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Strategic Planning: Beginner to Strategic Planner.
Rating: 3.9 out of 5(28 ratings)
111 students

Strategic Planning: Beginner to Strategic Planner.

Achieve a Strategic Planning Capability that will drive Strategy and enhance value in any Business Environment.
Last updated 7/2025
English

What you'll learn

  • You will learn the importance of Strategy and Alignment to an entity.
  • You will learn how to develop, conduct, and control strategic planning in your organisational system, or in your entrepreneurial endeavours.
  • You will learn about the risk related influences that the strategic planner is exposed to.
  • You will leave the course with a deep understanding of a robust Strategic Planning Framework, and the ability to write a Strategic Planning Report.

Course content

1 section39 lectures4h 27m total length
  • Introduction to Strategic Planning10:51
  • How the Course Should be Tackled0:59
  • Origins9:56

    Explore the origins of strategy from hunter-gatherers to modern corporate and military planning, and distinguish strategy from tactics through long-term transformation enablers in business.

  • Mac and TT4:55

    Examine Machiavelli's Prince and Machiavellian ideas—appearances, fear versus love, delegated tasks, and moral boundaries—in strategic planning, then compare with Sun Tzu's Art of War on deception and preemptive planning.

  • Control6:10

    examine how control shapes strategic planning, from planned economies to western mixed economies, and explore organizational structure, leadership styles, talent management, governance, and culture.

  • Other Shapers0:58
  • Leadership Influencers and Influences8:11
  • Process Models1:43

    Use process models to ensure steps are followed and control financial aspects of strategy planning and resource allocation; stay flexible within the framework to allow innovations.

  • Influences: Part 110:34
  • Influences: Part 28:31
  • Influences: Part 38:15

    Compare opportunity costs and sunk costs to grasp true risk, and apply the experience curve alongside economies of scale, scope, and synergy in strategic decisions.

  • Perception1:32

    Explore how perception shapes strategic thinking through Bayesian theory, chaos theory, and Popper’s view that nothing is proven, urging strategists to hone observations and reassess facts.

  • Drift and Alignment14:53
  • Fit1:57

    Examine strategic fit as a framework for mergers, acquisitions target selection, and internal alignment to achieve synergies, emphasizing value chain and cultural compatibility across organizational functions.

  • Cause and Effect4:56
  • Approaches9:48

    Analyze top-down, bottom-up, and logical incrementalism approaches to strategic planning, guided by bounded rationality and adaptive environment changes. Explore how resources, core competencies, and distinctive capabilities drive competitive advantage.

  • Our Model
  • The Strategists15:19

    Define how strategists shape organizational strategy by managing risk appetite, culture, leadership, and stakeholder influences, applying Machiavellian insights, group dynamics, and strategic options.

  • Objective Evolution Cycle11:33

    Frame the organization's timeless vision, translate it into a mission, and evolve smart objectives through gap analysis and brainstorming, aligning activities with swot insights.

  • Introduction to Environmental Scanning5:22

    Conduct environmental scanning to support strategic planning by analyzing internal, industry, and macro environments, updating models regularly, and setting alarms to detect changes affecting the organization’s trajectory.

  • Macro Environment21:52

    Learn macro environmental analysis using pesto analysis, Porter's Diamond, SWOT, and scenario planning to understand economic cycles, unemployment, inflation, and market opportunities.

  • Industry Environment15:52
  • Internal Analysis20:41

    Analyze how internal environment analysis uses the value chain to map primary and secondary activities, benchmarking, and segmentation to drive efficiency and competitive advantage.

  • Back to Lifecycles3:56
  • More: Segmentation and Groups3:34

    Identify segmentation and strategic groups to target distinct market segments by income, geography, age, and family size. Connect with these segments to unlock revenue through segment-specific value and pricing.

  • Interviews1:19

    Learn how to conduct interviews to collect qualitative and quantitative data using closed and open questions, adjust the relative value of feedback with a scoring system, and minimize bias.

  • Incentive and Remuneration2:40
  • Interlinking Scanning Models1:07

    Interlink scanning models to reveal links between environmental models, keep looking for relations, reduce duplication, and enrich the environmental analysis process by selecting the right tools for the right jobs.

  • Strategic Choice2:24
  • Generic Strategies22:37

    Explore corporate generic strategies, expansion rationales, and growth methods such as organic growth, licensing, partnerships, joint ventures, and mergers and acquisitions to build market share.

  • Innovation and the Value Proposition3:57

    Strategic planners foster a conducive environment for innovation within organizational structure. They address issues like not invented here, duplicated research, principal agent problems, matrix organizational structure to improve collaboration.

  • Global versus Local5:33

    Evaluate the ends of matrix framework and its four growth options: market penetration, market development, product development, diversification. Explore the eclectic paradigm—ownership, internalization, and location advantages—for international expansion.

  • Game6:40

    Explore the prisoner's dilemma and game theory to understand how rational choices can lead to suboptimal outcomes, and how Nash equilibrium and government intervention shape strategic planning.

  • Kinked3:17

    Examine how kinked demand curves reflect asymmetric firm reactions in oligopolies, highlighting elastic and inelastic pricing outcomes and the impact of rival price changes. Apply strategic planning to pricing decisions by committing to timeframes, considering whether to drop products, and evaluating game theory tensions and competitive balance sheets.

  • The Report3:21

    Learn to craft a dynamic strategic planning report updated by regular reviews, integrating environmental assessments, rigorous analysis, options aligned with objectives, implementation, and feedback-driven evaluation.

  • Closing0:57

    Develop your capabilities as strategic planners by drilling down on anomalies, weighing thesis and antithesis, and crafting a synopsis, as a green beard navigating the machiavellian problem and avoiding hubris.

  • Extra Focus: Brainstorming Techniques and the Away Day5:40

    Explore nominal group technique, Delphi technique, and informal brainstorming, guided by a facilitator who distills ideas into consensus; plan away days with icebreakers and inclusive planning.

  • Refresher - What is Strategy, and Bringing it all Together4:02
  • Refresher - Arguably the most Fundamental aspect of Strategy1:44

    Improve alignment across management, learning strategy, organization, and industry to deliver good results. Operate at the highest efficiency, balancing innovation with space to breathe for sustainable growth.

Requirements

  • A basic understanding of Business studies.

Description

Our course in Strategic Planning aims to provide the student with an enlightened view of strategic planning; a robust strategic planning process system; and the tools and maps to ensure that the student can proceed, long after they have left our tutelage, along the path to become fluidly proficient, and occasionally exemplary, Strategic Planners.

This course will allow the practitioner the apply Strategic Planning principles, and models in Corporate; Business; or Entrepreneurial environments.

Our Strategy Course consists of more than 30 films of varying length; from a few minutes, to between 20 and 30 minutes. Our mean average film length is roughly 8 minutes.

There are many definitions that try to capture the essence of strategic planning, and at the end of this course you too will l be able to compile a good definition to explain what we are trying to achieve in strategy.

Components of strategic planning include competitive strategy; project management; negotiation; risk management; growth; alliances and partnerships; mergers and acquisitions; strategy implementation; and Leadership.

Each of these components is a subject in itself. They are as fascinating as they are complex, and it takes a great deal of time to understand these subjects well, but our objective is to understand and be able to conduct the process of strategic planning.

As this course progresses so your personal “strategic lens” will develop, and this will change that way you view your business environment. Once you have this lens, it will need to be maintained, developed, and improved upon. But provided you continue to practice and apply the techniques that you have learnt, you will grow into competent and powerful strategic planners.

Some of you will take longer than others to improve, and it must be said that the industry that you operate in and the roles you undertake will have an influence too. But the strength of this course is that not only will this course improve your capabilities, but it will also increase your power base within your chosen organisation. The most powerful strategic planners know the industry they are considering very, very well. Your strategic lens will allow you to view an organisation in a different light. The organisations that you work for; with; or are, will be fortunate to have you, as you will truly have the potential to add significant value.

Begin today and start improving your strategic lens!

Who this course is for:

  • Ambitious individuals who believe they can acheive more, and know they want to make a difference.