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Supply Chain Management in a VUCA World
Rating: 4.3 out of 5(184 ratings)
2,479 students

Supply Chain Management in a VUCA World

Perform a deep dive into the world of supply and demand, sourcing, inventory and logistics witin an uncertain world
Created byMichael Boyle
Last updated 3/2026
English

What you'll learn

  • What supply chain management is about
  • Why is supply chain management not the same as business process management or logistics
  • Supply chain elements such as the SCOR model
  • The challenges supply chain management is confronted with

Course content

5 sections42 lectures4h 45m total length
  • Motivation For this Course3:47
    1. Introduction and Professional Background

      • Mike Boyle, the instructor, introduces himself and the course.

      • He is a US citizen based in Vienna, Austria, with a background in international corporations.

      • He transitioned to entrepreneurship in 2012 and has significant experience in e-learning, including courses on business analysis and program management.

    2. Course Motivation

      • The course was inspired by the disruptions caused by the COVID-19 pandemic.

      • It highlights how global events like pandemics and climate change-induced natural disasters create instability in supply chains.

      • Mike mentions his personal experience with earthquakes in California to illustrate that "unpreparedness" is a common theme in supply chain management.

    3. Course Focus

      • The course is not just about the basics of supply chain management; it focuses on navigating supply chains in a "VUCA" world.

      • It aims to re-evaluate traditional supply chain concepts that have been challenged by recent global events.

    Key Terms and Definitions

    • Supply Chain: The entire network of entities, individuals, resources, activities, and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, through to its eventual delivery to the end user.

    • VUCA: An acronym originally used by the American military to describe the post-Cold War world. It stands for:

      • Volatility: The speed, magnitude, and nature of change.

      • Uncertainty: The lack of predictability and potential for surprise.

      • Complexity: The intricate web of factors and forces that make situations difficult to understand.

      • Ambiguity: The lack of clarity and potential for multiple interpretations of an event.

    • E-Learning: A method of learning using electronic technologies to access educational curriculum outside of a traditional classroom.

    • MOOC (Massive Open Online Course): An online course aimed at unlimited participation and open access via the web.

    • Business Analysis: The practice of enabling change in an organizational context by defining needs and recommending solutions that deliver value to stakeholders.

  • Introduction - Supply Chains in a VUCA World38:23
    1. Introduction: The Unpredictability of Time

      • Boyle begins by referencing the COVID-19 pandemic, using a face mask as an artifact to illustrate how rapidly the world can change.

      • He uses a quote from V.I. Lenin to emphasize that years of inactivity can be replaced by weeks where decades of change occur.

    2. Historical "Freak Events" and the Power Law

      • The Power Law: The theory that "freak events" (low-frequency, high-impact events) often have the greatest impact on society.

      • Historical Examples of VUCA Moments:

        • Tambora Volcano (1816): Caused a "year without a summer" and massive agricultural failure in Europe.

        • Fall of the Berlin Wall (1989): A sudden geopolitical tipping point.

        • 9/11 Terrorist Attacks (2001): Resulted in an immediate halt to air traffic and long-term security changes.

        • Indian Ocean Tsunami (2004): Devastated regional infrastructure.

        • Lehman Brothers Bankruptcy (2008): A financial collapse that rippled through global supply chains.

        • Japan Earthquake/Tsunami (2011): Highlighted vulnerabilities in high-tech manufacturing and nuclear safety.

    3. The Supply Chain Crisis: COVID-19

      • Boyle points out the collapse of logistics during the pandemic, such as New York City's desperate call for rain ponchos to be used as medical gowns because standard supplies were unavailable.

      • He cites Mark Carney on the fragmentation of globalization and the need for a balance between risk and resilience.

    4. Traditional vs. Adaptive Supply Chain Models

      • The SCOR Model: Traditionally viewed as a linear process: Source → Make → Deliver. Boyle argues this model fails during VUCA events because it often relies on distant manufacturing that cannot be quickly adjusted.

      • Efficiency vs. Effectiveness: Traditional models focus on efficiency (cheaper/faster). Boyle argues for effectiveness (the ability to achieve the desired outcome under any circumstances).

    5. Conclusion: The Future of Supply Chains

      • Boyle suggests moving toward Closed Loops and Local Production.

      • By reducing the distance between production and consumption, communities can become more self-sufficient and resilient to global shocks.

    Key Terms and Definitions

    • Supply Chain: The network of all individuals, organizations, resources, and activities involved in the creation and sale of a product, from the delivery of source materials to the end user.

    • VUCA: An acronym standing for Volatility, Uncertainty, Complexity, and Ambiguity. Originally coined by the US military to describe unpredictable environments.

    • Power Law: In this context, the principle that rare, outlier events (freak events) have a disproportionately large impact compared to common events.

    • SCOR Model (Supply Chain Operations Reference): A management tool used to address, improve, and communicate supply chain management decisions. Its primary processes are Plan, Source, Make, Deliver, Return, and Enable.

    • Efficiency: Doing things in the most economical way (cheaper and faster).

    • Effectiveness: Doing the right things to achieve a specific, successful outcome, even if it requires more resources.

    • Closed Loop: A system where resources are reused and recycled back into the production cycle, reducing waste and dependency on external sources.

    • Slowbalization: A trend toward a slowdown in the growth of global trade and a shift toward more regionalized or localized economic systems.

    • Resilience: The capacity of a system to recover quickly from difficulties or adapt to change.

  • Power Law3:41

    1. The Fallacy of the Mean

    • The Fukushima Example: Experts predicted an 8.6 earthquake was the maximum possibility; a 9.1 occurred in 2011.

    • The Problem with Standard Distributions: Businesses often ignore data that falls outside "three standard deviations" (the 99.7% range), assuming it won't happen.

    2. Characteristics of the Power Law

    • Impact vs. Frequency: Just because an event is infrequent doesn't mean its impact is small. In fact, freak events often have the largest consequences.

    • Out of Balance Systems: These "critical states" lead to massive changes without needing an external trigger—they happen naturally within the system.

    3. Historical and Statistical Examples

    • The 2008 Financial Crisis: The collapse of Lehman Brothers was seen as "statistically insignificant" until it triggered a global recession.

    • The Long Tail: Visualizing the Power Law on a graph where the most significant (but rare) events sit on the extended horizontal axis.

    • The Pareto Principle: Discussion of the 80/20 rule as a primary example of the Power Law in action.

    4. Implications for Business Analysts

    • Avoiding False Certainty: Analysts must resist the urge to find correlations where none exist just to satisfy a "nice formula."

    • Focusing on the "Small Stuff": It is the accumulation and impact of rare, "negligible" elements that often dictate the success or failure of a venture.

    Definition of Terms

    Power Law: A functional relationship between two quantities, where a relative change in one quantity results in a proportional relative change in the other, often resulting in extreme outliers.

    Standard Deviation: A measure of the amount of variation or dispersion of a set of values; in a "normal" distribution, most data stays within three standard deviations of the mean.

    Pareto Principle: Also known as the 80/20 rule, the theory that 80% of effects (or problems) come from 20% of causes (or inputs).

    The Long Tail: The portion of a distribution curve where a high frequency of low-probability events occurs, which can collectively outweigh the "head" of the curve.

    Critical State: A point where a system is out of balance and highly sensitive, where a small change can trigger a cataclysmic event.

    Bell Curve: A graph representing a normal distribution, where most data points cluster toward the middle (the mean).

  • What is a Supply Chain3:39

    Introduction to Supply Chains

    • Definition of a supply chain: A network of two or more parties linked by a flow of resources—typically material, information, and money—that ultimately fulfill a customer request.

    • The primary goal is managing these flows efficiently.

    II. Core Flows in a Supply Chain

    The video describes three main types of flows between parties (e.g., a retailer and a manufacturer):

    • Information Flow: This includes placing orders and sending status updates.

    • Material Flow: The physical delivery of products or raw materials.

    • Money (Financial) Flow: Payments and financial terms exchanged for goods or services.

    III. The Structure of a Supply Chain

    • The Chain vs. The Web: While often called a "chain," real-world supply chains are complex webs of interconnected parties.

    • Tiered Suppliers:

      • First-Tier Supplier: A company that sells products or services directly to the focal firm.

      • Second-Tier Supplier: A company that supplies the first-tier supplier.

      • Third-Tier Supplier: A company that supplies the second-tier supplier (e.g., raw material providers).

    IV. Directions of Flow

    • Downstream: Moving closer to the end customer (e.g., wholesalers, retailers).

    • Upstream: Moving closer to the raw material source (e.g., manufacturers, raw material suppliers).

    V. Value Generation and Purpose

    • Primary Purpose: To satisfy customer needs.

    • Total Value Generated: This is the difference between what the customer pays and the total effort (cost) expended by the supply chain to fulfill the request.

    • Revenue Source: There is only one source of revenue in a supply chain—the end customer. All other payments between parties are simply fund exchanges.

    Key Terms Defined

    • Supply Chain Management: The process of managing the three core flows (material, information, money) to minimize costs, maximize profits, and improve customer service.

    • Wholesaler: An intermediary that buys products in bulk from manufacturers and sells them to retailers.

    • Retailer: A business that sells products directly to the end consumer.

    • Landed Cost: The total price of a product once it has arrived at a buyer's doorstep, including the original price, transportation fees, duties, taxes, and any other costs.

  • Supply and Demand Meets the Bullwhip Effect9:59
    • Introduction: Introduction to the video’s topic of supply and demand and how they relate to the bullwhip effect.

    • Supply and Demand Definition: Definition and explanation of supply and demand and their role in economic theory and price determination.

    • Supply and Demand Graph: Explanation of supply and demand curves and how they determine the equilibrium point.

    • The Bullwhip Effect: Introduction and overview of the bullwhip effect.

    • The Bullwhip Effect in Practice: Detailed example of how the bullwhip effect impacts various stages of a supply chain, and the importance of supply chain efficiency.

    • Supply Chain Disruptions: Discussion of how disruptions such as COVID-19 and natural disasters impact supply chains and the need for businesses to be more adaptable.

    • Summary and Conclusion: Recap of the main points discussed in the video.

    Key Terms Defined

    • Supply: The amount of a product or service that producers are willing and able to offer for sale at various prices.

    • Demand: The amount of a product or service that consumers are willing and able to purchase at various prices.

    • Price: The amount of money exchanged for a product or service.

    • Equilibrium: The point at which the quantity supplied is equal to the quantity demanded, resulting in a stable price.

    • Bullwhip Effect: A phenomenon in which small fluctuations in consumer demand can lead to increasingly larger fluctuations in orders and inventory as they move up the supply chain.

    • Supply Chain: The sequence of processes involved in the production and distribution of a product or service, from the initial supplier to the final consumer.

    • Efficiency: The ability to achieve maximum productivity with minimum wasted effort or expense.

    • Effectiveness: The degree to which something is successful in producing a desired result.

  • The Five Forces of Supply and Demand9:52

    Introduction: The Crisis of 2020

    • I open with a quote about New York City hospitals using rain ponchos as medical gowns.

    • Presents the central question: How did we get here?

    • Introduces the theme of Efficiency vs. Effectiveness.

    2. Industry Competitors (The Center)

    • I explain that most companies focus primarily on their rivals.

    • Critique: In the pursuit of being "faster and cheaper," companies became efficient but lost their ability to handle volatility.

    3. Bargaining Power of Suppliers

    • Highlights the risk of over-reliance on a few suppliers or specific geographic regions (e.g., offshoring).

    • The "Chicken has come home to roost": Because production was outsourced for efficiency, local availability vanished during the crisis.

    4. Bargaining Power of Buyers (The Customers)

    • I note that buyers (both individuals and retailers) often prioritize the lowest price.

    • The challenge: Buyers are now forced to rethink what they value—price or reliability?

    5. Threat of New Entrants & Substitutes

    • Substitutes: The shift to online shopping is the primary example of a "substitute" that gained power when traditional retail was locked down.

    • New Entrants: New businesses without the "baggage" of old supply chain models are entering the market to meet current needs.

    6. Conclusion: A New Normal

    • The speaker argues that supply and demand are shifting permanently.

    • Final takeaway: Businesses must shift their focus from rivalry to the customer to avoid being blindsided again.

    Glossary of Terms

    Porter’s Five Forces: A framework used to analyze the level of competition within an industry and business strategy development.

    Industry Competitors: The existing companies in a market that vie for market share (e.g., Coke vs. Pepsi).

    Bargaining Power of Suppliers: The pressure that suppliers can exert on businesses by raising prices, lowering quality, or reducing availability.

    Bargaining Power of Buyers: The pressure customers can put on a business to get better products, better customer service, or lower prices.

    Threat of New Entrants: The possibility that new competitors will enter the market and disrupt existing businesses.

    Threat of Substitutes: The chance that a customer will switch to a different type of product that performs the same function (e.g., Zoom instead of a plane ticket).

    VUCA: An acronym used to describe or reflect on the Volatility, Uncertainty, Complexity, and Ambiguity of general conditions and situations.

    Efficiency vs. Effectiveness: Efficiency is doing things right (speed/cost); effectiveness is doing the right things (achieving the goal/resilience).

  • What is an SKU?7:20

    1. Introduction and Definition

    • Identification of the core topic: What is a Stock Keeping Unit?

    • Formal definition of an SKU.

    • Explanation of the SKU as an alphanumeric code.

    2. The Purpose and Benefits of SKUs

    • Tracking Stock: Monitoring inventory levels across warehouses and stores.

    • Sales Measurement: Analyzing performance by product type and category.

    • Operational Efficiency: Assisting in store layout design and supply chain flow.

    • Quality Control & Authenticity: Using SKUs to identify individual packages (e.g., medication) to prevent counterfeiting.

    • Enhanced Customer Experience: Streamlining the shopping and checkout process.

    3. Methods of Tracking SKUs

    • Barcodes: The visual representation of data that can be scanned for real-time updates.

    • Supply Chain Integration: How scanning data informs different stakeholders (suppliers, distributors, retailers).

    4. Real-World Application: Costco Case Study

    • Comparison of Costco’s SKU strategy versus other broad-line retailers.

    • Focusing on "fast-selling" models to limit the total number of SKUs (averaging 3,800 per warehouse).

    • Bulk sales strategies (cases, cartons, and multiple packs).

    5. Conclusion and Review

    • Summary of the importance of SKUs across the supply chain.

    • A "Challenge" for the viewer to consider how SKUs apply to their own business or supply chain needs.

    Glossary of Terms

    • Stock Keeping Unit (SKU): A unique alphanumeric identification code assigned to a specific product or service. It helps businesses track inventory internally.

    • Alphanumeric: A character set that contains both letters ($A-Z$) and numbers ($0-9$).

    • Inventory: The raw materials, work-in-progress goods, and finished products that a business holds for sale or production.

    • Barcode: A machine-readable optical label that contains data about the item to which it is attached.

    • Counterfeiting: The act of producing an imitation of a product with the intent to deceive or pass it off as genuine.

    • Supply Chain: The entire process of making and selling goods, including every stage from the supply of raw materials and the manufacture of goods through to their distribution and sale.

    • Broad-line Retailer: A retail establishment that carries a wide variety of product categories (e.g., groceries, electronics, and clothing) rather than specializing in one.

  • Push and Pull10:02
    1. Introduction: Overview of the concepts of "Push" and "Pull" in a supply chain context.

    2. Definitions:

      • Push-based Supply Chain: Production is driven by long-term demand forecasts. Products are "pushed" through the system from the manufacturer to the retailer.

      • Pull-based Supply Chain: Production, procurement, and distribution are triggered by actual customer demand. Goods are produced only in the amount and at the time they are needed.

    3. Real-World Application & Limitations:

      • The speaker notes that while these models work in theory, real-world events (like the COVID-19 pandemic) expose their vulnerabilities.

      • Push Weakness: Overproduction leads to high storage and warehousing costs.

      • Pull Weakness: Inability to meet sudden spikes in demand, leading to consumer dissatisfaction.

    4. Case Studies: Examples of companies and products that utilize these strategies (Apple, Tesla, and COVID-19 vaccines).

    5. Visual Comparison:

      • Level (Push) Production Plan: A steady production line that ignores monthly demand fluctuations.

      • Chase (Pull) Production Plan: Production levels that mirror the demand curve exactly.

      • Mixed Strategy: A hybrid approach that balances steady production with the ability to scale when demand peaks.

    6. Conclusion & Review: Summary of the key differences and the importance of managing "Work in Progress."

    Key Terms & Definitions

    • Demand Forecast: An estimate of future customer demand based on historical data and market trends.

    • Kanban: A scheduling system for lean manufacturing (originating from Toyota) that supports a pull-based model by signaling when more parts or products are needed.

    • Work in Progress (WIP): Goods that are currently in the production process but are not yet finished.

    • Bullwhip Effect: A supply chain phenomenon where small fluctuations in demand at the retail level cause progressively larger fluctuations at the wholesale, distributor, and manufacturer levels.

    • Mixed Strategy: A supply chain approach that combines elements of both push and pull to optimize costs and responsiveness.

  • ABC Analysis6:42

    I. Defining ABC Analysis

    • A Items: These are the most important items for an organization and should receive the most focus. They have the highest value and/or sales volume.

    • B Items: These items are important but have a lower dollar volume than A items.

    • C Items: These items have the lowest inventory value and often have the lowest demand.

    II. The Pareto Principle

    The Pareto Principle, also known as the 80/20 rule, states that for many outcomes, roughly 80% of consequences come from 20% of causes. In the context of ABC Analysis, it suggests that:

    • 20% of inventory items (the "Vital Few") often account for 80% of the total value or sales.

    • The remaining 80% of items (the "Trivial Many") account for only 20% of the value or sales.

    III. Dynamic Nature of ABC Analysis

    The classification of items is not static. Factors such as shifts in supply and demand, market trends, and unexpected events (like a pandemic) can cause an item's classification to change. For example, items like hand sanitizers and face masks, which might have been C items before the COVID-19 pandemic, became A items during the pandemic.

    IV. Importance of Re-Categorization

    Organizations need to have systems in place to re-categorize items as their importance changes. This allows them to adjust their production, distribution, and inventory levels accordingly.

    V. Conclusion

    The video concludes by emphasizing that ABC Analysis is a valuable tool for businesses to prioritize their inventory management efforts and respond to changing market conditions.

    Glossary of Terms


    • ABC Analysis: A method of classifying inventory items based on their importance to an organization.

    • Inventory Management: The process of ordering, storing, using, and selling a company's inventory.

    • Pareto Principle: The principle that 80% of effects come from 20% of causes.

    • Supply and Demand: The economic model of price determination in a market.

    • Supply Chain: The network of all the individuals, organizations, resources, activities, and technology involved in the creation and sale of a product.

    • Vital Few: The small number of items that account for the majority of the value or sales.

    • Trivial Many: The large number of items that account for a small portion of the value or sales.

  • SCOR Model3:13

    Introduction to the SCOR Model

    • Definition and Origin: The Supply Chain Operations Reference (SCOR) model was developed by the Supply Chain Council to establish industry standards and best practices.

    • The Three Core Areas: The model fundamentally covers Sourcing, Manufacturing, and Delivery.

    2. The Five Primary Management Processes

    The video highlights the visual structure of the SCOR model, which includes:

    • Plan: The overarching process of balancing resources with requirements and establishing communication across the chain.

    • Source: Procuring goods and services to meet planned or actual demand.

    • Make: Transforming products into a finished state.

    • Deliver: Providing finished goods and services to customers (including order management and transportation).

    • Return: Managing the return of products for any reason (defects, maintenance, or environmental recycling).

    3. The "Return" Process & EU Regulations

    • Consumer Rights: The video notes that in the European Union, customers can return goods within 14 days for a full refund.

    • The Business Choice: Companies often calculate the cost of repair (logistics, personnel, and shipping) versus simply replacing the item. In many cases, it is more cost-effective to send a new product than to fix an old one.

    4. Circular Supply Chains

    • Sustainability: Moving from a linear model to a circular fashion.

    • Goal: Bringing products, parts, and packaging back to their origin or extending their life by creating something new from the materials.

    5. Transparency and Communication

    • Universal Language: Because SCOR is the de facto industry standard, it allows different enterprises to communicate using the same terminology.

    • Transparency: Sharing "how your model looks" helps partners build a composite picture of the entire supply chain, rather than just their individual section.

    Key Terms & Definitions

    • SCOR Model: A management tool used to address, improve, and communicate supply chain management decisions within a company and with its suppliers and customers.

    • Supply Chain Council: The global non-profit organization that originally developed and maintained the SCOR model (now part of ASCM).

    • Sourcing: The process of finding, evaluating, and engaging suppliers of goods and services.

    • De Facto Standard: A custom or convention that has achieved a dominant position by public acceptance or market forces, rather than by official law or endorsement.

    • Circular Economy: A model of production and consumption that involves sharing, leasing, reusing, repairing, refurbishing, and recycling existing materials and products as long as possible.

    • Transparency: The extent to which all stakeholders in a supply chain have shared access to the data they consider significant for their operations.

  • First, Second and Third Tier Supply Chains6:18

    I. Introduction to Supply Chain Tiers

    • The Simplified Model: Supply chains are often visualized as a linear progression from raw resources to the end customer.

    • The Reality of Complexity: In practice, supply chains are rarely linear and often involve many more levels (tiers) than companies initially realize.

    II. Visualizing Tiers

    • Direct vs. Indirect Suppliers: The speaker illustrates how a central organization (represented by red dots) interacts with first, second, third, and even fourth-tier suppliers.

    • Interconnectivity: As the tiers increase, the network becomes a complex web of interdependent "if-then" scenarios where a disruption at any point can ripple through the entire chain.

    III. Lessons from Global Disruptions

    • The Impact of the Pandemic: The COVID-19 pandemic revealed that many companies lacked basic visibility into their second and third-tier suppliers.

    • Statistics on Visibility: Approximately 66% of companies had no visibility into their second and third-tier participants, leading to supply chain failures they couldn't explain or fix.

    • The Fukushima Example: Historical events like the Fukushima disaster served as an early warning of how deeply ingrained and fragile these multi-tier connections are.

    IV. Conclusion: The Necessity of End-to-End Visibility

    • Risk Management: In a "VUCA" world, understanding the entire supply chain is critical for problem-solving and long-term stability.

    Definitions of Key Terms

    • 1st Tier Supplier: A direct supplier to the company. They provide finished components or services directly to the organization.

    • 2nd Tier Supplier: A supplier that provides parts or materials to the 1st tier supplier. They are "one step removed" from the main company.

    • 3rd Tier Supplier: A supplier that provides raw materials or basic components to the 2nd tier supplier.

    • End-to-End (E2E) Supply Chain: The entire process of a product’s journey, from the initial raw material sourcing through manufacturing and distribution, all the way to the final delivery to the customer.

    • Bullwhip Effect: A supply chain phenomenon where small fluctuations in demand at the retail level cause progressively larger fluctuations at the wholesale, distributor, and manufacturer levels.

    • VUCA: An acronym standing for Volatility, Uncertainty, Complexity, and Ambiguity. It describes the unpredictable nature of the modern global business environment.

    • Visibility: The ability of a company to track and see all components, parts, and products as they move through the various tiers of the supply chain.

  • Supply Chain Segmentation11:37

    Definition of Supply Chain Segmentation

    According to Gartner, it is the process of designing and operating distinctly different end-to-end value chains (from customers to suppliers). These are optimized by a combination of:

    • Unique customer value

    • Product attributes

    • Manufacturing and supply capabilities

    • Business value considerations

    The primary goal is to maximize customer service and company profitability by using varied strategies rather than a "one size fits all" approach.

    II. Perspectives on Segmentation

    The video breaks down segmentation criteria into three main categories:

    1. Product Perspective

    • Product Complexity: Number of product variants.

    • Volume Complexity: Dealing with High-volume/Low-mix (commodities) versus Low-volume/High-mix (specialized products).

    • Pricing: Using price to dictate speed (e.g., Amazon Prime or historical postal ship rates).

    • Life Cycle: Adapting the chain based on whether a product is new (high demand/innovation) or at its end-of-life (bulk/commodity).

    • Quality Expectations: Higher quality goods may require different sourcing and manufacturing resources.

    2. Production & Service Strategies

    • Customer Profitability: Segmenting based on large/highly profitable customers vs. small/unprofitable ones.

    • Market-Driven Models:

      • Make to Stock (MTS): Producing goods based on forecasts and keeping them in inventory.

      • Make to Order (MTO): Starting production only after a customer order is received.

      • Engineer to Order (ETO): Designing and manufacturing a product based on specific customer specifications.

    • Service Level Agreements (SLAs): Contractual obligations (like 24-hour delivery) that drive supply chain speed.

    3. Lead Time & Channel Requirements

    • Multi-source vs. Single-source: Deciding whether to get goods from many suppliers or just one.

    • Sales Channels: Differentiating between Retail (physical shops), Web (online), and Distributors.

    III. Key Terms Defined

    • End-to-End Value Chain: The entire process of a product’s journey, from the raw material suppliers to the final delivery to the customer.

    • Lead Time: The total time it takes from the initiation of a process (like placing an order) to its completion (receiving the product).

    • B2C (Business-to-Consumer): Transactions where a business sells products or services directly to individual consumers.

    • SLA (Service Level Agreement): A formal contract between a service provider and a customer that defines the expected level of service (e.g., delivery times).

    • Product Mix: The variety of different products a company offers. A "low-mix" means few variations; a "high-mix" means many specialized variations.

Requirements

  • no prerequisites

Description

Last Update: January 23rd, 2026

The term VUCA was coined by the US military a number of years ago and is an acronym for volatile, uncertain, complex, and ambiguous. As we can see, the trade disputes and the COVID - 19 pandemics have changed the landscape forever.

This course will give you a good start by explaining the complexity of supply chains, the system thinking required, and the agility needed to manage events in our VUCA world. We cover the basic elements and raise some important questions you need to think about when immersing yourself into the subject.

We break up this course into 5 sections

* Supply Chain Basics - Here we focus on how the current pandemic has affected our basic supply chain principles

* Procurement and Sourcing - How we organize our resources, what are the processes we follow, and how this looks different in a VUCA world

* Production - Where we produce, how we produce, and how we ensure production in volatile times

* Logistics - Whis is logistics, how is it managed today and how is this changing, especially in a digital world

* Supply Chain Perspectives - Looking at the subject from different angles

What makes supply chain management different than business processes and logistics? What issues do we have with technology? How does automation change how supply chains work? All this and more are covered in this course.

Who this course is for:

  • beginners to the subject