Strategic Communication for Startups
What you'll learn
- Understanding the link between business goals and communication goals
- Step by step guidance how to create communication strategy document
- How to form a team, who to include and why
- Complete practical homeworks to bring knowledge into practice
- Get practical knowledge how to measure success
Requirements
- No special knowledge is needed. However, you should be somehow related to the startup life to make this information relevant for you.
Description
If you are a startup founder and have a need to build visibility, trust, and credibility for your startup, this course is for you. I am sharing practical information and knowledge from my experience.
The content covers the basics of PR and communications:
- what strategic communication means for startups;
- how to write a communication strategy;
- how to set goals for PR and communications and measure them;
With my 11+ experience in PR and communications, often decision-makers don't have the proper information and understanding of how businesses benefit from cohesive and effective strategic communication. Very often, founders have unrealistic expectations. The challenge is to understand the resources that are needed for implementing an effective communication strategy.
In this course, I try to show how communications work in a startup environment and will try to answer following questions:
why do business and communication lines have different target audiences?
what communication channels are the most effective for startups and why?
how to create a winning communication team
what are the measurement tools startups' communications team should use?
I am eager to support founders' teams in learning more about the importance of strategic communication and having relevant expectations.
I believe that with a proper foundation in strategic communication and taking small but important steps, your startup will be worldwide famous and will have credibility and trust.
Who this course is for:
- Startup founders
- Communications and PR managers working in startups
- Startup marketing and PR team members
- Everyone interested in PR and communications
Instructor
- 4.9 Instructor Rating
- 14 Reviews
- 1,005 Students
- 1 Course
I am Gvantsa Kikalishvili, a strategic communication enthusiast with a background in journalism.
I have 10+ years of experience with external and internal communications in several industries, at both strategic and operational levels.
I hold a master's degree in communications from Erasmus Rotterdam University and a master's degree in political and social science from Tbilisi State University.
I love meeting new people, telling stories, creating engaging content, and making sure the message is delivered.
Currently, I run the coolest mobility startup's communications with 10+ communication channels.