Name: Strategic Marketing for Photographers
Rating: 4.2 (42 reviews)

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Created byMike Rose

Last updated 5/2015

English

What you'll learn

Determine where your business fits in your market
Learn how your customer thinks, why they make the decisions they do, and what makes them buy
Determine what questions you need to ask your customers so they'll want to buy from you.
Turn a failure into a success
Build a successful marketing campaign

Course content

11 sections • 31 lectures • 2h 34m total length

Introduction1:13
This is the welcome and introduction to Strategic Marketing for Photographers. I give a basic description on what to expect in this course.
Marketing - Old vs. New2:05
In this video, I explain the two different types of marketing: the old ways, and the new ways. I discuss the difference between the two and help you understand how to determine the purpose behind your marketing.
Marketing Definitions2:42
In this video, I cover all the definitions to basic marketing terms as I use them throughout this course. This will give you an understanding of the concepts as they appear.
Marketing Mindset Part 16:14
Marketing Mindsets is split across two different videos. In the first video, we will examine your current marketing approach (if you have one) and any current beliefs that may be holding you back. We will also identify whether you have a marketing system in place for your business.
Marketing Mindset Part 28:47
In the second part of Marketing Mindsets, we will find out what the number 1 reason for business failure and how to prevent it. We will also look at the reasons that most people fail to implement a marketing strategy and how you can keep it from happening to you.

Authenticity4:44
What is Authenticity? Why do you need it? How do you develop it? This video will show you.
Authority3:23
If you want to be successful in your field, you have to have authority; but authority isn't what most people think it is. I'll tell you what it is in this video and explain how you can be an authority in your field.
Confidence3:24
Confidence is the most important factor when it comes to convincing anyone to hire you. But most photographers lack confidence when they are starting out. And there are many reasons why. I list these reasons and how to overcome them in order to build confidence in yourself and your work.

Human Psychology6:27
Human psychology is one of the most important things to understand when it comes to marketing. Although we are all different, we all still need the same basic things. I discuss how your customer's psychology influences their buying decisions.
Human Psychology Part 2 - Your Customer4:44
In this video, I discuss what your customer really wants and how to find out what that is.
Human Psychology Part 3 - Prospects4:43
This video shows you how to define and identify your prospects.

Your Business3:04
Your business has it's very own personality. In this video, you'll understand how to figure out what that personality is and how it contributes to the specific category your photography business is in.
Your Category7:15
In this video, I expand on the concept of the business category and teach you all the things that go into creating a category that separates and differentiates your business from all your competitors.

Products and Services7:26
This video covers how to go about creating your products and services so you can tailor it to your specific customers.
Pricing3:46
In this video, I discuss how to distinguish price from value and how to set your pricing based on perceived value. I also show you how to construct your pricing and your packages so that you can actually make a profit if you aren't already doing so.
High Prices8:23
This video explores what you need to think about if and when you decide to charge high prices for your photography and how to acclimate your customers to your new, higher pricing.

Marketing3:48
What exactly is marketing? I explain in this video, that it's not just a set of activities. But what is it? You'll learn in this video.
Getting to know your customers4:27
If you want to be able to reach your prospective customers and really engage with them, you need to get to know them. In this video, you'll understand how to do just that.
Lead Generation2:38
Lead generation is about creating interest in your products and services. In this video, I introduce you to the concept of lead generation and it's many different methods.
Direct Reponse3:50
I discuss direct response advertising and why it is one of the best method to generate new leads for your business.
Offline3:57
I discuss the many types of offline marketing.
Online10:26
I discuss the many types of online marketing.

Strategies and Tactics4:49
When you start to build a marketing campaign, you need to take specific steps to create that marketing campaign. You have to determine your marketing strategy and develop your tactics. I discuss the difference between strategies and tactics and how they move you towards realizing your desired marketing outcome.
Message and Campaign10:33
The message is the most important part of your marketing campaign: it's what you want to tell your prospects. But you can't tell them just anything. Learn what you must include when crafting your marketing message to create interest in your product.

The Sell5:32
In this video, I discuss how the sales process fits into your marketing plan. I also touch upon human psychology as it relates to your sales process.
Lifetime Customer Value4:08
Lifetime Customer Value is how much a customer is worth to you during the lifetime of your relationship with that customer. I show you how it's smarter, easier, and less expensive to retain a customer than it is to get a new one.
Customer Motivation5:10
There are several reasons that customers become motivated to buy from you. I'll discuss these motivations so that you can use them to your advantage.

Requirements

Students will need to be familiar with the basics of social media
Students will need the desire to improve and grow their business with their marketing
Students will need the willingness to redefine what they consider marketing

Description

Thank you for your interest in Strategic Marketing for Photographers

Strategic Marketing for Photographers is a course that gives you all the information that you need to set up a foundation for marketing your photography business.

This course isn't just a few specific marketing tactics that will get you a few clients really quickly.

It goes beyond the typical “Do this and you'll get this" type of advice.

What this program covers goes much deeper than the traditional marketing programs offered out there.

It teaches you how to THINK about marketing so that you can make quality decisions and develop quality ideas that you can implement in your marketing plan.

Now this course isn't for everyone.

If you're content being a 'shoot-and-burn' photographer and you want to give away all the rights to your photos at a low cost while trying to please people who don't care about your craft, then this program isn't for you.

If you're content with your current marketing plan and it's working well for you, then this program isn't for you.

If you don't have an open mind and are just looking for someone to validate what you're already doing, this program isn't for you.

You have to be willing to try what this program offers and apply it.

Once you do this, you'll realize that it doesn't require a bunch of complicated work; it doesn't require a tremendous amount of skill.

All it takes is simply understanding and applying the principles.

This course is perfect for anyone just now building their photography business and doesn't know very much about marketing.

This course is great for established, yet struggling photographers needing to get more business or better quality business.

Consider this:

What if you could get the clients that you want?

They want to pay you what you're worth;

What if you didn't need to chase after new customers because they come to you effortlessly?

Wouldn't you want that?

Of course you do!

This course gives you just over 2.5 hours of condensed content over 29 lectures. You also get 2 ebooks to help you get started on planning your marketing.

What are you waiting for?

Go ahead and enroll now!

Who this course is for:

Photographers at all levels stuck in their marketing efforts
Photographers seeking to upgrade to a more lucrative clientele
Photographers who don't know anything at all about marketing

What you'll learn

Explore related topics

Course content

What is Marketing?5 lectures • 21min

Authenticity, Authority, Confidence3 lectures • 12min

Customer Psychology3 lectures • 16min

Your Business2 lectures • 10min

Your Products and Services3 lectures • 20min

Marketing6 lectures • 29min

Building a Campaign2 lectures • 15min

Sales3 lectures • 15min

Branding1 lecture • 6min

Continuity1 lecture • 10min

Requirements

Description

Who this course is for: