Strategic Management for Beginner
What you'll learn
- Student will understand the competitive landscape; the resource-based model; the I/O model; vision and mission; and strategic leaders
- Student will recognize The external and internal environment
- Student will recognize business Level strategy
- Student will recognize the competitive dynamics
Requirements
- Be able to arrange a strategy
Description
Strategic management is about determining the purpose and aims of an organisation, choosing the most appropriate course of action towards achieving those aims, and fulfilling the aims over a set period of time.
Chandler (1962) describes strategy as “the determination of basic long-term goals and objectives of an enterprise, and the adoption of course of action and the allocation of resources necessary to carry out those goals”
In this course Strategic Management for Beginner is material to learn about what are the strategy level of firm, and the implementation. It consisted of 5 module includes Strategic Management & Strategic Competitiveness, The External Environment, The Internal Organization, Business - Level Strategy, Competitive Rivalry and Competitive Dynamics. Each module will take 5-7 minutes with total time 30 minutes to finished all of them.
Strategic Management and Competitiveness : student will understand the competitive landscape; the resource-based model; the I/O model; vision and mission; and strategic leaders
The external environment : student will understand segments of the general environment; strategic groups; external environmental analysis; industry environment analysis; and competitor analysis
The Internal Organization : student will recognize The internal organization
Business - Level Strategy : student will understand types of business-level strategies; and the purpose of a business-level strategy
Competitive Rivalry and Competitive Dynamics : student will understand competitor analysis; competitive dynamics; and competitive rivalry
After the completion of all modules, it is expected that student able to explain, illustrate and apply the strategy management
Who this course is for:
- Student who want learn about strategic management
Instructor
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Bina Nusantara University (BINUS University) adalah universitas swasta terbaik di Indonesia. Visi dari BINUS University adalah "A World-class university, fostering and empowering the society in building and serving the nation". Misi dari BINUS University adalah "to build the nation and to contribute in global community development by providing world class education". BINUS University memiliki 7 fakultas dan lebih dari 40 program untuk tingkat Sarjana, Magister, dan Doctorate, 30000 mahasiswa, dan 9 kampus. Berdasarkan QS Stars ranking, BINUS University telah mencapai 5 dari 5 bintang dengan peringkat 7 di Indonesia (peringkat 1 untuk universitas swasta), peringkat 227 di Asia, dan top 1000 di dunia.
Bina Nusantara University (BINUS University) is the best private university in Indonesia. The vision of BINUS University is "A World-class university, fostering and empowering the society in building and serving the nation". The mission of BINUS University is "to build the nation and to contribute in global community development by providing world class education". BINUS University has 7 faculties and more than 40 programs for Undergraduate, Magister, and Doctorate level, 30000 students, and 9 campuses. Based on QS Stars ranking, BINUS University achieves 5 of 5 stars with ranking of number 7 in Indonesia (number 1 for private university), number 227 in Asia, and top 1000 in the world.