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Strategic Management using progressive SWOT analysis
Rating: 4.7 out of 5(9 ratings)
47 students

Strategic Management using progressive SWOT analysis

SWOT analysis course and strategic analysis tools
Created byPatience Maganzo
Last updated 12/2021
English

What you'll learn

  • Strategise and plan for the future of your company
  • Effectively analyse current company internal and external environment
  • Develop business goals and objectives, implement and evaluate progress made
  • Brainstorm on possible solutions at any stage of business strategic management

Course content

4 sections • 17 lectures • 57m total length

  • Introduction1:38

    Explore business analysis and strategic management as a continuous process to create a master plan, using SWOT analysis of internal and external environments to build competitive advantage and profitability.

  • Business analysis1:58

    Explore the benefits of swot analysis for your business to boost profitability, competitive positioning, and growth by leveraging strengths, addressing weaknesses, and informing crisis management.

  • What is SWOT analysis3:27

    Explore swot analysis as an internal and external framework that identifies strengths, weaknesses, opportunities, and threats to guide strategic planning and competitive positioning.

  • Strengths1:24
  • Weaknesses1:35
  • Opportunities1:12

    Spot external opportunities by scanning the environment for changes such as technology developments, government policies, pandemics, or disasters, and quickly exploit openings to boost profitability.

  • Threats1:17

    Identify external threats—government policies, inflation, natural disasters, changing market needs, and competitor campaigns—to stay profitable and guide a comprehensive SWOT analysis.

  • How to conduct a SWOT analysis4:25

    Learn to conduct a swot analysis by evaluating strengths, weaknesses, opportunities, and threats with a four-quadrant visual, team input, and strategic actions to maximize profitability.

  • TOWS analysis2:13

    Explore the TOWS analysis as a variant of SWOT, linking external opportunities and threats with internal strengths and weaknesses to identify strategic options and defensive moves.

Requirements

  • No business knowledge needed. You will learn everything you need to know in this course.

Description

This SWOT analysis course will take you through the brainstorming and planning stage of business management. It will help you understand where you are as a business; develop functional goals and objectives; and it will guide you through the evaluation of the overall business and it's operational environment.

The course interprets the SWOT analysis tools with other business strategic planning and management tools in order to give you a comprehensive point of view of your business and therefore make well calculated decisions going forward.

This course encompasses of the SWOT analysis in detail and looks at the environmental scanning of your business as well as strategy formulation guidelines. It explains business management and strategic management using tools such as the:

SWOT analysis

TOWS matrix

Ansoff matrix

PESTEL environmental scan

BCG matrix

Porter's 5 forces

And the Mckingsley's 7 S framework.

This SWOT analysis course will guide you on how and when to take corrective action during the course of your business. Within the lessons, there are sample questions to help facilitate performing the SWOT analysis and other strategic management tools that have been included.

This course will equip you with information needed to effectively strategize and plan for the future of your company. It takes you through all the stages of business analysis and evaluation as well as implementation of the set goals and objectives. It will give you as the management or entrepreneur, a clear picture of strategic analysis and management and how to go about it.

Should you meet hurdles along the way as you run your start up or entrepreneurial vision, there is information in this strategic management course that will assist you to take the required corrective action.

Who this course is for:

  • Beginner

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