
This lecture will provide an introduction to the strategic planning process. Students will gain a basic understanding of strategic planning and why it matters to the success of an organization.
A downloadable e-book is provided as a supplemental resource for you to use throughout the course.
In this lecture, you will learn about the key components for the first question, which is focused on developing your core ideology.
A downloadable worksheet is provided to help you in developing answers to each of the seven questions.
Vision can be a powerful catalyst for growth, creativity, and innovation. This lecture will provide you with an overview of the important role that vision plays in moving an organization forward.
This lecture will help you conduct a clear evaluation of your current situation so that you can gain an accurate assessment of where you are in relation to where you want to be long-term.
If everything is important, then nothing is important. This lecture will explain how to use strategic themes to focus your efforts on a few key areas that are most important to your success right now.
Here you will learn how to establish goals and objectives for each of your strategic themes.
This lecture demonstrates the importance of measurement in the strategic planning process and explains how to use success indicators to evaluate your progress.
Plans are meaningless without action. This lecture on the final question explains how to develop an action plan using strategies and tactics that are aligned with your themes, goals, and objectives.
This lecture provides a brief summary what has been covered in the course and how to bring everything together.
In addition to an overview of the strategic roadmap and seven questions, you are also provided with a worksheet for writing out your roadmap.
Closing thoughts on building a strategic roadmap from Dr. Jeremy Couch.
Confused or uncertain about strategic planning? Not sure where to begin?
Strategic planning is an essential process for leaders, business owners, and entrepreneurs to implement in order to move their organizations forward with intentional focus, but it can often be challenging, confusing, and overwhelming. As a result, strategic planning gets overlooked and neglected.
This course is designed to simplify the strategic planning process by providing you with a framework for developing a clear and concise strategic plan based on seven key questions. Answering these essential questions will help you build your own strategic roadmap for success, which will serve as a guide for your priorities, decisions, and resource allocation.
The following key areas will be covered in this course:
Purpose, Mission, Values
Developing a Vision
Conducting a Situation Analysis
Creating Strategic Themes
Establishing Goals & Objectives
Identifying Success Indicators
Creating an Action Plan
Through a series of short and engaging lectures, Dr. Jeremy Couch will walk you through each component of the strategic roadmap process and explain how to develop a plan that is practical and actionable. After completing this course, you will be more confident about engaging in the strategic planning process. You will also have the tools you need in order to create your own roadmap for a sound strategic plan.