Strategic management
4.0 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
94 students enrolled

Strategic management

How to be strategic? How to build a strategy? Learn the tools for successful analysis, implementation and follow-up.
4.0 (25 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
94 students enrolled
Created by Jouni Ruotanen
Last updated 7/2020
Current price: $23.99 Original price: $39.99 Discount: 40% off
1 hour left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 10 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Strategic management essentials
  • Situation analysis
  • Strategy formulation
  • Strategy implementation
  • Strategy evaluation
  • Strategic management tools
  • What else is important in strategic management
  • Interest for becoming strategic manager
  • Open mind for future changes
  • Templates need office programs

Strategic management is essential for all organizations. Without anchoring all tasks and requirements part of the strategy organizations will fail and miss the necessary actions for their future. This course teaches you essentials of business strategy and tools needed for the analysis.

Successful strategic management needs ability for collaboration, commercial acumen/budget, critical and lateral thinking, execution skills, listening and communication skills, planning and organizing and understanding big picture. After completing this course you are able to see causal effects for your actions. You have also new tools in your back bag to start your strategic journey.

In this course you will learn these and many other Strategic Management Tools

  • PEST analysis for understanding political, economical, socio-cultural and technological parts of your strategic position like environmental analysis to enter new market

  • SWOT analysis to make first hand analysis of strengths, weaknesses, opportunities and threats

  • 7S model for making complete big picture of enterprise soft and hard skills and assets

  • Porter's five forces to analyze market situation

  • Growth-share matrix to make decisions for product portfolio

  • Linear responsibility chart for seeing power and abilities of people or groups can have in strategic success

  • Blue ocean strategy to compare bulk and premium products

  • Balanced scorecard to make analysis from financial, internal, customer or external and learning and growth aspects

  • Total quality management for adapting all processes and actions according to customer benefit

All tools are explained clearly with links to practical lectures. At the end of the course you'll get a conclusion when and why you should use these tools for successful strategic management.

Latest updates in this course includes real-life examples and cases for tools and techniques you learn during the course. Together with research about trends and arising technologies from leading consulting companies like Accenture and PriceWaterhouseCoopers this course directs you to next level in your career.

This course shows you both trending and historical studies how strategic requirements evolve and how you can build your strategy based on the environment. You need to understand in today's world how changes around your organization have an impact to the future. By making changes in the right time, you can tackle them and be the next generation manager or director.

At the end of the course you will have complete big picture to start successful strategic management! Open the new page in your skill set today, enroll to course!

Who this course is for:
  • Future leaders
  • Team supervisors
  • Managers of all levels
  • Strategy analysts
Course content
Expand all 41 lectures 02:38:49
+ Introduction
3 lectures 03:42

Short what to learn in this course with content!

Preview 00:57

This is a small introduction what you will learn in this course. You can also download course materials in attachments.


Download ebook Build a strategy through trends and use it to improve learning

Preview 00:52
+ Strategic Management Essentials
6 lectures 33:47

Short introduction to section: Strategic Management Essentials

Preview 00:44

What's important in this section: Strategic management essentials.

Introduction to Strategic Management Essentials

Important things and terminology for you to take this course.

Basics and terminology

Top things to learn about strategic thinking.

Skills needed in strategic thinking

PriceWaterhouseCoopers Annual Global CEO Survey gives insights to plan future, formulate strategies or challenge them

Check also next lesson for report from survey 2019.

What to expect in the future

Future is going to change, you need to learn strategic management for this reason.

PWC 22nd Annual Global CEO Survey 2019
+ Situation Analysis
7 lectures 20:53

Short introduction to section: Situation Analysis

Preview 01:17

What's important in this section: Situation Analysis.

Introduction to Situation Analysis

In strategy wise what kind of challenges global companies have.

Global company challenges

When your company is growing, there are things you need to learn about strategy.

Growing company strategy challenges

Learn how to use PEST Analysis.

Tools: PEST Analysis

Learn how to use SWOT Analysis.

Tools: SWOT Analysis

Example of how to use SWOT analysis.

Case: New product or product line
+ Strategy Formulation
9 lectures 49:04

Short introduction to section: Strategy Formulation

Preview 01:32

What's important in this section: Strategy Formulation.

Introduction to Strategy Formulation

Accenture publishes every year a research about Technology changes. I will go through as an example from year 2020.

Check also next lexture for Accenture Technology Vision 2019.

Technology changes

Accenture publishes every year a research about Technology changes. I will go through as an example.

Technology changes: Accenture Technology Vision 2019

I will give your examples what kind of SME challenges need strategy.

Small and medium enterprise challenges

Learn how to use Porter' Five Forces in strategic management.

Tools: Porter's Five Forces

Learn how to use 7S Model in strategic management.

Tools: 7S Model

What is Growth-share matrix and how to use it

Tools: Growth-Share Matrix

Adapt Growth-share matrix based on future affection + functions or cash flow + needed time for decision

Case: Classify decisions
+ Strategy Implementation
6 lectures 18:19

Short introduction to section: Strategy Implementation

Preview 00:59

What's important in this section: Strategy Implementation.

Introduction to Strategy Implementation

How to take a look in business requirements and adapt them to strategy.

Anchoring into business requirements

How to notice trend and take ideas and help for strategic management.

Trends impacting into implementation

Learn how to use Linear Responsibility Chart.

Tools: Linear Responsibility Chart

Learn how to use Blue Ocean Strategy.

Tools: Blue Ocean Strategy
+ Strategy Evaluation
7 lectures 19:32

Short introduction to section: Strategy Evaluation

Preview 01:11

What's important in this section: Strategy Evaluation.

Introduction to Strategy Evaluation

How can you can measure your strategy and report to enterprise board of directors.

Measuring strategy

What else you need to know about strategy and management.

Other information for strategy

Learn how to use Balanced Scorecard.

Tools: Balanced Scorecard

Learn how to use Total Quality Management.

Tools: Total Quality Management

An example how to use total quality management for improvement

Case: Benefits for using Total Quality Management
+ Conclusion
3 lectures 13:32

A short conclusion what you have learned in this course.


My name is Jouni and I'm your instructor for the course. You will find in this video my experiences and job history.

Preview 04:00

This lecture contains information about extras.

Bonus lecture