Strategic planning in tourism industry

The concept of strategic planning as well as knowledge of some of the key methods to identify and analyse opportunities
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Rating: 3.9 out of 5 (47 ratings)
1,463 students
54min of on-demand video
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Analyze tourism business environment, manage organizational processes and quickly react to the changing market environment
Recognize different components of strategic planning and to use acquired knowledge in the implementation of tourism company strategy and development of effective strategic leadership


  • No prerequisites are required


In this module you will learn about strategic planning in a tourism setting. The main focus is to provide you with the practical knowledge and tools, to be able to analyze the tourism business environment and identify and analyze new opportunities emerging on the national and international tourism markets, assess target markets and determine their potential.

Who this course is for:

  • Leaders of Tourism Sector Organisations
  • Persons willing to strengthen their strategic planning capability


Interreg South Baltic Programme FOCUS project consortium
SB FOCUS project
  • 4.4 Instructor Rating
  • 530 Reviews
  • 10,923 Students
  • 10 Courses

The project involves five partners from Lithuania (2), Sweden (1), Poland (1) and Denmark (1). The partnership is composed of the universities and a business college. The partners are supported by associated partners (biotechnology association, association of distance and e-learning as well as tourist information organisations). The project is led by the Klaipeda University from Lithuania.

The overall idea of the project is to enable the exchange of knowledge and transfer of good practice from R&D sector to practitioners in marine biotechnology, marine/coastal tourism sectors as well as to students searching for education in a given field.

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