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Strategic planning in tourism industry
Rating: 4.0 out of 5(96 ratings)
2,037 students

Strategic planning in tourism industry

The concept of strategic planning as well as knowledge of some of the key methods to identify and analyse opportunities
Created bySB FOCUS project
Last updated 6/2020
English
English [Auto],

What you'll learn

  • Analyze tourism business environment, manage organizational processes and quickly react to the changing market environment
  • Recognize different components of strategic planning and to use acquired knowledge in the implementation of tourism company strategy and development of effective strategic leadership

Course content

3 sections • 5 lectures • 54m total length

  • Introduction2:58

    Learn to analyze the tourism business environment, identify opportunities in national and international markets, and develop strategic direction using smart objectives and the five case model.

Requirements

  • No prerequisites are required

Description

In this module you will learn about strategic planning in a tourism setting. The main focus is to provide you with the practical knowledge and tools, to be able to analyze the tourism business environment and identify and analyze new opportunities emerging on the national and international tourism markets, assess target markets and determine their potential.

Who this course is for:

  • Leaders of Tourism Sector Organisations
  • Persons willing to strengthen their strategic planning capability

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