
Reprogram your mindset to remove blocks and confidently recommend home care, mastering the guest experience to present product recommendations like an expert and commit to consistent practice for growth.
Welcome to the Authentic, Aligned and Abundant Skincare Retail sales course!
I am so excited you are taking this step in your retail success journey.
A self-assessment is very important so you can understand where you are now, but also to measure your progress in success overtime, so make sure to use the PDFs attached.
I recommend you calculate all your KPIs from the worksheet before you get started with the class.
Do it month-to-date and year-to-date. Then keep tracking your results as you go through the class, implementing little by little your new techniques, and see your progress. I recommend your keep tracking your retail KPIs weekly, monthly, yearly.
Let me know your success stories ;)
choose a genuine approach to skincare retail that prioritizes soft skills, active listening, personalized recommendations, and memorable guest experiences over pushy selling.
Make a strong first impression with the 420 rule, shaping trust through appearance, nonverbal cues, and the tone of your welcome in the first 20 seconds.
Focus on skin analysis questions; classify into skin, habits, textures; share observations, because 90 percent of the sale happens at this point.
Identify common skin conditions such as dehydration, sensitivity, hyperpigmentation, open pores, and aging signs, then assess with visual and tactile analysis and lifestyle questions.
Master timing and cues to ask skincare questions at the right moments during a facial—welcome, cleansing, extractions, mask, and home-care steps—while practicing active listening and adapting to client style.
Learn to use positive reformulation to reconfirm treatment benefits in one step, reframing concerns into positive outcomes such as smoothing the skin, evening out complexion, and tightening pores.
Analyze guests' wants and needs to set the tone for successful skincare retail sales by prioritizing skin type, conditions, habits, textures, and proposing a customized home care routine.
Learn to present a cleanser by explaining the why and plus, asking about routines, and highlighting textures, active ingredients like salicylic acid, sulfate-free formulas, and double cleansing.
Balance the skin after cleansing with toner to neutralize residual impurities and hard water, infusing active ingredients like rosewater or lactic acid for refreshed, balanced skin.
Connect with guests’ emotions through touch and scent, leverage endorsements to fulfill belonging, and pair this with the 80/20 rule, pricing, and home-care steps to close the sale.
Establish a long-lasting skincare guest relationship by staying genuine, sharing lifestyle tips, using samples and gift with purchase, and timely rebooking, follow-up, and crm-driven feedback to boost retention.
Learn to recommend authentic, aligned skincare retail with care and empathy, seeing every guest as a whole person, and inspire abundant purchases through a holistic, nonpressuring approach that supports wellness.
Grow as a therapist by recommending home care routines to guests, engage with the Specialist Pro Instagram community using hashtag spiri tell success, and master skincare retail sales in spas.
Have you caught yourself thinking this before?
“I have taken the product knowledge trainings, but I don’t see any change"
“I do not want product retailing to break the genuine connection I form with my guests”
“ I try to recommend products but it feels awkward”
“I don’t have any time to recommend products, I always have a full schedule”
I've been there.
And I heard these statements frequently through my career, as a Spa therapist, Spa manager, and Spa educator.
As a healer and introvert myself, working in both industries of retail and Spas, I crave authentic interactions and I realized I was the typical therapist that does not like to sell. Somehow, through my career as a Spa therapist, I was always the #1 seller in my team. So I knew I was doing something right…
Does this statement resonate with you?
“I want to feel satisfied, aligned with my purpose of healing guests, while boosting my retail sales and remaining authentic to my true self”
If you want to pursue your purpose of taking care of people and healing them, while making yourself a valuable resource for your spa, increasing profit, boosting your retail sales, then you are definitely in the right place.
Join us in the Spa Retail Experts Community on Instagram @the_spacialist_pro.
To enter this class in the optimal mindset I recommend first going through my 2 other classes, essential starter courses for Spa Managers and service providers, to learn the keys to create an inspiring sales culture in the spa, as well as tips to identify and overcome your limiting beliefs, to boost retail sales and spa profitability!
You will also access a bonus with exclusive pricing on this course!