How to Start a Business Sustainably | Complete Guide
What you'll learn
- How to launch your dream business sustainably (People, Planet, and Profits).
- How to bring your budding business idea to a pitch-ready business in only a few hours.
- How to avoid the common pitfalls that most entrepreneurs face in the ESG (Environmental, Social, Governance) sector.
- How to propel your business forward with actionable insights from 5 world-class professors and successful entrepreneurs.
- How to develop sustainable solutions for business challenges using real-life business models.
- Key business skills that are useful in many environments: finance, marketing, team-building, sustainability, and communication.
- You should ideally have a business idea.
Did you know that while 90% of business leaders think sustainability is essential, only 60% of them actually have sustainable business strategies in place? But that's not going to be you!
In this course, you'll learn how to start your dream business while integrating sustainable business practices for long-term growth, profit, and CSR. Join me and other successful entrepreneurs as we take you on an actionable journey that will help you launch your sustainable business idea into the real world.
This course is based on our Sustainable Entrepreneur Training, one of Stony Brook University's most sought-after business school courses. Students pay hundreds of dollars for the information shared in this course - information that you're getting for only a fraction of the actual price!
In this ESG masterclass, we'll reveal the secrets of how to take a business idea from inception to completion - from a vague concept to a pitch-ready business that investors will be lining up for. In just a few hours, you'll have a business that's ready to be pitched and a slide deck with marketing, financial and team plans to back you up.
But before we jump into the credentials of the course instructors, here's what forms the core of this course:
People - Your sustainable business will support your community, create long-term clients, and help people flourish in whatever industry you choose.
Planet - Your business will focus on sustainability for long-term growth that keeps our planet front of mind and protected.
Profit - You will see profit (lots of it) because this masterclass teaches you everything you need to know about business strategy, sustainability, and entrepreneurship.
LEARN FROM THE BEST!
I know that a successful business is not just an idea, it's also execution. For that reason, I've also enlisted the help of industry experts - people who've worked with thousands of entrepreneurs worldwide and each of whom has several businesses - to guide you in your journey with real-world examples, business models and solutions. You will learn:
Stefan Doering (that's me) is Shift Group's Managing Director and has been innovating in environmental business and sustainability since 1987. He also teaches and coaches green businesses in three major areas:
Innovating powerful green business models
Crafting and implementing marketing and positioning strategies for bringing green to the mainstream
Creating a consistently profitable and sustainable business
Below is a list of just some of Stefan's other accomplishments:
Developed green intrapreneurship strategy for General Motors, later included in GM’s final bailout plan presented to Congress in December 2008
Business coaching a variety of businesses with programs having reached 4,000 business innovators in 13 countries
Taught landmark courses on green entrepreneurship and intrapreneurship at Columbia University’s Center for Environmental Research and Conservation
Taught courses for small businesses at the Industrial and Technology Assistance Corporation (ITAC), a leading non-profit in NYC for small business development
Professor at Minnesota College of Art and Design, having taught Eco-Design and Green Marketing
Official Mentor and Sounding Board member for the Eugene Lang Entrepreneurship Center at Columbia University’s Business School
Pioneered green retailing, growing it to one of the largest green retail companies in the US, selling over 3,500 different products screening for their environmental impact
Andrew Bogle is Shift Group's Strategic Advisor and currently serves as an advisor to five startups, is a Managing Director at Reva Capital, as well as serving on three nonprofit boards. His father, John Bogle, started the Vanguard Group, the world's largest provider of mutual funds.
Prior to joining Reva Capital, Andrew was the Chapter Director of Keiretsu Forum New York, an investment community of accredited private equity investors, venture capitalists and corporate/institutional investors. There he was the main person in charge of relationships with its investors. Before working at the Keiretsu Forum, he worked for investment advisor Gerstein Fisher. While there, Andrew focused on institutions such as foundations and endowments. Previously, Andrew worked for Robin Hood, a nonprofit which fights poverty in the five boroughs of N.Y.C. While at Robin Hood he was on the development team. After attaining his M.B.A., Andrew joined Morgan Stanley Private Wealth Management. His team managed $1.4B. Andrew also worked at Brown Brothers Harriman.
Wendy Scharfman is a professional speaker, communication coach and trainer. She is the founder of Coaching for Effective Communication, a business she created to help her clients become dynamic, confident speakers who can inspire action by delivering a strategic message that matters. Through a powerful communication strategy, she promotes transformational change by helping clients to break through any resistance to deliver results. Wendy specializes in Executive Coaching, Leadership Training and Team Building, Public Speaking Competencies, Message Refinement and Media Training.
Wendy is an Executive Performance Coach Maynard Leigh Associates, a global learning and development company. She is also a communications facilitator and trainer with Schouten Global and for the past 7 years she has been the communications consultant for Family Interventions Services, a non-profit organization serving families and children in New Jersey. She holds a M.S. in Education from Boston University-Wheelock College, an M.S. in Education from the University of North Carolina at Chapel Hill and an M.F.A. from the Asolo Conservatory.
Alan Siege is Shift Group's Senior Facilitator and has been leading business workshops through the Brooklyn and Manhattan Chambers of Commerce, the Support Center of New York, the Brooklyn Business Outreach Center and the Business Division of the Brooklyn Public Library. Alan is a member of the Entrepreneurship Council of the Manhattan Chamber of Commerce.
He is a Facilitator in the FastTrac Program – a business building program for solopreneurs and small businesses – administered by the NYC Department of Small Business Services, and he is an Adjunct Professor in the School of Professional Studies at New York University and the City University of New York. Courses he has taught include:
Creating the Business Plan
Business Strategy Creation
Basic Finance and Accounting
Starting a Successful Art Business
Using Storytelling to Strengthen Your Marketing Message
The Marketing Plan: Its Essential Role in Marketing
In addition, he is the Principal of Small Business Management Consulting – a business coaching company – and has been assisting small businesses and non-profit organizations for over 20 years to become more visible and profitable by improving their business story and refining their business model.
ARE YOU READY TO MAKE SOME WAVES?
So, if you want to learn how to make your business a success, set it up for long-term growth, scale it as your goals become bigger, integrate sustainability, and avoid the common rookie mistakes that most entrepreneurs make, then this course is for you!
Buy it today at an amazing price - and I'll see you on the other side!
Who this course is for:
- Budding entrepreneurs
- Small business owners
- Beginners in business sustainability
- Business owners looking to attract investors
Hi! I'm a serial entrepreneur, business coach trainer and sustainability expert, and I've been deeply involved with sustainability in business (People, Planet, Profits) since the late 1980s. I've started and run seven innovative businesses, raised millions of dollars for them, and I help others do the same.
I've also worked with over 4,000 businesses worldwide, taught environmental entrepreneurship at Columbia University, Stony Brook, and NYC, and had my innovations presented in front of Congress.
With a BBA and MBA in Information Systems, I help businesses stay on the top of their game and ahead of the competition with integrated technology - all while reducing their carbon footprint and making huge profits.
So what do you say we walk this path hand-in-hand to make an impact and bring about some much-needed change and disruption in the business landscape? Join me today for a better tomorrow!