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Strategic Communication
Rating: 3.1 out of 5(59 ratings)
2,312 students
Created byJouni Ruotanen
Last updated 8/2025
English

What you'll learn

  • Plan strategic communication
  • Select communication objectives
  • Strategic communication tools
  • Measure action results
  • Crystallize main messages
  • Follow strategic communication plan
  • Create actionable objectives
  • Find best ways to reach your audience

Course content

6 sections • 42 lectures • 1h 54m total length

  • What you'll learn in this course1:39

    What you will learn in this course about strategic communication

  • Motivation0:58

    Better communication means you reach the target

  • Welcome0:52

    Shortly what to expect from this course and structure

  • Introduction2:33

    What's strategic communication in a nutshell

  • Strategic Communication Examples6:00

    Learn from these examples how to make your communication strategic

  • Why strategic communication is needed1:38

    This lecture will explain why strategic communication is needed

  • How to communicate more strategic1:46

    This lecture will help to make your communication strategic

  • Why strategic communication is always planned1:46

    This lecture gives examples for planned communication

Requirements

  • Office tools for materials
  • Good space and mood for practicing
  • Interest to become better communicator

Description

To make best first impression and reach your targets it's important to know why communication with a strategic message is essential, what's a good way to plan your communication and how you can clarify your your main points. Strategic communication means you control the flow.


Inside this course you will get to know strategic communication process, planning, key parts of the planning and advice, tips for success.  Course has examples of real-life situations from successful actions and situations where strategic communication has failed.  You will learn how to make your message clear and how to meet communication objectives. Strategic communication significantly affects to success of all organizations.


This course covers five step process for successful strategic communication. In this process you have to recognize audience, decide goals and objectives, develop key messages and tactical plan and later how the success is evaluated and by which key performance indicators. First of all make objectives clear to all involved people. Decide what's the most important message to make your communication strategic. You will need a clear mission to start from the beginning.


To start your strategic communication from day one, you will need to learn tools

  1. Linear Responsibility Chart

  2. AIDA Approach

  3. SWOT Analysis and

  4. Balanced Scorecard.

These are first tools to learn and there will be also examples of usage including templates ready to use. Learn them clearly in this course and become successful strategic communicator.


Don't forget to evaluate your results. In this course you will learn how to setup KPIs that really make the difference. You will also gain understanding of setting a benchmark, enhance the evaluation process. Later you will understand why feedback is important to reach the target.


Enroll today and reach your strategic communication objectives!

Who this course is for:

  • Managers and directors who are often in front of audiences
  • Beginner communicators who need tools
  • Advanced communicators in a need for new ideas

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