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Strategic management

Name: Strategic management
Rating: 4.2 (328 reviews)

How to be strategic? How to build a strategy? Learn the tools for successful analysis, implementation and follow-up.

Created byJouni Ruotanen

Last updated 6/2025

English

What you'll learn

Strategic management essentials
Situation analysis
Strategy formulation
Strategy implementation
Strategy evaluation
Strategic management tools
What else is important in strategic management

Course content

10 sections • 75 lectures • 3h 52m total length

What you'll learn in this course0:57
Short what to learn in this course with content!
Motivation0:48
Strategic management is part of today's working life
Introduction1:53
This is a small introduction what you will learn in this course. You can also download course materials in attachments.
Download course ebook!0:52
Download ebook Build a strategy through trends and use it to improve learning

What you'll learn about Strategic Management Essentials0:44
Short introduction to section: Strategic Management Essentials
Introduction to Strategic Management Essentials1:22
What's important in this section: Strategic management essentials.
Basics and terminology7:16
Important things and terminology for you to take this course.
Skills needed in strategic thinking4:31
Top things to learn about strategic thinking.
Learn from 2020 challenges6:07
Deloitte's study for CEOs asked them to describe year 2021 and the answers were most commonly hope or hopeful, 2020 was challenging

What you'll learn about Situation Analysis1:17
Short introduction to section: Situation Analysis
Introduction to Situation Analysis1:39
What's important in this section: Situation Analysis.
Global company challenges4:40
In strategy wise what kind of challenges global companies have.
Growing company strategy challenges2:21
When your company is growing, there are things you need to learn about strategy.
Tools: PEST Analysis4:03
Learn how to use PEST Analysis.
Practice: PEST analysis0:44
You will learn how to analyze political, economic, social and technological aspects of strategic decision
Case: New market entry3:19
An example how to use PEST Analysis fore new market entry
Tools: SWOT Analysis3:24
Learn how to use SWOT Analysis.
Practice: SWOT analysis0:42
This is your task for making your first SWOT analysis, next lecture will give you an answer how to solve it
Case: New product or product line3:29
Example of how to use SWOT analysis.

What you'll learn about Strategy Formulation1:32
Short introduction to section: Strategy Formulation
Introduction to Strategy Formulation1:59
What's important in this section: Strategy Formulation.
No technologies without business understanding0:54
Business and technology walk together
Technology changes: Accenture Technology Vision 202014:59
Accenture publishes every year a research about Technology changes. I will go through as an example from year 2020.

Check also next lecture for Accenture Technology Vision 2019.
Small and medium enterprise challenges4:03
I will give your examples what kind of SME challenges need strategy.
Tools: Porter's Five Forces5:32
Learn how to use Porter' Five Forces in strategic management.
Case: Old giant need to react new entrant1:33
Case how Old giants usually have problems with new entrants who change the status quo
Case: A new product will subsidize old offering1:31
Case how a new product will subsidize existing product and change the status quo
Tools: 7S Model2:58
Learn how to use 7S Model in strategic management.
Case: 7S Model in action2:28
Case example how to use 7S model
Tools: Growth-Share Matrix4:32
What is Growth-share matrix and how to use it
Practice: Growth-share matrix0:46
You will in this practice a technique for classifying decisions
Case: Classify decisions7:20
Adapt Growth-share matrix based on future affection + functions or cash flow + needed time for decision

What you'll learn about Strategy Implementation0:59
Short introduction to section: Strategy Implementation
Introduction to Strategy Implementation1:50
What's important in this section: Strategy Implementation.
Anchoring into business requirements3:29
How to take a look in business requirements and adapt them to strategy.
Trends impacting into implementation5:20
How to notice trend and take ideas and help for strategic management.
Strategic communication: Linkages0:58
Understand links and people
Tools: Linear Responsibility Chart1:41
Learn how to use Linear Responsibility Chart.
Practice: Linear responsibility chart0:35
You will practice how to make links between people and groups
Case: Linking people and their decision making power1:28
An example how to use linear responsibility chart
Tools: Blue Ocean Strategy5:00
Learn how to use Blue Ocean Strategy.
Case: How to differentiate offering1:32
Case how to use blue ocean strategy to differentiate offering

What you'll learn about Strategy Evaluation1:11
Short introduction to section: Strategy Evaluation
Introduction to Strategy Evaluation2:16
What's important in this section: Strategy Evaluation.
Measuring strategy2:32
How can you can measure your strategy and report to enterprise board of directors.
Other information for strategy2:31
What else you need to know about strategy and management.
Tools: Balanced Scorecard4:51
Learn how to use Balanced Scorecard.
Practice: Balanced scorecard0:42
You will learn in this case how you can build reporting based on balanced scorecard
Case: Balanced Scorecard in action2:07
An example how to use balanced scorecard for customer survey
Tools: Total Quality Management4:52
Learn how to use Total Quality Management.
Practice: Total Quality Management0:37
This is your task for making your first practice in Total Quality Management, next lecture will give you an answer how to solve it
Case: Benefits for using Total Quality Management1:19
An example how to use total quality management for improvement

What you learn about program management0:42
Program management and project management aren't same
Introduction to program and project differences1:47
Why programs aren't project
Projects vs. programs3:40
Key differences for projects and programs
Program management orientation3:00
How to be more program oriented
Innovation programs2:49
Essential to know about innovation programs
Technology programs2:52
Essentials in technology programs
Program goals and target2:08
What you can setup as a program goal and target instead of project goals and targets
Program planning2:34
Important to know about program planning
Time in programs3:10
How you must think about schedule and time in programs
Teams in programs2:34
How project and program teams are different
Outcomes in programs3:10
Outcomes aren't same in programs or projects

PWC 23rd Annual Global CEO Survey 202014:36
PriceWaterhouseCoopers Annual Global CEO Survey gives insights to plan future, formulate strategies or challenge them

Check also next lesson for report from survey 2019.
PWC 22nd Annual Global CEO Survey 20195:18
Future is going to change, you need to learn strategic management for this reason.
Technology changes: Accenture Technology Vision 20196:09
Accenture publishes every year a research about Technology changes. I will go through as an example.

Requirements

Interest for becoming strategic manager
Open mind for future changes
Templates need office programs

Description

Keep up your strategic skills with this course! It has been recently updated with case practice you can take and find solutions for your strategic challenges. Both by learning theories, skills and examples you're more ready for the future.

Strategic management is essential for all organizations. Without anchoring all tasks and requirements part of the strategy organizations will fail and miss the necessary actions for their future. This course teaches you essentials of business strategy and tools needed for the analysis.

Successful strategic management needs ability for collaboration, commercial acumen/budget, critical and lateral thinking, execution skills, listening and communication skills, planning and organizing and understanding big picture. After completing this course you are able to see causal effects for your actions. You have also new tools in your back bag to start your strategic journey.

In this course you will learn these and many other Strategic Management Tools

PEST analysis for understanding political, economical, socio-cultural and technological parts of your strategic position like environmental analysis to enter new market
SWOT analysis to make first hand analysis of strengths, weaknesses, opportunities and threats
7S model for making complete big picture of enterprise soft and hard skills and assets
Porter's five forces to analyze market situation
Growth-share matrix to make decisions for product portfolio
Linear responsibility chart for seeing power and abilities of people or groups can have in strategic success
Blue ocean strategy to compare bulk and premium products
Balanced scorecard to make analysis from financial, internal, customer or external and learning and growth aspects
Total quality management for adapting all processes and actions according to customer benefit

All tools are explained clearly with links to practical lectures. At the end of the course you'll get a conclusion when and why you should use these tools for successful strategic management.

Latest updates in this course includes real-life examples and cases for tools and techniques you learn during the course. Together with research about trends and arising technologies from leading consulting companies like Accenture and PriceWaterhouseCoopers this course directs you to next level in your career.

This course shows you both trending and historical studies how strategic requirements evolve and how you can build your strategy based on the environment. You need to understand in today's world how changes around your organization have an impact to the future. By making changes in the right time, you can tackle them and be the next generation manager or director.

At the end of the course you will have complete big picture to start successful strategic management! Open the new page in your skill set today, enroll to course!

Who this course is for:

Future leaders
Team supervisors
Managers of all levels
Strategy analysts

Strategic management

What you'll learn

Explore related topics

Course content

Introduction4 lectures • 5min