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Create your first strategy: masterclass on strategy planning

Name: Create your first strategy: masterclass on strategy planning
Rating: 4.3 (88 reviews)

Turn your ideas into action applying tried and tested business development and strategic planning tools

Created byJulia Barbosa

Last updated 2/2024

English

What you'll learn

Create your first strategy from start to finish
Design an end-to-end strategic plan for your startup or small business
Turn your ideas into action by engaging others with your vision
Apply a toolkit of tried and tested methods to improve business effectiveness
Lead strategy planning sessions within your business
Situation analysis (SWOT and PESTLE), scenario planning, visioning, creating project plans, risk analysis

Course content

9 sections • 38 lectures • 2h 11m total length

Welcome to the course!3:28
Welcome to the course!

A simple tool for strategic planning3:54
Create your first strategy by focusing on a chosen area, assessing the current situation, defining a clear end goal, and building a practical proposal and step-by-step plan.
Key elements of a strategy7:04
Key elements of a strategy: written summary1:26
The benefits of a strategy3:24
A good strategy creates clarity, aligns teams, and prioritizes resources toward a shared vision, helping decisions, reducing complexity, and guiding action in changing environments.
The benefits of a strategy: written summary1:24
Strategy mythbusting5:37
Test your knowledge about strategic planning

Defining the situation: key questions to answer3:06
Identify the current state by outlining key features and barriers, using swot and pestle analyses and measuring data to define problems and inform your strategy.
Defining your problem or opportunity3:56
SWOT analysis5:43
Master a flexible SWOT analysis to assess your current situation by examining strengths, weaknesses, opportunities, and threats. Use the SWOT matrix and template to map internal and external factors.
PESTLE analysis4:42
Measuring what matters4:18
Measuring what matters: written summary1:21
Define the current situation: complete the first section of your strategy3:43
What is the current situation for your strategy?

Plan: key questions to answer3:08
Creating a project plan4:38
Create a comprehensive project plan by listing all actions, assigning one responsible person, and scheduling timelines to deliver your proposal across platforms and marketing channels.
Creating a project plan: written summary1:31
Assumptions, constraints and dependencies4:26
Identify assumptions, constraints, and dependencies to strengthen your project plan and prepare for changes. Understand how these factors drive risk management and orderly task execution.
Managing risks5:50
Planning in a group: Joint Planning Session4:13
Completing the fourth section of your strategy: planning2:52
Finalizing your strategy by adding the assessment of the current situation, vision, and proposal into your plan, including key actions and deadlines, for a clear top-line view.
What is the plan to deliver your strategy?

Introduction to section1:11
Finalising your strategy2:59
Collate all information into one document using the STP template to finalize your strategy. Review, refine, and format, invite feedback, and prepare a plan to share your strategy.
Sharing your strategy4:40
Engage the right people from the outset to ensure your robust strategy is understood and acted on, using writing, presentations, in-person sessions, and a question-and-answer session.
Sharing your strategy: written summary1:49
Q&A5:28
Q&A: written summary3:08

Requirements

An interest in strategic thinking or business development will make this course more relevant to you.

Description

If you want to increase your impact and implement your best business idea, you will need to think strategically. Strategy planning may sound complicated, but in this course, you will have the chance to try it out for yourself.

In this practical course, you will create your first strategy, following a simple tried and tested method used by many companies. You will apply effective tools to develop your own strategy, from start to finish. And you will learn key concepts about strategic planning.

After completing this course:

You will have a complete strategy document, and you will be ready to start making it a reality;
You will have applied a range of recognised strategy planning tools used by businesses around the world; and
You will have a practical understanding of what makes a good strategy.

This course is the complete toolkit for creating and delivering an effective strategy.

An effective strategy:

Can make your business more successful;
Inspires others by creating clarity and getting people committed to your goals; and
Sets out a clear plan to change or improve your business faster.

You will learn key concepts of strategic planning:

You will be able to identify the key elements of any good strategy;
You will learn the benefits of having a robust strategic plan;
We will discuss some common misconceptions about strategies.

Then you will build your strategy:

You will produce a situation analysis using effective tools, such as SWOT and PESTLE analysis;
You will create your vision, defining the target situation to create clarity about what you are trying to achieve;
Then it’s time to make your vision a reality. You will come up with a proposal, setting the direction of how to deliver your strategy, through scenario planning;
Finally, you will develop with a step-by-step plan to put your business idea into action.

And you will come up with a plan of how to engage others in the strategic process. And you will also have access to a Q&A video, so that you have everything you need to make your strategy a success.

A good strategy can set a clear direction through an inspiring vision. It can make businesses more effective, by prioritising the resources available. And best of all, strategy planning doesn’t need to be complicated. Some of the best tools in this course are great exactly because they achieve great results by being simple.

It’s time to create your first strategy. Sign up to get started now.

Who this course is for:

Those who want to make their business more effective through a clear strategy
Startups or small businesses looking to develop a strategic plan quickly and effectively, without creating rigid structures
Those with a big idea that they want to put into action but don’t know where to start
Those who want to develop their strategic thinking skills and learn recognised business tools

Create your first strategy: masterclass on strategy planning

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 3min

Introduction to strategic planning6 lectures • 23min

Step 1. Defining the current situation7 lectures • 27min

Step 2. Defining the target: what do you want to achieve?4 lectures • 11min

Step 3. Proposal: Defining options and making recommendations5 lectures • 19min

Step 4. Planning: Delivering your strategy7 lectures • 27min

Step 5. Completing your strategy and sharing it with others6 lectures • 19min

CONGRATULATIONS on completing the course!1 lecture • 2min

BONUS: Strategy Made Easy1 lecture • 1min

Requirements

Description

Who this course is for: