
Defines corporate level strategy as actions to gain competitive advantage by managing diverse businesses, detailing diversification levels from single or dominant to related constrained, related linked, and unrelated diversification.
Examine corporate level strategy and diversification motives, including value creating, value neutral, and value reducing diversification, and how economies of scope and market power shape firm value.
Explore how firms use international strategy to grow beyond domestic markets, gaining scale, learning, and location advantages, and choose entry modes such as exporting, licensing, alliances, and acquisitions.
Explore how international business and corporate level strategies shape entry modes, exporting, licensing, alliances, acquisitions, driven by factor production, demand conditions, and global integration with local responsiveness.
Define mergers and acquisitions and their motives: mergers as coequal integrations, acquisitions as 100 percent control, including hostile takeovers, to boost market power, overcome entry barriers, and expand capabilities.
Explore the challenges of merger and acquisition, including integration difficulties and cultural clashes. Examine evaluation gaps, synergy barriers, and restructuring options like downsizing and leveraged buyouts.
Strategy leadership blends anticipation, flexibility, and the ability to influence and empower others to drive strategic change and align formulation and implementation with a vision and mission toward above-average returns.
Explore strategic management and leadership by top-level managers who drive strategy through five actions: maintain strategic direction, manage the resource portfolio, sustain culture, emphasize ethical practice, and balance organizational control.
Explore corporate governance as two mechanisms that manage stakeholder relationships and steer strategy and performance, especially when ownership and management separate.
Explore how corporate governance and agency relations guide strategy management—from environmental analysis to formulation, implementation and evaluation—across corporate and business levels, including diversification and mergers and acquisitions.
Strategic management is about determining the purpose and aims of an organisation, choosing the most appropriate course of action towards achieving those aims, and fulfilling the aims over a set period of time.
Chandler (1962) describes strategy as “the determination of basic long-term goals and objectives of an enterprise, and the adoption of course of action and the allocation of resources necessary to carry out those goals”
In this course Strategic Management (Level, Form and Implementation is material to learn about what are the strategy level of firm, and the implementation. It consisted of 5 module includes the strategy level, forms of strategy, and implementation in corporate governance and leadership. Each module will take 5-7 minutes with total time 30 minutes to finished all of them.
Material that will be discussed in this course:
The level, and form of strategy : this section aimed to sharpen student understanding on the form of strategy, includes the corporate level strategy, merger and acquisition and international strategy. With the current global yet collaborative economic industry, knowledge on these strategies are imperative.
Strategy implementation : this section aimed to provide student understanding on the implementation of strategy particularly as top management team.
After the completion of all modules, it is expected that student able to explain, illustrate and apply the strategy level, form and implementation