The course aims to build the understanding and application of SWOT analysis.
The objective of the course is: To understand what is SWOT analysis; To understand elements of SWOT analysis; To understand business case scenario for SWOT analysis; To list the components of SWOT analysis; To categorise SWOT elements into internal and external factor; To study the quadrant combination in SWOT analysis; Understand process of Strategy Formulation based on SWOT Analysis; List the benefits, limitations, and common mistakes in SWOT analysis; Tips for effective SWOT analysis
Students, Professionals, Decision Makers
SWOT (Strength, Weakness, Opportunity, and Threat) analysis is an important tool for strategic planning and strategic decision making. It can be used for business case scenario or at individual level. It can help you to decide about a project, can help to enhance your business profitability, help to make your career grow, and many more. In this course, the primary objectives of the course is to make you aware of different terminologies and classification of SWOT analysis that can help you to make strategic decisions.
In the subsequent session, we will study about every component of SWOT analysis with several example in context of organisation and individual. Further, in this session we will study about the process of strategy formulation. We will also study about the specific business case application to make to understand how do the strategies are formulate based on SWOT analysis. The course also makes you understand the benefits, limitations, and common mistakes of performing SWOT analysis. The course ends with tips for effective SWOT analysis.
This course is every simple to understand and all the topics are relevant for your understanding of SWOT analysis as a Strategic Tool. Looking forward to meet you in the course.
This course is specifically designed for
Early Career Practitioners
Who this course is for:
The student will learn basics history of SWOT analysis, definition and elements of SWOT analysis, its usage in different contexts, strategy formulation using SWOT analysis, benefits, limitation, challenges, and tips of conducting SWOT analysis.
2 sections • 10 lectures • 30m total length
Elements of SWOT Analysis
Business Case Scenario (Case Study)
Components of SWOT Analysis
Categorisation of SWOT Elements
Quadrant Combination in SWOT Analysis
Process of Strategy Formulation and Discussion of Business Case Scenario
Tips for Effective SWOT Analysis and Conclusion
Benefits, Limitations, and Common Mistakes in SWOT Analysis
Shiwangi Singh is pursuing Ph.D. from one of the reputed institution in India. She is a strategic management professional. She has the expertise of business strategy and innovation implementation. She posses expertise in research methods. She has published in various prestigious journals. Her teaching interests include strategic management, technology transfer, innovation, and entrepreneurship.