Strategi Bisnis Ritel: Produk ke Rencana Bisnis Mendalam

In this section, we will learn about:

1. how a retailer can use its organizational structure to assign tasks, policies, resources, authority, responsibilities, and rewards to satisfy the needs of the target market, employees, and management. We also show how human resource management can be applied so that the structure works properly. Human resource management consists of recruiting, selecting, training, compensating, and supervising personnel.

2. Presents the operational aspects of operations management. We cover these specific concepts: operations blueprint; store format, size, and space allocation; personnel utilization; store maintenance, energy management, and renovations; inventory management; store security; insurance; credit management; computerization; and crisis management.

In this section, we will learn to:

1. Focuses on implementing merchandise plans. We study each stage in the buying and handling process: gathering information, selecting and interacting with merchandise sources, evaluation, negotiation, concluding purchases, receiving and stocking merchandise, reordering, and re-evaluation. We also examine logistics and inventory management, as well as their effects on merchandising
   

2. Deals with pricing. We review the outside factors affecting price decisions: consumers, government, suppliers, and competitors. A framework for developing a price strategy is then presented, including objectives, broad policy, basic strategy, implementation, and adjustments.

In this section, we will focuses on the promotional strategy, specifically how a retailer can inform, persuade, and remind the target market about its strategic mix. In the first part of the chapter, we deal with the four basic types of retail promotion: advertising, public relations, personal selling, and sales promotion. The second part describes the steps in a promotional strategy: objectives, budget, mix of forms, implementation of mix, and review and revision of the plan.

pada section 8 ini, anda akan diminta untuk melakukan kunjungan perusahaan bisnis ritel yang tujuannya disesuaikan dengan topik peminatan anda sejak awal. kunjungan perusahaan ini akan lebih membuka wawasan anda dan dapat membandingkan serta menemukan gap antara teori yang sudah dipelajari dan praktek bisnis ritel di lapangan. dengan melakukan kunjungan perusahaan, anda juga dapat menganalisis apa saja kekuatan, kelemahan, peluang dan ancaman dari sebuah bisnis ritel dan menjadikan hasilnya sebagai bahan dasar pembelajaran anda ketika membuat rencana bisnis tertulis.