Strategic Communication
3.4 (14 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,151 students enrolled

Strategic Communication

How to make your message clear and reach your strategic objectives? Learn Strategic Communication!
3.4 (14 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,151 students enrolled
Created by Jouni Ruotanen
Last updated 6/2020
English
English
Current price: $23.99 Original price: $39.99 Discount: 40% off
2 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Plan strategic communication
  • Select communication objectives
  • Strategic communication tools
  • Measure action results
  • Crystallize main messages
  • Follow strategic communication plan
  • Create actionable objectives
  • Find best ways to reach your audience
Requirements
  • Office tools for materials
  • Good space and mood for practicing
  • Interest to become better communicator
Description

This course will cover strategic communication process, planning, key parts of the planning and advice, tips for success.  It will have examples of real-life situations from successful actions and situations where strategic communication has failed.  You will learn how to make your message clear and how to meet communication objectives. Strategic communication significantly affects to success of all organizations.


This course covers five step process for successful strategic communication. In this process you have to recognize audience, decide goals and objectives, develop key messages and tactical plan and later how the success is evaluated and by which key performance indicators. First of all make objectives clear to all involved people. Decide what's the most important message to make your communication strategic. You will need a clear mission to start from the beginning.


To start your strategic communication from day one, you will need to learn tools

  1. Linear Responsibility Chart

  2. AIDA Approach

  3. SWOT Analysis and

  4. Balanced Scorecard.

These are first tools to learn and there will be also examples of usage including templates ready to use. Learn them clearly in this course and become successful strategic communicator.


Don't forget to evaluate your results. In this course you will learn how to setup KPIs that really make the difference. You will also gain understanding of setting a benchmark, enhance the evaluation process. Later you will understand why feedback is important to reach the target.


Enroll today and reach your strategic communication objectives!

Who this course is for:
  • Managers and directors who are often in front of audiences
  • Beginner communicators who need tools
  • Advanced communicators in a need for new ideas
Course content
Expand all 22 lectures 01:13:48
+ Introduction
5 lectures 15:04

What you will learn in this course about strategic communication

Preview 01:39

Shortly what to expect from this course and structure

Preview 00:52

What's strategic communication in a nutshell

Introduction
02:33

Learn from these examples how to make your communication strategic

Strategic Communication Examples
06:00

Shortly about my experience and background

Preview 04:00
+ Strategic Communication Plan
6 lectures 20:54

What you will learn about strategic communication plan five steps

Preview 01:31

What is strategic communication plan and what you do in each step

Strategic Communication Plan
02:47

What kind of objectives strategic communication has and how you can set them up

Strategic Communication Objectives
03:34

Why strategic communication is important to learn and manage

Strategic Communication Importance
02:05

Learn useful information from the tips in making your communication strategic

Strategic Communication Tips
03:23

Use this template to make your first strategic communication plan which follows the 5 step process

Strategic Communication Plan Template
07:34
+ Strategic Communication Tools
5 lectures 16:23

You learn for example linear responsibility chart, swot analysis, balanced score and aida approach to help in your strategic communication

Preview 03:12

How you can use linear responsibility chart to plan your strategic communication

Tools: Linear Responsibility Chart
01:41

Learn from AIDA marketing approach to communication through attention, interest, desire and action

Tools: AIDA Approach
03:15

Use SWOT analysis to know your strengths, weaknesses, opportunities and threats

Tools: SWOT Analysis
03:24

Make your strategic communication measurable by using balanced scorecard and setup KPIs

Tools: Balanced Scorecard
04:51
+ Strategic Communication Evaluation
4 lectures 13:27

You will learn in this section how to evaluate your communication success

Preview 02:01

How to create KPIs for strategic communication

Strategic Communication Key Performance Indicators
03:02

How to advanced evaluation like benchmark for strategic communication success

Strategic Communication Advanced Evaluation
04:47

Why collecting and giving feedback is important in strategic communication

Strategic Communication Feedback
03:37
+ Conclusion
2 lectures 08:00

Shortly what did you learn in the course

Strategic Communication Conclusion
02:46

Learn more about my other courses

Bonus lecture
05:14