Strategic Communication
What you'll learn
- Plan strategic communication
- Select communication objectives
- Strategic communication tools
- Measure action results
- Crystallize main messages
- Follow strategic communication plan
- Create actionable objectives
- Find best ways to reach your audience
Requirements
- Office tools for materials
- Good space and mood for practicing
- Interest to become better communicator
Description
This course will cover strategic communication process, planning, key parts of the planning and advice, tips for success. It will have examples of real-life situations from successful actions and situations where strategic communication has failed. You will learn how to make your message clear and how to meet communication objectives. Strategic communication significantly affects to success of all organizations.
This course covers five step process for successful strategic communication. In this process you have to recognize audience, decide goals and objectives, develop key messages and tactical plan and later how the success is evaluated and by which key performance indicators. First of all make objectives clear to all involved people. Decide what's the most important message to make your communication strategic. You will need a clear mission to start from the beginning.
To start your strategic communication from day one, you will need to learn tools
Linear Responsibility Chart
AIDA Approach
SWOT Analysis and
Balanced Scorecard.
These are first tools to learn and there will be also examples of usage including templates ready to use. Learn them clearly in this course and become successful strategic communicator.
Don't forget to evaluate your results. In this course you will learn how to setup KPIs that really make the difference. You will also gain understanding of setting a benchmark, enhance the evaluation process. Later you will understand why feedback is important to reach the target.
Enroll today and reach your strategic communication objectives!
Who this course is for:
- Managers and directors who are often in front of audiences
- Beginner communicators who need tools
- Advanced communicators in a need for new ideas
Course content
- Preview01:39
- Preview00:58
- Preview00:52
- 02:33Introduction
- 06:00Strategic Communication Examples
- 01:38Why strategic communication is needed
- 01:46How to communicate more strategic
- 01:46Why strategic communication is always planned
Instructor
![Jouni Ruotanen](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.5 Instructor Rating
- 688 Reviews
- 49,517 Students
- 24 Courses
I'm experienced project manager with multi-cultural experience longest in Europe and Asia Pacific. From experience of multi-national co-operation around the globe I have worked with people from different backgrounds and countries.
My key competences are successful decision making, structures and acceptance procedures, communication, training and change management. I do business process re-engineering, enhance existing processes and workflows to make systems or projects run better. My success comes from creating great experiences and team culture.
I'm now and then in charge of large systems, product architecture and management. It includes system road maps and strategic programs or projects. Like me you must be able to organize project portfolio to get best out of the budget or time you have been given.
I'm passionate about learning and finding new ways to do things. That's why I'm keen to keep up to date and run large or mid-size projects and programs.