Practical Business Management: Strategy Business Game
What you'll learn
- Competitor analysis
- Pricing decisions
- Product life-cycle analysis
- Financial analysis
- Production and stock management
- You should already have a basic understanding of business strategy and financial analysis
YOU ARE GETTING A MINI MBA!!!
With our course you will learn business management through practice, all in a 100% multiplayer game.
Our online environment requires you to make business decisions in a simulated competitive market. Participants confront strategic planning, financial, operational and marketing dilemas and more.
You have the choice to play either on your own or in a team with your friends.
The game consists of 2 practice and 10 live 'rounds’. These rounds take place over a 6 week period, with a game starting every Monday.
The decision deadlines are time and date specific. Please be sure you take a look at the course timetable for your particular game.
After you purchase the course you can play as many times as you like in the following 6 months.
What is a Business Game?
In the simulated environment of a business game, separate firms run by the game’s participants compete amongst themselves to capture the consumers in a given market. Each participant or team must define its strategy and then adapt it over time based on the response of consumers and competitors, while analyzing operational, financial and accounting reports.
Worldwide, business games have become an increasingly popular tool for training managers who need to make decisions in response to the challenges that face a company in a complex and competitive Market.
In our business games, each participant or team represents a simulated company that competes for a particular consumer market. After analyzing their market’s potential, sales history and competitors, players must make decisions related to different areas of the company, such as Human Resources, Finance and Marketing.
After that, the game simulates the passage of one month in the life of the company and returns reports that show how the market and other competitors behaved. From these reports, participants analyze the results and make decisions for the next month. This cycle of analysis of results and decision making simulates 10 months in the life of a company and so prepares its management executives for the real challenges of a competitive market.
Who this course is for:
- Business students
Ricardo Spinelli de Carvalho é PhD em Pesquisa Operacional pela Lancaster University, Inglaterra. Formado em Engenharia Mecânica na UFRJ, obteve o MSc em Engenharia de Produção pela COPPE/UFRJ. É sócio diretor da Simulation Empresarial, empresa dedicada a projetos de desenvolvimento e consultoria nas áreas de Gestão Estratégica, Simulação, Análise de Decisões e Jogos de Empresas. Possui experiência acadêmica tendo participado no desenvolvimento e coordenação de programas de desenvolvimento gerencial no COPPEAD/UFRJ, no PDG Escola de Negócios e no IBMEC. Exerceu o cargo de Diretor Executivo da FGV por 13 anos, tendo sido responsável pela administração da rede conveniada FGV Management, para programas de pós-graduação lato sensu nas áreas de Administração, Economia e Direito.