
Discover digital marketing for musicians by building connections, pursuing collaboration, and maintaining consistency to grow your fan base, whether you’re starting out or expanding existing fans.
Define your music as a business and articulate the value you offer. Pull fans into your world by highlighting the emotions your music evokes and focusing on a niche.
Build a loyal fan base by connecting with a smallest viable audience. Share your authentic story, behind-the-scenes access, and an ecosystem that brings fans along your creative journey.
Show how musicians build lasting connection by offering limited, high-value experiences and authentic stories, from $100 mixtapes and castle parties to at-home listening sessions, driving word-of-mouth promotion.
Identify where your music fits in the collaboration landscape to reach the right audience. Pitch to peers on your level or below to grow with loyal fans.
Identify where your music fits and pitch to the right partners—artists, brands, and influencers—by offering easy, authentic collaborations. Build relationships locally or online and give more than you take.
Consistency means showing up weekly with DIY releases, building an organic, long-term fan base by delivering bite-sized content that engages listeners over time.
Eliminate friction and make it easy for fans to connect with you. Offer meaningful value across platforms to grow your brand, music, and audience without feeling like marketing.
Post a picture of your value proposition for the course project and list five artists your music resembles, then respond to questions in comments or by email.
Share your feedback to help improve this course and spread the word to friends. The bonus lecture outlines actionable next steps to apply digital marketing strategies for musicians.
Learn practical beatmaking and mixing in Ableton, focusing on crafting a strong kick and driving bass, shaping drums with EQ and saturation, and mastering with headroom and automation.
We have a problem with marketing.
The days are gone when you could just make good music and wait for people to discover it.
You can make great music, but you’re missing out on incredible opportunities if you aren’t marketing it.
And it’s not marketing in general, but marketing it correctly.
How many times have you heard this:
“Hey! Check out my Soundcloud link!”
What do you feel?
Annoyed? Angry? Sad?
Maybe a mixture of all three.
Social media is the driving force behind music marketing, and if you aren’t building a brand around yourself or your band there’s a lot you’re leaving on the table.
In this candid and action-inspired class you’ll learn:
How to properly connect and build relationships with your fans...
Tips for leveraging collaborations to grow your audience...
The biggest mistake most artists make when marketing their music...
And a simple way to tell your story in an effective way...
You’ll leave this class with specific examples of what works from successful artists who have turned their small and loyal followings into 6 figures.
So whether you only have one fan (hi mom) or are already building your audience, this class will give you actionable steps and new ways to build your audience.
Grab a coffee, set aside 30 minutes of focused time, and get ready to take your marketing to the next level.
Let's get it.