Strategic Networking - for the confident networker
4.3 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
15 students enrolled

Strategic Networking - for the confident networker

An advanced guide to Networking Strategies, Referral Plans, Using LinkedIn, Portal Projects, Pitching & Evaluating
4.3 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
15 students enrolled
Created by Laura McHarrie
Last updated 8/2019
English
English
Current price: $20.99 Original price: $29.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 40 mins on-demand video
  • 8 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to harness the power of your contact list.
Requirements
  • Some previous experience and confidence on the networking circuit with a considerable list of contacts.
Description

Word of mouth marketing and referrals are considered to be the most cost effective approach to building a business.  If you have added more pounds to your waistline than you have to your bottom line, you may be wondering why networking is not working for you?  It may be that you have not yet honed the right approach for you and your business.

Who this course is for:
  • Business Entrepreneurs and Students.
Course content
Expand all 19 lectures 39:38
+ Introduction
1 lecture 01:28

Hi I’m Laura McHarrie at the hidden edge, I am a goal keeper, I help business people identify what they want to achieve and keep them on track. This Udemy Course is about Strategic Networking

Word of Mouth marketing and referrals are considered to be the most cost effective approach to building a business. If you have added more pounds to your waistline than you have to your bottom line, you may be wondering why networking is not working for you? It may be that you have not yet honed the right approach for you and your business.

In this Udemy course we will:

  • Identify the key players in our network

  • Consider how to ask them for a referral

  • Harness the power of LinkedIn

  • Decide how best to get your foot in the door with portal projects

  • Hone a message for perfect pitching

  • Measuring the return on your time that you invest in networking

Each lecture is short enough to grasp over a cup of tea, completing the template are likely to take you a tad longer.

Like all learning, the more you apply, practice and reflect on the content the more powerful the results.

Anyways let’s get started shall we?

Preview 01:28
+ Networking Strategies
3 lectures 06:31

Every business is different in the route it takes to get in the hand of its customers. Most businesses consider that word of mouth is the most effective method of marketing. This model considers six potential routes to market and then a plan to meet the connectors online and off through strategic networking.

First watch the Networking Strategies video then Have a Go where you can download the templates and other resources ...

Preview 00:35

By the end of this section you will be able to:

  • Plot the gaps in your networking map

  • Recognise what networking strategy would work best for you

  • Identify the events where you might meet those that can help you build your business

Preview 05:31

1. Download the strategic networking templates

2. Use the first template to plot your specific networking needs.  That is who do you need  to meet  that could help you grow your business - I love using small post it notes to plot out the plan.

3. Use the second template to consider what you need to do for each of the different types of connectors.

4. Use the third template to identify where you might meet those people you need to meet.

Top Tip! It is worth exploring these ideas with others from your company, your business advisor or someone close to you.

Have a Go!
00:25
+ The Referral Funnel
3 lectures 09:08

The easiest way to win new clients is through referrals from existing clients, prospects, colleagues and even competitors. Yet asking for referrals is more often than not neglected.  It takes time to build a relationship with your contacts where they trust you enough to refer you and you need a plan.  It's best not to try to short cut the process by rushing a new contact, as it is likely to result in making you both feel uncomfortable. 

First watch the Referral Requests video then 'Have a Go' where you can download the templates and other resources ...

Preview 00:56

By the end of this section you will be able to:

  • Identify how open your contacts are to feeding you referrals.

  • Brainstorm ideas to help you ask for referrals.

  • Create a referral plan that will facilitate referrals to your business.

Referral Requests
07:47

1. Download the Referral Requests templates.

2. Refer to your list of strategic networkers.

2. Use the first template to identify how open they are to refer you to your ideal client.

3. Use the second template for idea generation, I highly  recommend you talk it through with your trusted advisor and team members (if you have them).

4. Use the third template to create a referral plan that will work for you.

Top Tip! Check out the Referral Candy Blog Post for 79 Referral Rewards for more ideas that will work for you.

Have a Go!
00:25
+ Six Degrees of Separation
3 lectures 06:03

Having identified the people you’d like to be connected with through your Business Networking Strategy, LinkedIn could well be the perfect tool to help you get passed the 6 degrees of separation. In this video we explore what makes an engaging profile and how you might focus your activity to give you the best return on the time you invest in online networking.

First watch the Getting LinkedIn video then Have a Go where you can download the templates and other resources ...

Preview 00:32

By the end of this section you will be able to:

  • Check how complete and relevant your personal LinkedIn profile is.

  • Recognise how you might best keep in touch with your connections.

  • Search for an ideal prospect.

Getting LinkedIn
05:06

1. Download the Getting LinkedIn templates

2. Use the first template as a checklist to tick off how complete and relevant your personal profile is.

3. Use the second template to plan how to best keep in touch with your connections.

4. Use the third template to search for an ideal prospect for you.

5. Now you have to ask them to connect ... consider why would they want to do that before you send the request! ;-)

Top Tip! Check out my Podcast interview with Linda Parkinson-Hardman

Have a Go!
00:25
+ Getting Your Foot in the Door
3 lectures 05:24

Big ticket sales or clients with a high lifetime value will often have a long lead time before purchase. More so if you are a new player in the market place, as you won’t have built a trusted reputation. Ford Harding in his book Cross Selling for Success introduces the portal project, a small low-cost and stand alone service that gets you in the door to sort out a specific issue. Once you are inside you look out for other opportunities.

First watch the Portal Project video then 'Have a Go' where you can download the templates and other resources ...

Preview 00:44

By the end of this section you will be able to:

  • Consider what might be a portal project already in your portfolio.

  • Calculated the lifetime value of your average client.

  • Determine whether your portal project is a good return on investment.

Portal Projects
04:15

1. Download the Portal Project templates.

2. Read the Portal Project case study for more insights.

3. Use the first template to plot where you have products or services that could act as a portal project.

4. Use the second template to calculate the average life-time value of your target customer.

5. Assess whether the cost of your proposed Portal Project is a good return on marketing investment. 

Top Tip! Do get hold of Ford Harding's book, Cross-Selling Success.  This is the book I have recommended the most to my networking contacts.

Have a Go!
00:25
+ Perfect Public Speaking
3 lectures 06:11

The traditional introduction to a presentation is to explain who you are, what you do and then why your audience should listen to you. As a result you rapidly lose interest, simply because it is not tapping into what is in it for them, the audience. On the other-hand, if you tap into their wants immediately you can keep their interest throughout the presentation. Qualifying your credibility can take place throughout the talk or speech itself.

First watch the JOLT Pitching video then 'Have a Go' where you can download the templates and other resources ...

Preview 00:28

By the end of this section you will be able to:

  • Determine 3 elements you would like to get across in your perfect pitch.

  • Consider the interest factor of your audience.

  • Create and hone a perfect pitch or presentation.

JOLT Pitching
05:18

1. Download the JOLT Pitching templates.

2. Use the third template as an idea generator to identify a series of JOLTS that will be relevant to your audience and suitable for your business offer.  Highly recommend you discuss with your trusted advisor and team members if you have them.

3. Use the second template to craft a talk with a powerful opening, three JOLTS and a close that has a powerful call to action.

4. Read through the additional resource on Perfect Public Speaking.

Top Tip! Do check out your local Toastmaster's club.  It's a great place to practice your public speaking and get great feedback in a safe place.

Have a Go!
00:25
+ The Networking Scorecard
3 lectures 04:53

Sadly networking is never free, there is always the opportunity cost of being elsewhere or even getting some ‘real’ work done. A bit of planning doesn’t go a miss. In the next video we explore Cecile Demailly’s model of 'social' networking and then view the networking scorecard. To build an effective networking programme, we first need to plot the landscape.

First watch the Networking Scorecard video then 'Have a Go' where you can download the templates and other resources ...

Preview 00:10

By the end of this section you will be able to:

  • Plot the networking opportunities open to you.

  • Consider your plan versus the outcome arising from your networking activities.

  • Calculate the return on your networking investment.

The Networking Scorecard
04:18

1. Download the Networking Scorecard templates

2. Use the first template to plot the networking opportunities that are relevant to your business from an external and internal perspective. 

3. Use the second template to adopt the networking scorecard to plan what you’d like to get from going to a networking event, what you actually achieved and how you intend to follow through to build an ongoing relationship

4. Review periodically, to ensure you are getting a good return on the time and resources you are spending.

Top Tip! Check out Dr Ivan Risner's Scorecard App.  It's an easy way to keep on top of your networking activities.

Have a Go!
00:25