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Business Business Strategy

Strategic management

How to be strategic? How to build a strategy? Learn the tools for successful analysis, implementation and follow-up.
Rating: 3.7 out of 53.7 (34 ratings)
135 students
Created by Jouni Ruotanen
Last updated 2/2021
English
English
30-Day Money-Back Guarantee

What you'll learn

  • Strategic management essentials
  • Situation analysis
  • Strategy formulation
  • Strategy implementation
  • Strategy evaluation
  • Strategic management tools
  • What else is important in strategic management

Requirements

  • Interest for becoming strategic manager
  • Open mind for future changes
  • Templates need office programs

Description

Strategic management is essential for all organizations. Without anchoring all tasks and requirements part of the strategy organizations will fail and miss the necessary actions for their future. This course teaches you essentials of business strategy and tools needed for the analysis.


Successful strategic management needs ability for collaboration, commercial acumen/budget, critical and lateral thinking, execution skills, listening and communication skills, planning and organizing and understanding big picture. After completing this course you are able to see causal effects for your actions. You have also new tools in your back bag to start your strategic journey.


In this course you will learn these and many other Strategic Management Tools

  • PEST analysis for understanding political, economical, socio-cultural and technological parts of your strategic position like environmental analysis to enter new market

  • SWOT analysis to make first hand analysis of strengths, weaknesses, opportunities and threats

  • 7S model for making complete big picture of enterprise soft and hard skills and assets

  • Porter's five forces to analyze market situation

  • Growth-share matrix to make decisions for product portfolio

  • Linear responsibility chart for seeing power and abilities of people or groups can have in strategic success

  • Blue ocean strategy to compare bulk and premium products

  • Balanced scorecard to make analysis from financial, internal, customer or external and learning and growth aspects

  • Total quality management for adapting all processes and actions according to customer benefit


All tools are explained clearly with links to practical lectures. At the end of the course you'll get a conclusion when and why you should use these tools for successful strategic management.


Latest updates in this course includes real-life examples and cases for tools and techniques you learn during the course. Together with research about trends and arising technologies from leading consulting companies like Accenture and PriceWaterhouseCoopers this course directs you to next level in your career.


This course shows you both trending and historical studies how strategic requirements evolve and how you can build your strategy based on the environment. You need to understand in today's world how changes around your organization have an impact to the future. By making changes in the right time, you can tackle them and be the next generation manager or director.


At the end of the course you will have complete big picture to start successful strategic management! Open the new page in your skill set today, enroll to course!


Who this course is for:

  • Future leaders
  • Team supervisors
  • Managers of all levels
  • Strategy analysts

Course content

7 sections • 48 lectures • 2h 52m total length

  • Preview00:57
  • Introduction
    01:53
  • Preview00:52

  • Preview00:44
  • Introduction to Strategic Management Essentials
    01:22
  • Basics and terminology
    07:16
  • Skills needed in strategic thinking
    04:31
  • What to expect in the future
    14:36
  • PWC 22nd Annual Global CEO Survey 2019
    05:18

  • Preview01:17
  • Introduction to Situation Analysis
    01:39
  • Global company challenges
    04:40
  • Growing company strategy challenges
    02:21
  • Tools: PEST Analysis
    04:03
  • Case: New market entry
    03:19
  • Tools: SWOT Analysis
    03:24
  • Case: New product or product line
    03:29

  • Preview01:32
  • Introduction to Strategy Formulation
    01:59
  • Technology changes
    14:59
  • Technology changes: Accenture Technology Vision 2019
    06:09
  • Small and medium enterprise challenges
    04:03
  • Tools: Porter's Five Forces
    05:32
  • Case: Old giant need to react new entrant
    01:33
  • Case: A new product will subsidize old offering
    01:31
  • Tools: 7S Model
    02:58
  • Case: 7S Model in action
    02:28
  • Tools: Growth-Share Matrix
    04:32
  • Case: Classify decisions
    07:20

  • Preview00:59
  • Introduction to Strategy Implementation
    01:50
  • Anchoring into business requirements
    03:29
  • Trends impacting into implementation
    05:20
  • Tools: Linear Responsibility Chart
    01:41
  • Case: Linking people and their decision making power
    01:28
  • Tools: Blue Ocean Strategy
    05:00
  • Case: How to differentiate offering
    01:32

  • Preview01:11
  • Introduction to Strategy Evaluation
    02:16
  • Measuring strategy
    02:32
  • Other information for strategy
    02:31
  • Tools: Balanced Scorecard
    04:51
  • Case: Balanced Scorecard in action
    02:07
  • Tools: Total Quality Management
    04:52
  • Case: Benefits for using Total Quality Management
    01:19

  • Conclusion
    04:18
  • Preview04:00
  • Bonus lecture
    05:14

Instructor

Jouni Ruotanen
Strategic Project Management and Business Process Specialist
Jouni Ruotanen
  • 3.6 Instructor Rating
  • 631 Reviews
  • 46,589 Students
  • 24 Courses

I'm experienced project manager with multi-cultural experience longest in Europe and Asia Pacific. From experience of multi-national co-operation around the globe I have worked with people from different backgrounds and countries.


My key competences are successful decision making, structures and acceptance procedures, communication, training and change management. I do business process re-engineering, enhance existing processes and workflows to make systems or projects run better. My success comes from creating great experiences and team culture.


I have been in charge of large systems, product architecture and management. It includes system road maps and strategic programs or projects. You must be able to organize project portfolio to get best out of the budget or time you have been given.


I'm passionate about learning and finding new ways to do things. That's why I'm keen to keep up to date and run large or mid-size projects and programs.

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