar Chart
06:31
Time and Day Heatmap
06:27
Building the Email Marketing Dashboard
08:13
Investigating the Master Email List
01:43
Potential Reasons for Low Click Through Rate
03:27
Digging into the Data
08:23
+ Marketing Impact Analysis
6 lectures 19:28
Introduction to the Promotion Impact Dashboard
02:34
Data Source Download
00:02
Exploring & Connecting To the Data
03:28
Sales Visualizations
04:42
Promotional Calendar
03:34
Building the Promotional Dashboard
05:08
+ Tableau 101
7 lectures 18:59
Download Tableau Public(For Free!)
01:56
Tableau Desktop vs. Tableau Public
04:13
Data Connection Screen
06:54
Dimensions vs. Measures
02:02
Show Me Tab
02:42
More Content Coming 5/2019
00:01
+ Bonus Lectures
1 lecture 00:28
***YOUR SPECIAL BONUS***
00:28