
Explore how different strategies shape supply chains, from Zara's rapid weekly collections to Gap's multi-season design, and compare efficient versus responsive models, inventory, and near-customer fulfillment.
Visualize the supply chain from suppliers to customers, highlighting information flow, forecasting, and segmentation to optimize cost, service level, and omnichannel fulfillment.
Understand how strategy translates to supply chain planning through tactics, metrics, and integrated finance, while evaluating markets, unique value, and resources to win the competition.
Compare convenience-driven tactics like 7-Eleven’s daily changing assortment with Walmart’s bulk economy strategy. Contrast Blue Nile’s wide online selection with INSS’s brick-and-mortar shopping experience.
Explore how strategic fit aligns a company’s competitive strategy with its supply chain. Analyze misfits from BlackBerry, Kodak, and Blockbuster when markets shift.
Compare efficient and responsive supply chains, balancing cost reduction with flexibility. Core items favor efficiency, while seasonal and customized products enable responsiveness and higher margins.
Explore how firms use seven customer dimensions—quantity, response time, service level, price, innovation, location, and variety—to choose between efficient and responsive supply chains.
Compare efficient and responsive supply chains to balance cost and service. Efficient chains minimize cost with standard designs and forecasting; responsive chains prioritize speed, flexibility, and postponement.
Analyze supply chains through metrics like return on equity, return on assets, and asset turnover to compare Amazon and Nordstrom's income and asset utilization.
Analyze cash, accounts receivable, and inventory as short-term assets; learn current, quick, and cash ratios, asset turnover, return on assets, and gross and profit margins relative to total assets.
Compute cost of goods sold monthly, compute average inventory value, and analyze inventory turnover and stock-to-inventory ratio in Excel to compare shirts and shorts.
Explore cash to cash cycle time, a days-based metric of cash flow. Learn how days inventory outstanding, days sales outstanding, and days payable outstanding reveal liquidity and supplier terms.
Learn how the cash conversion cycle, or cash to cash cycle, measures the time to recover invested cash using days inventory outstanding, days sales outstanding, and days payable outstanding.
Calculate the cash-to-cash cycle from days of inventory outstanding, days of sales outstanding, and days of payable outstanding, using average inventory, cogs, and revenue per day to assess cash efficiency.
Learn how retailers improve net profit by boosting gross margin through loyalty and promotions, increasing basket size with complementary items, and optimizing inventory and logistics.
Explore how strategy shapes supply chain design, compare effective versus efficient chains, and examine asset and inventory metrics, cash-to-cash cycle time, and bargaining power on the balance sheet.
Explore the key logistics drivers—facilities, transportation, inventory, pricing, and information systems—and see how outsourcing, fleet decisions, price strategies, and ERP evolution shape supply chains.
Explore how strategy and tactics create a strategic fit in the supply chain, contrasting efficient and responsive models with Walmart and 7-Eleven as sourcing, inventory, and transportation examples.
Explore supply chain facilities—from storage and raw material warehouses to finished goods, assembly, distribution, and fulfillment centers—and learn KPIs such as capacity, utilization, cycle time, and service level.
Explain how inventory buffers supply-demand mismatch and delivery variability, and distinguish cycle inventory from seasonal inventory with practical metrics like fill rate and inventory turns.
Assess means of transportation and transport nodes in the supply chain, from ships and rail to trucks and airfreight. Compare inbound versus outbound flows, and cost-based versus performance-based metrics.
Analyze how information flows through ERP systems and collaboration tools to enable pull-based supply chains, forecasting, planning, and budgeting to decide what, when, and how much to send or produce.
Explore sourcing as the procurement function driving up to 70 percent of cost of goods sold, emphasizing outsourcing and supplier metrics like quality, on-time delivery, shrinkage, and payable outstanding.
Explore value-based pricing and cost-based pricing, where price reflects perceived value or cost plus margin, and analyze key metrics like average selling price and average order size.
Explore how logistics drivers shape inventory outcomes with metrics like flow time, fill rate, cycle service level, throughput, pricing, and facilities metrics, including information systems with ERP or RPA consulting.
Explain distribution strategies across the downstream supply chain, from direct delivery to customers to in-transit hubs and click and collect models.
Explore distribution networks and strategies for finished products, showing no one size fits all approaches, balancing direct delivery to large retailers with distributor channels for smaller markets.
Explore how distribution decisions shape goals and drivers such as response time, product variety, availability, customer experience, time to market, and returns, while balancing facilities and inventory costs.
Explain how increasing facilities reduces transport costs up to a point but raises inventory and facility costs, creating a non-linear logistics cost curve and better response time.
Explore manufacturing storage and direct shipping (drop shipping), using postponement to keep inventory at the manufacturer, reducing inventory costs while facing higher transport costs and slower response times.
Aggregate items from manufacturing into an in-transit hub to merge inbound shipments for one final delivery. This lowers transportation costs, reduces on-hand inventory, and enables postponement and multiple item orders.
Push products to distributors to leverage forecasted demand, achieving economies of scale with truckloads, and have distributors deliver orders near customers for faster delivery, lower transportation cost, and improved experience.
Distributor storage with last mile delivery shifts delivery to the distributor, requires investment in delivery systems and an order management system, and offers near-customer service with higher costs.
Cross docking with customer pickup consolidates orders at a central dock to serve multiple pickup sites, lowering transport costs and boosting response time; ideal for fast-moving items with postponement.
Explore how click-and-collect and omnichannel strategies enable in-store pickup of online orders, with a materials flow from suppliers to retail stores and separate information flow through the website.
Retail storage and customer pickup offer fast response and low transport costs near customers, but raise inventory costs and limit variety; direct shipping adds variety with slower visibility.
Balance cost and service by choosing stock locations based on demand: store for high-demand items, supplier for low-demand, and retail storage for medium demand, with security and fast delivery considerations.
Design distribution strategies by evaluating product characteristics, demand, cost, budget, and capital investment; place high-demand items near customers and low-demand items near manufacturing, and keep high-value products near manufacturing storage.
Explore how choosing transportation modes—trucks, DHL, rail—affects logistics costs and inventory, illustrating the trade-off between transportation and inventory costs with Excel-based examples.
Learn how to balance inventory and transportation costs by selecting a distribution network through calculations and operational metrics, illustrated with Ikea’s low-cost sourcing, modular designs, and global logistics.
Identify the four transport stakeholders: shipper, carriers, owners, and regulators. Explain shipping payments, movement of goods, ownership of transport, and regulators guiding deregulation and market-based pricing.
Compare and contrast air transportation, package carriers, trucks, rail, and sea freight to optimize cost, speed, and capacity, including intermodal options and last-mile delivery.
Examine carrier strategies from direct shipment to a single destination, aggregation across buyers, and cross docking with milk runs to optimize transport costs, inventory, and service levels.
Evaluate direct supplier-to-store shipments versus milk-run routing through multiple suppliers for a multi-store retailer, using q/2 average inventory and inventory cost data.
compare direct shipping and a multi-supplier to-store strategy by computing shipments, transportation costs, and average inventory under two demand levels (960000 and 120000).
Explore milk runs in Excel, compare two-stop deliveries against direct shipping, and assess how demand shifts cost, with an assignment to simulate four suppliers.
Compare high-demand chocolate with low-demand milk runs in distribution planning across stores. Using more shipments from more suppliers lowers inventory costs but raises transportation costs.
Evaluate freight forwarding and carrier offers to select the cost-minimizing transport policy for motor shipments, factoring in in-transit and safety stock costs, lead time, and thresholds.
Calculate total annual transportation and inventory costs for rail and trucking options by determining lot size, price per pound, transport costs, safety stock, and in-transit inventory.
Analyze how inventory levels, safety stock, and in-transit inventory affect total cost. Compare trucking and rail transport to identify the most cost-efficient option.
Analyze several scenarios by evaluating transportation costs, total demand, average inventory, in-transit inventory, and lead times to identify the most cost-effective option.
Master inventory under uncertainty and EOQ trade-offs between transportation, ordering, and holding costs. Analyze min-max, order-up-to, periodic review, fill rate, cycle stock, service levels, and aggregation.
Analyze how demand uncertainty and transportation affect inventory decisions, comparing continuous reorder point and periodic review policies, and assessing safety stock, lead time, and average inventory.
Learn to compute fill rate and service level under uncertain demand using normal distribution assumptions, reorder points, and safety stock. Use Excel formulas to estimate lead-time demand probabilities and shortages.
Analyze a bicycle supplier's inventory policy, computing average inventory from cycle and safety stock with fixed lot sizes, and evaluate flow time, service level, and reorder points using fill-rate targets.
Compute average inventory, cycle stock, safety stock, and flow time for a two-week demand lead time with reorder point, achieving a 92% cycle service level.
Compute the expected stockouts and item fill rate from reorder point and safety stock using standard normal distribution and sigma. Assess cycle service level to evaluate policy.
Learn how to set cycle service level targets and compute safety stock and reorder points using probability and standard deviation to meet 90 to 98 percent service levels.
Define the service level, calculate safety stock and reorder point, and adjust safety stock to achieve the target fill rate using the expected shortage calculation.
Aggregate safety stock by centralizing in a warehouse to reduce total safety stock via the square root of stores, when store demands are independent; plan for dependence scenarios.
Analyze a practical safety inventory aggregation scenario for two TV products and compare central warehouse versus store-level stocking across 2,000 stores. Highlight the economic benefits and holding cost implications.
Analyze how coefficient of variation and demand shape centralized versus store‑level inventory in a supply chain scenario. Compute safety stock, holding costs, and the impact of aggregating inventory across stores.
Explore aggregation effects on safety stock in centralized warehouses, showing reduced variability, cost savings in holding inventory, and cash flow gains from strategy scenarios.
Analyze the time.it medical equipment case across 24 territories, optimizing inventory and transportation with periodic replenishment from Madison and three options—hubs, weekly orders, or direct shipping.
Compare three inventory policies for local versus centralized distribution, calculating lot size, cycle stock, and safety stock using review periods, lead times, and aggregation to compare service levels.
Compare the continuous (Q) and periodic inventory policies, and explain safety stock, service level, and the average and maximum inventory under the S-max order-up-to approach per location.
Analyze inventory costs for high and low value items by using a max stock policy with weekly replenishment, showing cost savings from consolidation and reduced safety stock.
Evaluate transportation and inventory costs to compare shipment strategies; centralizing inventory with door-to-door FedEx minimizes total cost, balancing economies of scale against delivery speed and demand certainty.
Examine temporal aggregation in transportation and its impact on cost, delivery options, and response time. Identify a sweet spot where savings plateau as variability declines with longer aggregation.
Tailor transportation setups to density, distance, and product value by using milk runs for nearby demand and cross docking for longer trips, while aggregating or desegregating inventory to reduce costs.
Explore centralized versus multi-location inventory, ordering frequency, cycle service level, and safety stock to optimize fill rate, holding costs, and customer satisfaction while setting the stage for distribution planning.
Explore distribution requirement planning to optimize a central and regional warehouse network with retailers, using bottom-up or top-down forecasting to plan weeks to months ahead.
DRP enables inventory optimization through information sharing across entire supply chain in a vertical structure from central to regional warehouses and retailers, guided by forecasts and EOQ-based fixed order quantities.
This lecture demonstrates calculating lot size with a square-root formula using demand, ordering cost, and holding cost, and determining safety stock from demand variability to inform a DRP plan.
Apply distribution resource planning to compute forecast, safety stock, and gross requirements for a retailer, and determine inventory, planned receipts, net requirements, and order releases.
Apply distribution requirements planning to compute retailer DRP values, safety stock, beginning and ending inventories, and ordering quantities across retailers, using a consistent formula and adjusted demand.
Plan regional warehouse one to support six retailers, considering origin-to-central three-week lead time and regional two-week lead time. Maintain 85% safety stock with a central replenishment cycle of one week.
Analyze the regional warehouse drp by balancing retailer demand, zero-demand periods, and safety stock of 91, while ordering three weeks ahead to align upstream supply with today’s demand.
Calculate warehouse demand and release planning across nine weeks, adjusting for safety stock and standard deviation. Analyze drp costs including ordering and holding costs to determine total supply chain cost.
Conclude the fixed quantity drp by calculating annual total ordering, holding, and overall costs across retailers, accounting for safety stock, and set up the next lecture on alternative order quantities.
Drp with periodic order quantity consolidates orders using forecast and safety stock to plan three orders in ten weeks, often lowering total cost versus fixed order quantity through transportation consolidation.
Drp with chase strategy applies a lot-for-lot policy to keep safety stock minimal, making receipts equal to demand and reducing inventory cost, though ordering and truck costs shape total cost.
Explore optimization of inventory across central and regional warehouses and retailers using binary variables and linear programming to minimize total cost, including ordering, holding, and safety stock constraints.
Analyze retailer no. 5 optimization under inventory constraints. Demonstrate how ending inventory must meet safety stock, apply binary decisions and fixed-cost constraints to minimize total cost.
Demonstrate sequential optimization across retailers and warehouses, showing safety stock impacts, starting times, and rising total costs; reveal that lot-for-lot is cheaper and propose simultaneous optimization to lower total cost.
Demonstrates simultaneous optimization across central and regional warehouses to minimize cost, comparing with sequential optimization, using a linear programming model with binary decisions and fixed safety stock across three echelons.
Compare drp strategies, including fixed quantity and periodic policies, and examine how transport, ordering, and inventory costs interact with safety stock and cycle stock.
Deliver a final recap on distribution requirements planning concepts, including chase, periodic and fixed order quantity DRP, and sequential versus global optimization within supply chain strategy and inventory planning.
SUPPLY CHAIN STRATEGY · DISTRIBUTION PLANNING · INVENTORY MANAGEMENT · DRP · FILL RATE · SAFETY STOCK · EXCEL
★ from the Highest-performing supply chain courses on Udemy for Business- Professionals love it!
This course is consistently selected by companies, universities, and institutions for corporate supply chain training — because it combines strategic theory with quantified, Excel-based practice in a way that translates directly to better planning decisions.
Every distribution system is a strategic choice. Do you ship directly to customers, hold stock at regional warehouses, or rely on retail storage? Each decision carries a different cost, a different service level, and a different level of responsiveness to demand. Most supply chain professionals inherit their distribution system rather than design it. This course changes that.
Starting from strategy — how your company’s competitive position (efficient or responsive) should determine your supply chain design — the course builds progressively to the quantitative tools that make distribution planning real: calculating fill rate, cycle service level, inventory throughput, cash-to-cash cycle time, safety stock, and DRP schedules — all in Excel, on real supply chain distribution cases.
This is the course Haytham’s supply chain consulting clients asked him to build. It is his highest-performing course on Udemy for Business — selected by companies and institutions because it is the only course that connects business strategy to distribution system design in a fully quantified, analytically rigorous way, with Excel practice on every concept. Whether you are designing a distribution network from scratch, auditing an existing one, or studying supply chain management, this course gives you the framework and the numbers.
WHAT MAKES THIS COURSE DIFFERENT
[ STRAT ]
Theory grounded in real strategy
This course bridges the gap most supply chain courses leave open — connecting your company’s competitive strategy (efficient vs responsive) directly to how you design your inventory and distribution system.
[ CALC ]
Analytical, not just conceptual
Fill rate, cycle service level, cash-to-cash, safety stock, DRP calculations — every concept in this course is quantified and practised in Excel on real distribution cases. You leave with models you can run on your own data.
[ EXAM ]
Two quizzes and a full practical exam
Unlike most supply chain theory courses, this one tests your ability to actually plan and design a distribution system — with a graded practical exam and detailed solutions.
TOOLS COVERED IN THIS COURSE
Microsoft Excel | Excel Distribution Models | Excel DRP Spreadsheets
WHAT YOU WILL LEARN
✓ Define supply chain strategies and understand how your company’s competitive position determines supply chain design
✓ Distinguish efficient vs responsive (effective) supply chains and select the right model for your business context
✓ Calculate inventory metrics: cash-to-cash cycle time, asset metrics, and inventory throughput
✓ Analyse distribution strategies — direct shipping, retail storage, last-mile delivery — for their cost, inventory, and response time trade-offs
✓ Calculate fill rate and cycle service level to measure and manage customer availability performance
✓ Calculate safety stock for different inventory setups and service level targets
✓ Apply Distribution Requirements Planning (DRP) and replenishment policies to plan your distribution network
✓ Practise distribution and transportation calculations on real supply chain cases in Excel
✓ Plan and design a complete distribution system for a supply chain network in Excel
✓ Connect inventory investment decisions to the broader distribution strategy through service level and fill rate analysis
COURSE CONTENT — 6 MODULES
MODULE 1
Supply chain strategy and competitive design
Before designing a distribution system you need to understand why companies design supply chains the way they do. Explore how business strategy — cost leadership vs differentiation — translates into supply chain design choices. Understand what separates an efficient supply chain from a responsive one, when each is appropriate, and how the wrong choice leads to structural cost or service problems that no amount of operational improvement can fix.
Frameworks Discussion
MODULE 2
Inventory metrics and financial measures
Supply chain decisions are balance sheet decisions. Learn to calculate and interpret the key inventory and asset metrics that connect distribution planning to financial performance: cash-to-cash cycle time, inventory turnover, days of supply, asset utilisation, and inventory throughput. Practise these calculations on real cases in Excel.
Excel
MODULE 3
Distribution strategies and their impact on cost and service
Every distribution strategy — direct shipping, retail storage, distribution centre, last-mile delivery — makes a different trade-off between transportation cost, inventory holding cost, and response time to the customer. Analyse each strategy in detail, quantify the trade-offs, and understand how to match the right distribution model to the right product type and demand pattern.
Excel Calculations
MODULE 4
Fill rate, cycle service level, and inventory throughput
Service level is not a feeling — it is a number. Learn to calculate fill rate (the fraction of demand met from stock) and cycle service level (the probability of no stockout per replenishment cycle) for different inventory setups. Understand how these metrics connect to the distribution strategy choice and how to design your system to hit a target service level.
Excel
MODULE 5
Safety stock calculation for different inventory setups
Safety stock is the buffer between your forecast and reality. Learn how to calculate the right amount of safety stock for different demand variability levels, lead time variability scenarios, and service level targets. Practise on real distribution cases with multiple inventory configurations and understand the cost implications of each approach.
Excel
MODULE 6
Distribution Requirements Planning (DRP) and full system design
Bring everything together. Learn DRP — the planning technique that translates end-customer demand upstream through the distribution network to generate replenishment schedules at every echelon. Apply replenishment policies. Then design a complete distribution system for a real supply chain network in Excel — the practical exam that tests your ability to apply every concept from the course.
Excel DRP Practical Exam
THIS COURSE IS NOT FOR YOU IF...
✗ You are looking for a software or ERP implementation guide — this course builds analytical frameworks and Excel models, not system configuration skills
✗ You want a procurement or sourcing course — this course covers the distribution side of supply chain; procurement planning is covered in a separate course in this series
✗ You need warehouse operations or WMS training — this course focuses on the strategic and quantitative planning of distribution networks, not physical warehouse management
✗ You want a purely theoretical course without calculations — every concept in this course is quantified and practised in Excel on real data
WHAT STUDENTS AND CLIENTS SAY
“It’s incredible to see what is possible with Python in terms of supply chain planning and optimization. Haytham is doing a great job as a trainer — starting with explanation of basics and ending with presentation of advanced techniques supply chain managers can apply in real life.”
Larsen Block — Director, Supply Chain Management — Freudenberg Home & Cleaning Solutions
“Haytham mentored me in my role of Head of Supply Chain Efficiency. He is extremely knowledgeable about supply chain concepts, latest trends, and benchmarks in the supply chain world. His analytics-driven approach was very helpful to recommend and implement significant changes to our supply chain.”
Senior Leader — Head of Supply Chain Efficiency — Aster Group
“I participated in the Supply Chain Forecasting & Management training conducted by Haytham. It helped me enormously in my daily work. Haytham has the pedagogy to explain very difficult calculations and formulas in a simple way. I highly recommend this training.”
Verified student — Supply Chain Forecasting & Management Masterclass, UAE
WHO THIS COURSE IS FOR:
Supply chain managers and directors
You are responsible for the overall supply chain design and want a structured framework to align your distribution network with your company’s competitive strategy — not just manage day-to-day operations.
Distribution and logistics planners
You plan replenishment and distribution runs but want to understand the analytical foundations: how to calculate fill rate, DRP schedules, safety stock, and service levels with precision.
Inventory and operations managers
You manage stock levels and want to connect inventory decisions (safety stock, cycle stock, throughput) to the broader distribution strategy — and understand the cost-service trade-offs involved.
Supply chain analysts and consultants
You advise on supply chain design and want a rigorous, calculation-based course that covers both the strategic frameworks and the quantitative tools used in real distribution planning.
MBA and business students
This course is a top performer on Udemy for Business. If you are studying supply chain, operations, or strategy and need a course that connects business strategy to operational planning in a quantified, practical way, this is it.
Procurement and supply planning professionals
You work upstream in the supply chain and want to understand how downstream distribution strategy — what gets stocked where and how it gets replenished — affects your planning decisions.
REQUIREMENTS
● Comfortable using Microsoft Excel — basic formulas and functions. No advanced Excel knowledge is required.
● Basic familiarity with supply chain concepts is helpful — you should know what a supply chain is and have some exposure to inventory or distribution work.
● No programming or coding knowledge is required at any point in this course — all analysis is done in Excel.
● No advanced statistics or mathematics required — the quantitative methods in this course are taught step by step with full worked examples.
WHAT IS INCLUDED
● 6 modules covering the complete supply chain strategy and distribution planning framework
● Excel workbooks and distribution planning templates for every quantitative module — reusable on your own real cases
● 2 knowledge quizzes to test understanding and consolidate learning after key sections
● 1 full practical exam: plan and design a complete distribution system for a supply chain network in Excel, with a detailed solution provided
● Real supply chain distribution cases throughout — not synthetic or textbook data
● Lifetime access to all content and any future curriculum updates
● 30-day money-back guarantee — no questions asked
● Certificate of completion upon finishing the course
YOUR INSTRUCTOR
Haytham Omar, Ph.D.
Supply Chain & Business Intelligence Consultant · Developer · Trainer — UAE & France
Haytham is a practising supply chain and business intelligence consultant working with multinational clients including Sephora France, Sharaf Group, and Aster Pharmacy. He has trained over 70,000 supply chain and planning professionals across 70+ workshops in the UAE. He holds a Ph.D. and a Master of Science in Global Supply Chain Management from Bordeaux École de Management.
This course grew directly from Haytham’s consulting practice. The frameworks for efficient vs responsive supply chains, the distribution strategy analysis, and the DRP planning models are all tools he uses with clients — not textbook constructs. Every Excel model in this course has been used to solve real distribution planning problems.
This is Haytham’s highest-performing course on Udemy for Business — chosen by companies and institutions for supply chain team training because of its practical, analytically rigorous approach to strategy and distribution planning.
Stop managing supply chains by intuition. Start designing them by strategy.
6 modules · Excel practice · 2 quizzes · Practical exam · Real distribution cases · Lifetime access