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Business Communications Communication Skills

Strategic Communication

How to make your message clear and reach your strategic objectives? Learn Strategic Communication!
Rating: 3.4 out of 53.4 (21 ratings)
2,167 students
Created by Jouni Ruotanen
Last updated 3/2021
English
English
30-Day Money-Back Guarantee

What you'll learn

  • Plan strategic communication
  • Select communication objectives
  • Strategic communication tools
  • Measure action results
  • Crystallize main messages
  • Follow strategic communication plan
  • Create actionable objectives
  • Find best ways to reach your audience

Requirements

  • Office tools for materials
  • Good space and mood for practicing
  • Interest to become better communicator

Description

This course will cover strategic communication process, planning, key parts of the planning and advice, tips for success.  It will have examples of real-life situations from successful actions and situations where strategic communication has failed.  You will learn how to make your message clear and how to meet communication objectives. Strategic communication significantly affects to success of all organizations.


This course covers five step process for successful strategic communication. In this process you have to recognize audience, decide goals and objectives, develop key messages and tactical plan and later how the success is evaluated and by which key performance indicators. First of all make objectives clear to all involved people. Decide what's the most important message to make your communication strategic. You will need a clear mission to start from the beginning.


To start your strategic communication from day one, you will need to learn tools

  1. Linear Responsibility Chart

  2. AIDA Approach

  3. SWOT Analysis and

  4. Balanced Scorecard.

These are first tools to learn and there will be also examples of usage including templates ready to use. Learn them clearly in this course and become successful strategic communicator.


Don't forget to evaluate your results. In this course you will learn how to setup KPIs that really make the difference. You will also gain understanding of setting a benchmark, enhance the evaluation process. Later you will understand why feedback is important to reach the target.


Enroll today and reach your strategic communication objectives!

Who this course is for:

  • Managers and directors who are often in front of audiences
  • Beginner communicators who need tools
  • Advanced communicators in a need for new ideas

Course content

5 sections • 27 lectures • 1h 25m total length

  • Preview01:39
  • Preview00:58
  • Preview00:52
  • Introduction
    02:33
  • Strategic Communication Examples
    06:00
  • Preview04:00

  • Preview01:31
  • Strategic Communication Plan
    02:47
  • Strategic Communication Objectives
    03:34
  • Strategic Communication Importance
    02:05
  • Strategic Communication Tips
    03:23
  • Strategic Communication Plan Template
    07:34

  • Preview03:12
  • Tools: Linear Responsibility Chart
    01:41
  • Case: Linking People and Their Decision Making Power
    01:28
  • Tools: AIDA Approach
    03:15
  • Case: Communicate bigger change
    03:23
  • Tools: SWOT Analysis
    03:24
  • Case: New product or product line
    03:29
  • Tools: Balanced Scorecard
    04:51

  • Preview02:01
  • Strategic Communication Key Performance Indicators
    03:02
  • Strategic Communication Advanced Evaluation
    04:47
  • Strategic Communication Feedback
    03:37
  • Case: One team issue and solution
    02:08

  • Strategic Communication Conclusion
    02:46
  • Bonus lecture
    05:14

Instructor

Jouni Ruotanen
Strategic Project Management and Business Process Specialist
Jouni Ruotanen
  • 3.6 Instructor Rating
  • 631 Reviews
  • 46,596 Students
  • 24 Courses

I'm experienced project manager with multi-cultural experience longest in Europe and Asia Pacific. From experience of multi-national co-operation around the globe I have worked with people from different backgrounds and countries.


My key competences are successful decision making, structures and acceptance procedures, communication, training and change management. I do business process re-engineering, enhance existing processes and workflows to make systems or projects run better. My success comes from creating great experiences and team culture.


I have been in charge of large systems, product architecture and management. It includes system road maps and strategic programs or projects. You must be able to organize project portfolio to get best out of the budget or time you have been given.


I'm passionate about learning and finding new ways to do things. That's why I'm keen to keep up to date and run large or mid-size projects and programs.

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