Sustainability Marketing: Branding Green Future 2.0
What you'll learn
- Understand the Fundamentals of Sustainability Marketing – Explain the core principles and significance of sustainable branding.
- Analyze Consumer Behavior Trends – Identify key motivators influencing eco-conscious purchasing decisions.
- Develop Sustainable Branding Strategies – Design brand positioning strategies that align with green marketing principles.
- Apply Sustainable Product Development Practices – Implement eco-friendly product design and packaging solutions.
- Leverage Digital Marketing for Green Brands – Utilize digital tools and social media to promote sustainability messaging.
- Integrate CSR into Marketing Strategy – Demonstrate ethical marketing practices and avoid greenwashing.
- Measure Sustainability Performance – Use key metrics and reporting frameworks to assess green marketing impact.
Requirements
- Basic skills and ideas of Sustainability Marketing !
Description
Sustainability Marketing: Branding Green Future 2.0
In today’s rapidly evolving business landscape, sustainability has become a critical component of branding and marketing strategies. Sustainability Marketing: Branding Green Future 2.0 explores the principles of green marketing, equipping professionals with the knowledge and tools to build brands that prioritize environmental and social responsibility. This course provides a comprehensive understanding of sustainable branding, consumer behavior shifts, and ethical marketing practices, helping businesses create meaningful impact while maintaining a competitive edge.
Through a strategic blend of theoretical insights and practical applications, learners will discover how to develop sustainable branding strategies, implement eco-friendly product innovations, and effectively communicate green messages through digital and traditional media channels. The course also delves into corporate social responsibility (CSR), transparency in marketing, and the avoidance of greenwashing, ensuring brands build credibility and trust with conscious consumers.
By the end of this course, participants will gain a deep understanding of key performance indicators (KPIs) for sustainability marketing and explore emerging trends shaping the future of green branding. With real-world case studies and hands-on exercises, learners will be prepared to drive sustainable change within their organizations and leverage innovative marketing strategies to create lasting environmental and social impact.
In this master course, I would like to teach the major topics:
Module 1: Introduction to Sustainability Marketing
Module 2: Consumer Behavior and Sustainable Consumption
Module 3: Sustainable Branding Strategies
Module 4: Sustainable Product Innovation and Development
Module 5: Digital Marketing for Green Brands
Module 6: Corporate Social Responsibility (CSR) and Ethical Marketing
Module 7: Measuring Impact and Sustainability Performance
Module 8: Future Trends and Innovations in Sustainability Marketing
Enroll now and learn today !
Who this course is for:
- All UG and PG General Management, Business, Marketing, Finance and IT Students.
- Interested students to learn about the concepts of Sustainability Marketing: Branding Green Future
Instructor
- 4.4 Instructor Rating
- 58,137 Reviews
- 623,917 Students
- 293 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 618,000 students from 214 countries & 48+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.18 million course enrollments, with 13,230,791 minutes taught Including UFB Courses (Upto June' 2025).
[3] Offered a diverse array of 290+ courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.