This course on Strategic Management is designed for BBA and MBA students to master the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its long-term objectives. The course provides a thorough understanding of strategic management processes, frameworks, and tools essential for making informed strategic decisions in a competitive business environment.

Students will explore various aspects of strategic management including environmental scanning, industry analysis, resource-based views, competitive advantage, corporate strategy, business-level strategy, and strategic leadership. Emphasis is placed on the integration of knowledge from different business disciplines to create and sustain value.

Through case studies, real-world projects, and simulations, students will engage in critical thinking and problem-solving activities to apply strategic concepts to actual business scenarios. The course also covers contemporary issues such as globalization, innovation, corporate social responsibility, and ethical considerations in strategic decision-making.

By the end of the course, students will be equipped with the analytical skills and strategic mindset necessary to lead organizations effectively and drive long-term success.

Learning Outcomes:

1. Understand the core concepts and frameworks of strategic management.

2. Conduct comprehensive environmental and industry analyses.

3. Formulate competitive and corporate strategies that align with organizational goals.

4. Develop strategic plans that leverage organizational resources and capabilities.

5. Implement and monitor strategic initiatives effectively.

6. Analyze and respond to global, technological, and ethical challenges in strategic management.

7. Integrate cross-functional knowledge to address complex business issues.

Recommended Reading:

- "Strategic Management: Concepts and Cases" by Fred R. David and Forest R. David

- "Exploring Strategy" by Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, and Patrick Regnér

- "Competitive Strategy: Techniques for Analyzing Industries and Competitors" by Michael E. Porter

Course Schedule:

- Introduction to Strategic Management

-Strategic Intent

-Strategy Formulation

- Environmental Scanning and Industry Analysis

- Internal Analysis

-Business-Level Strategy

-Corporate-Level Strategy

-Strategic Implementation and Control

Join us to develop a strategic mindset and acquire the skills necessary to lead organizations towards sustainable success and competitive advantage in the ever-evolving business landscape.