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Keep shoppingMastering Marketing Strategy Fundamentals
1,891 students
Mastering Marketing Strategy Fundamentals
Unlock the secrets of 'Strategic Spectrum' to elevate brands and businesses to new heights.
Created byDr. Inna Armstrong
Last updated 10/2023
English
What you'll learn
- Learn about fundamentals of Marketing Strategy
- Create solid marketing strategy
- Learn creative approaches to stand out from the competition, optimize processes and attract new customers
- Discover the top sales and marketing tips & techniques to grow your start-up or SME
- ...and much more!
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Course content
8 sections • 9 lectures • 1h 59m total length
Requirements
- Open to new ideas and concepts
- Willingnes to take action
- Be ready to invest time and thinking, using provided templates , to build your own tailored plan
Description
Are you a marketing specialist, entrepreneur or a small business owner struggling to attract more clients? This course is designed based on the practical experience of launching and scaling two businesses on the global market as well as mentoring work of 300+ entrepreneurs, start-ups and small business owners worldwide who applied those strategies and increased sales up to 34%.
Dr. Inna Armstrong is a senior professional with international experience, an innovator, a global speaker, a business coach for various start-ups & SMEs, and a Co-Founder & Board member of an EdTech company. Inna empowers companies’ strategic growth and innovation through effective collaboration, digital sales & marketing strategies as well as core principles of the ISO 9001 quality management system.
What should you expect from this course?
This course covers marketing fundamentals, providing tips & techniques to grow your start-up or SME's.
The course overview includes:
How to perform business assessment
How to define your Customer Profile
How to create an effective Story Brand
How to perform Competitor analysis
How create strong Value Proposition
How to outline an effective Sales Process & Sales Funnel
As a result, you'll use creative approaches to stand out from your competition, create global brand awareness, optimize processes and attract new customers faster.
So, what are you waiting for? Get your access today, and begin the journey of transforming your business!
Who this course is for:
- Aspiring entrepreneurs planning to start or scale their start-up
- Small Business Owners ready to take their business to the next level
- Solopreneurs who are overwhelmed with “doing it all”
- Marketing and brand managers
- Students who want to learn how to set up a successful business venture