
Advance your strategy with five additional steps: competitor analysis, features versus benefits, conversion-focused website structure, strategic planning, and channel selection for outbound and inbound marketing to boost your business growth.
Evaluate your business position and growth potential using essential questions on gaps, challenges, and future goals. Learn to map marketing channels and sales cycles for scalable strategy.
Learn to analyze competitors to sharpen your positioning and value proposition. Use features, pricing, customer service, and marketing practices to differentiate and scale your business.
Transform features into customer benefits by highlighting the value and pain relief your product provides, from multilingual solutions to lifestyle improvements, to boost messaging and conversion.
Design a converting website by guiding the customer through a brand story, empathy, and authority, using direct and transitional calls to action, credibility, and a clear step-by-step journey.
Explore a six-part strategic planning framework built on the plan-do-check-act cycle, embracing lean startup MVPs and metrics to optimize why, who, what, how, where, and the sales funnel.
Explore outbound and inbound marketing channels, create value-driven content, and plan, measure, and optimize strategies to build brand awareness, backlinks, and attract customers.
Identify your competitive advantages and project them through strategic planning, a clear website structure, and marketing channels so your audience understands what you excel at.
Are you looking to attract more clients? This course is a continuation of the Mastering Marketing Strategy Fundamentals course. It is designed extend your knowledge on the topic of creating an effective and sustainable marketing strategy. The course content is based on the practical experience of launching and scaling two businesses on the global market. Furthermore, suggested strategies are tested in the mentoring work of 300+ entrepreneurs, start-ups and small business owners worldwide who applied those concepts and increased sales up to 34%. It is your roadmap to a successful digital sales & marketing strategy.
Dr. Inna Armstrong is a senior professional with international experience, an innovator, a global speaker, a business coach for various start-ups & SMEs, and a Co-Founder & Board member of an EdTech company. Inna empowers companies’ strategic growth and innovation through effective collaboration, digital sales & marketing strategies as well as core principles of the ISO 9001 quality management system.
What should you expect from this course?
This course covers sales and marketing fundamentals, providing practical tips to speed up your business growth.
The course overview includes:
Competitor analysis
Features vs Benefits
Website structure
Strategic planning
Marketing channels
Are you ready to learn? Get your access today, and begin the journey of transforming your business or upscaling your competence!