Strategic Product Management - The 7-Step Framework
What you'll learn
- Understand core concepts of strategic product management & outcome-driven approaches.
- Learn to construct a compelling product vision and analyze the market landscape.
- Master the skills to develop a robust, competitive product strategy.
- Develop proficiency in idea generation, validation, and team collaboration.
- Distinguish between market research & product discovery; master product-market fit.
- Learn practical techniques for effective market and product discovery using real-life examples.
- Gain skills in market discovery to ensure product resonance with customers.
- Master the process of product discovery, using it to refine your product concepts.
- Learn how to form effective discovery teams to ensure the product meets customer needs.
- Get hands-on experience with mapping opportunities, solutions, and assumptions.
- Develop skills in designing experiments to refine product ideas.
- Learn business case development, including financial analysis and profitability.
- Master the art of business intelligence and impact analysis for product enhancement.
- Master the process of business case validation and conceptualization.
- Learn to develop a value proposition and create a comprehensive product concept.
- Dive into product intelligence for informed, impactful product decisions.
- Grasp techniques for defining success metrics and key results for product performance.
- Learn to utilize metrics to monitor and enhance product-market fit.
- Learn to establish effective pricing strategies aligned with your business model.
- Understand cost estimation, financial analysis, and business case creation.
- Gain a deeper understanding of profitability analysis for informed product decisions.
- Master the art of financial forecasting and budgeting in product development.
- Understand the role of financial analysis in business case development.
- Develop skills for measuring and interpreting key product financial metrics.
- Gain knowledge on Lean Startup methodology and product lifecycle management.
- Learn strategies for successful product implementation and continuous improvement.
- Apply the 7-Step Strategic Product Management Framework in real-life scenarios.
Requirements
- Basic knowledge of product management concepts would be helpful to move through the course smoothly.
Description
Unleash your potential with "Strategic Product Management - The 7-Step Framework". In today's dynamic business landscape, the ability to innovate, strategize, and deliver successful products is more important than ever. This comprehensive course offers you a blueprint for mastering the craft of product management, turning raw ideas into successful launches.
Embark on a transformative journey that immerses you in the heart of strategic product management. Navigate through crucial elements like the Business Objectives, Product Vision, Strategy and Innovation, Lean Startup methodology, Product phases, and lifecycle stages, achieving product-market fit, developing compelling product visions, and making data-driven decisions.
But we don't stop there!
Our 7-Step Strategic Framework is your roadmap to success. It takes you through idea validation, market and product discovery, UX research maturity, business case development and validation, financial projections, cost analysis, pricing strategies, revenue streams, business models, and successful implementation, providing a solid foundation and actionable strategies at every step.
Whether you're a budding entrepreneur, a professional looking to transition into product management, or an established product manager aiming to sharpen your skills, this course is tailored to propel you toward product mastery.
Get ready to be inspired, challenged, and empowered.
Turn your product ideas into market winners with our Strategic Product Management course today!
Who this course is for:
- Aspiring Product Managers: Who are looking to build a strong foundation in product management skills and understand the strategic role of a product manager.
- Product Owners in Agile Teams: Who would like to expand their strategic thinking capabilities and deepen their understanding of product-market fit.
- Current Product Managers: Seeking to refine their skills and learn the latest techniques and methodologies in the field.
- Innovation Managers: Who are responsible for driving new initiatives and would benefit from understanding the product lifecycle and strategic considerations.
- UX Designers and Researchers: Who are looking to gain a better understanding of the strategic considerations that drive product development.
- Entrepreneurs and Startup Founders: Who want to understand the product development cycle, market dynamics, and strategies to achieve product-market fit.
- Project Managers and Product and Business Analysts: Interested in transitioning into a product management role.
- Customer Success Managers: Who wish to understand product development to better serve and understand their customer's needs.
- Software Developers and Engineers: Seeking to transition into product management or to better understand the business implications of their work.
- Marketing Professionals: Interested in understanding the process of product creation and launch to enhance their product marketing strategies.
- Sales Professionals: Who would like to understand the product development process to better sell and represent their company's products.
- Executives and Business Leaders: Who want to understand the role of product management to better lead their teams and align business strategies.
- Consultants: Who work with businesses on strategy, operations, or technology and want to deepen their understanding of product development strategies.
Instructor
- 4.6 Instructor Rating
- 24 Reviews
- 118 Students
- 1 Course
Lilith Wecker is a Product Leader, Strategist, and Coach, who brings over 15 years of invaluable experience and a broad knowledge base to this course.
Throughout her illustrious career, Lilith has worked with industry giants such as Kantar, Bank of America, Coca-Cola, SAP, Johnson & Johnson, Moody’s Analytics, and many more all over the globe. Her diverse roles spanned from business development, project management, research, and product management, to founding and managing a software development company, giving her a comprehensive understanding of product strategy, discovery, development, and innovation.
Lilith's expertise also extends to building successful product management teams. She has consulted with numerous startups and large companies, helping them to strategize, innovate, and implement industry best practices.
An intriguing blend of technical and sociological proficiency sets Lilith apart. She holds a Bachelor of Sciences in Mathematics and Mechanics, along with a Master's degree in Sociology. This unique combination empowers her to navigate the intricate worlds of humans, numbers, and machines effectively.
She is also the author of the courses “Software Business Management” and “Tech for Non-Techs”. With this wealth of experience, knowledge, and passion for product management, Lilith is excited to guide you on your journey toward product mastery.
Prepare to learn, grow, and be inspired as Lilith shares her insights and industry secrets in her comprehensive courses.