Successful Web Design Freelancing

Name: Successful Web Design Freelancing
Rating: 4.9 (9 reviews)

Understand everything you need to know to become a thriving web design freelancer in 2021.

Created byNikolai Bain

Last updated 10/2021

English

What you'll learn

Learn the step by step stages to thrive as a freelancer.
Get a full breakdown of the different ways to price
Discover the different ways to get clients, including your first client
Work through all the steps of client projects, including discovery calls, proposals, and systems.

Course content

5 sections • 17 lectures • 1h 10m total length

The different stages of freelancing5:00
Explore three stages of web design freelancing: starting out, building momentum, and thriving, and learn to focus on the business side, portfolio development, client outreach, and value-based pricing via specialization.
What freelancing full time looks like2:55
How you will become successful2:37
Identify and lean into your strengths to become a successful web design freelancer. Maintain consistency by doing what you love: create content, master SEO, learn pricing, and run client calls.
The freelancer mindset4:12

Setting up a portfolio4:27
Set up a portfolio that reflects the work you want to do, featuring personal projects, a professional domain and email, and clear project, about, and contact pages to attract clients.
Getting your first clients on Upwork3:16
Launch your freelancing on Upwork by building a strong profile, sharing your portfolio, and submitting one project proposal per day until you win your first clients.
The different ways to get new clients3:13
Explore how freelancers attract clients beyond Upwork through outbound sales, warm emails, personalized website reviews, and inbound content to become the go-to expert in a niche.
Client discovery calls5:33
Lead client discovery calls via video calls to assess fit and clarify project scope. Set expectations on deadlines, budget, goals, and success metrics using notes and a discovery call template.

Setting and increasing your hourly rate3:13
Start with hourly pricing to land projects while you build a portfolio and client testimonials. Then shift toward product pricing and raise your rate as your experience and reputation grow.
Hourly vs project pricing3:22
How to earn more per hour3:44
Learn to boost earnings by shifting from hourly to project pricing, using leverage, reusable templates, and workflows to deliver results efficiently while saving time and command higher project value.

Building your systems4:00
Build scalable freelance workflows by implementing repeatable systems, from invoicing with Bonsai to kanban project management, enabling consistent, efficient client work and predictable profitability.
The full project process6:02
Learn a full website project process from outreach and discovery to proposal, deposit, design in Figma, development in Webflow, and launch, with room to tailor steps.
Ongoing work with your clients2:28
Maintain ongoing client work with website maintenance and monthly retainers after launch, send reminders, build a pool of past clients, and move toward project pricing with niching.

Requirements

An understanding of building websites on either Webflow or a similar platform such as Squarespace or Shopify

Description

Learn everything you need to know to thrive as a successful web design freelancer. I've built up systems and best practices over the years that help me save me time and earn more, and in this course I'm going to share them with you.

For web designers and developers, far too much time is put into building knowledge of design and implementation and far too little time is put towards actually understanding the business principles of what makes someone successful.

It's much better to put only 20% of your time towards learning the tools, and the other 80% towards understanding why clients buy. Most designers and developers have no idea how to get clients and how to work through a successful project, so by putting the time in to learn the business of freelancing, you'll put yourself plenty of steps ahead of most other freelancers out there.

You'll learn:

What freelancing full time involves
What to include in your website portfolio
The different ways to get new clients
How to set your hourly rate
How to earn more per hour
The way to write proposals that win
What the full project process includes

...along with plenty of other freelancing insights and tips along the way.

You'll also get access to download resources and templates to save you time, improve your systems, and help you earn more money per project.

In this course I'm not going to teach you any sort of design principles, because the business principles are far more important. We're going to look at what successful freelancing looks like, and the steps that it takes to get there.

Some of the elements of this course are based around using Webflow, which is what use and recommend for building websites, but 95% of what you'll learn can be applied to any website builder that you prefer, so don't worry about feeling locked into doing things a certain way.

I'm Nikolai and I want to help you take the confusion out of the business side, and how you can actually become a successful freelancer with a sustainable flow of work and income.

Who this course is for:

Web design freelancers just starting out and looking for clients
Freelancers who want to charge more per hour

Successful Web Design Freelancing

What you'll learn

Explore related topics

Course content

An Overview of Freelancing4 lectures • 15min

Getting Clients4 lectures • 16min

Understanding Pricing3 lectures • 10min

Writing Winning Proposals3 lectures • 17min

Successful Client Projects3 lectures • 13min

Requirements

Description

Who this course is for: