SWOT Analysis Masterclass: Tactics for Crafting Strategies

This lecture deals with the elements making up a SWOT, namely strengths, weaknesses, opportunities and threats. By the end of this lecture students will be able to explain the elements of SWOT within the broader environmental assessment.

This lectures zooms into the SWOT analysis within context of the overall corporate planning process. By the end of this lecture students will not only know where SWOT fits into the bigger scale of things, but they will be able to describe the role of SWOT as technique in conducting an environmental assessment.

This lecture provides background to the environmental scan and introduces techniques to complement brainstorming when populating the SWOT. On conclusion of this lecture students will bear knowledge of techniques over and above traditional brainstorming, that can be applied during the environmental assessment

This lecture introduces two techniques that can be used in support of conducting an internal scan. After completing the lecture, students will be able to apply the McKinsey 7S framework and the BCG matrix to populate strengths and weaknesses during the SWOT analysis

This lecture introduces two techniques that can be used in support of conducting an external scan. After completing the lecture, students will be able to apply PESTEL and a competitive analysis to populate opportunities and threats as integral part of the SWOT analysis

The aim of this lecture is to demonstrate the importance of consolidating and cleaning-up the SWOT in preparation for crafting strategies. After completing the lecture, students will understand why all the SWOT analysis data must be integrated into a single document and the motivation behind proper quality assurance linked to the grouping of similar concepts as themes under suitable headings.

The aim of this lecture is to indicate how the calibrated SWOT analysis can be utilized to craft various strategies. After completing the lecture, students will be in a position to define and motivate suitable strategies based on the SWOT analysis

The aim of this lecture is to show students how to develop goals and objectives in support of predefined strategies. After completing the lecture, students will be able to distinguish between goals and objectives and define them in answering the question, "Where do we want to be?"

The aim of this lecture is to demonstrate the importance of implementing goals and objectives and to indicate the importance of monitoring and evaluating progress. The entire SWOT master class is also summarized from start to finish to end-off the course.

The aim of this lecture is to walk you through a practical case study which demonstrates techniques from conducting a SWOT using supporting techniques, right through to calibrating the SWOT, and then defining goals and objectives in support of suitable strategies.

The aim of this lecture is to provide some final thoughts and to summarize the entire SWOT master class

This bonus lecture will equip you with knowledge and skills for conducting a SWOT analysis to serve as basis for personal growth and development.