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Strategi Bisnis Ritel: Creating Business Plan

Name: Strategi Bisnis Ritel: Creating Business Plan
Rating: 5.0 (1 reviews)

Pengenalan ritel, hubungan pelanggan, strategi, kepemilikan, analisis pelanggan, data, lokasi, SDM, operasi, promosi

Created byTelkom University

Last updated 6/2024

Indonesian

What you'll learn

pengenalan bisnis ritel
membangun dan menjaga hubungan dalam bisnis ritel
rencana stratejik bisnis ritel
kepemilikan bisnis ritel
mengidentifikasi dan memahami pelanggan ritel
mengumpulkan dan memproses informasi dalam bisnis ritel
memilih dan menganalisa lokasi bisnis ritel
organisasi ritel dan sumber daya manusia
manajemen operasi dan harga dalam bisnis ritel
promosi dan strategi lainnya dalam bisnis ritel
menyusun serta merancang Retail Business Plan

Course content

7 sections • 50 lectures • 2h 36m total length

Introduction1:08
Profil dan Sejarah Course
Pada mata course ini siswa belajar mulai tentang bagaimana suatu bisnis ritel dijalankan berdasarkan teori yang mencakup tata kelola strategi pemasaran, penetapan harga, pemilihan lokasi bisnis ritel yang paling tepat dan mensinergikan seluruh sumber daya untuk mencapai keuntungan maksimal. Pada mata kuliah ini juga siswa akan dibekali dengan pengalaman melihat praktek bisnis ritel yang sudah berjalan dan mampu menghasilkan sebuah rancangan rencana bisnis ritel untuk diaplikasikan.

Relevansi (Urgensi) Mata Kuliah
Dengan belajar course ini, ada dapat memahami bagaimana strategi bisnis ritel dapat diterapkan pada sebuah bisnis ritel.

Peta Materi (Kajian) atau Pokok Bahasan
Adapun bahan kajian atau pokok bahasannya adalah: pengenalan bisnis ritel, membangun dan menjaga hubungan dalam bisnis ritel, rencana stratejik bisnis ritel, kepemilikan bisnis ritel, mengidentifikasi dan memahami pelanggan ritel, mengumpulkan dan memproses informasi dalam bisnis ritel, memilih dan menganalisa lokasi bisnis ritel, organisasi ritel dan sumber daya manusia, manajemen operasi dan harga dalam bisnis ritel, promosi dan strategi lainnya dalam bisnis ritel, menyusun serta merancang Retail Business Plan.

Rencana Pembelajaran Mata Kuliah Berbasis e-Learning (Navigasi Belajar Mandiri Secara Online Untuk Satu Course)
anda diharuskan untuk mengakses dan belajar dari konten video dan non-video yang ada pada aplikasi ini. Setiap pokok bahasan memiliki popup quiz, quiz review, tugas, forum dan konten lainnya untuk memudahkan anda memahami course ini.

Dosen (Tutor) Pengampu
Dosen Utama: Trisha Gilang Saraswati, S.E., M.S.M (Dosen Program Studi S1 Administrasi Bisnis - Fakultas Komunikasi - Universitas Telkom

Referensi Mata Kuliah
[Berman & Evan, 2013] Berman & Evan (2013) Retail Management: A Strategic Approach, 12th Edition, Pearson
[Genadinik, 2015] Genadinik, Alex. (2015) How to Write A Business Plan (Business Planning Made Simple). Createspace Independent Publishing Platform

Section 9 - Creating Business Plan0:22
Writing and researching for your business plan gives you the chance to:
learn about your industry, market and competitors
write down exactly where you are in the market and where you're headed
identify challenges you may come across and work out strategies to avoid or overcome them
understand your business finances, including managing cash-flow and determining your break-even point
set specific goals, timeframes for achieving them and how you'll measure performance
make sound business decisions that focus your activities, maximise your resources and give you a competitive edge.
Quiz Section 9 - Creating Business Plan
BAH4S4 - STRATEGI BISNIS RITEL - PB09 - M1 - HOW TO WRITE BUSINESS PLAN3:55
BAH4S4 - STRATEGI BISNIS RITEL - PB09 - M2 - EXECUTIVE SUMMARY PART 13:46
BAH4S4 - STRATEGI BISNIS RITEL - PB09 - M3 - EXECUTIVE SUMMARY PART 23:17
BAH4S4 - STRATEGI BISNIS RITEL - PB09 - M4 - EXECUTIVE SUMMARY PART 33:22
BAH4S4 - STRATEGI BISNIS RITEL - PB09 - M5 - Company Summary Part 13:59
BAH4S4 - STRATEGI BISNIS RITEL - PB09 - M6 - Company Summary Part 23:17
BAH4S4 - STRATEGI BISNIS RITEL - PB09 - M7 - Company Summary Part 33:36

Section 10 - Creating Business Plan0:22
Writing and researching for your business plan gives you the chance to:
learn about your industry, market and competitors
write down exactly where you are in the market and where you're headed
identify challenges you may come across and work out strategies to avoid or overcome them
understand your business finances, including managing cash-flow and determining your break-even point
set specific goals, timeframes for achieving them and how you'll measure performance
make sound business decisions that focus your activities, maximise your resources and give you a competitive edge.
Quiz Section 10 - Creating Business Plan
BAH4S4 - STRATEGI BISNIS RITEL - PB10 - M1 - PRODUK BISNIS RITEL BAGIAN 13:09
BAH4S4 - STRATEGI BISNIS RITEL - PB10 - M2 - PRODUK BISNIS RITEL BAGIAN 24:16
BAH4S4 - STRATEGI BISNIS RITEL - PB10 - M3 - PRODUK BISNIS RITEL BAGIAN 37:04
BAH4S4 - STRATEGI BISNIS RITEL - PB10 - M4 - PRODUK BISNIS RITEL BAGIAN 43:21
BAH4S4 - STRATEGI BISNIS RITEL - PB10 - M5 - ANALISA PASAR DAN PESAING BAGIAN 13:34
BAH4S4 - STRATEGI BISNIS RITEL - PB10 - M6 - ANALISA PASAR DAN PESAING BAGIAN 24:04
BAH4S4 - STRATEGI BISNIS RITEL - PB10 - M7 - ANALISA PASAR DAN PESAING BAGIAN 34:15

Section 11 - Creating Business Plan0:22
Writing and researching for your business plan gives you the chance to:
learn about your industry, market and competitors
write down exactly where you are in the market and where you're headed
identify challenges you may come across and work out strategies to avoid or overcome them
understand your business finances, including managing cash-flow and determining your break-even point
set specific goals, timeframes for achieving them and how you'll measure performance
make sound business decisions that focus your activities, maximise your resources and give you a competitive edge.
Quiz Section 11 - Creating Business Plan
BAH4S4 - STRATEGI BISNIS RITEL - PB11 - M1 - STRATEGY AND IMPLEMENTATION SUMMARY3:50
BAH4S4 - STRATEGI BISNIS RITEL - PB11 - M2 - STRATEGY AND IMPLEMENTATION SUMMARY3:10
BAH4S4 - STRATEGI BISNIS RITEL - PB11 - M3 - STRATEGY AND IMPLEMENTATION SUMMARY3:40
BAH4S4 - STRATEGI BISNIS RITEL - PB11 - M4 - STRATEGY AND IMPLEMENTATION SUMMARY3:42
BAH4S4 - STRATEGI BISNIS RITEL - PB11 - M5 - STRATEGY AND IMPLEMENTATION SUMMARY3:37
BAH4S4 - STRATEGI BISNIS RITEL - PB11 - M6 - STRATEGY AND IMPLEMENTATION SUMMARY3:24
BAH4S4 - STRATEGI BISNIS RITEL - PB11 - M7 - STRATEGY AND IMPLEMENTATION SUMMARY3:30

Section 12 - Creating Business Plan0:22
Writing and researching for your business plan gives you the chance to:
learn about your industry, market and competitors
write down exactly where you are in the market and where you're headed
identify challenges you may come across and work out strategies to avoid or overcome them
understand your business finances, including managing cash-flow and determining your break-even point
set specific goals, timeframes for achieving them and how you'll measure performance
make sound business decisions that focus your activities, maximise your resources and give you a competitive edge.
Quiz Section 12 - Creating Business Plan
BAH4S4 - STRATEGI BISNIS RITEL - PB12 - M1 - MANAGEMENT SUMMARY PART 14:26
BAH4S4 - STRATEGI BISNIS RITEL - PB12 - M2 - MANAGEMENT SUMMARY PART 23:13
BAH4S4 - STRATEGI BISNIS RITEL - PB12 - M3 - MANAGEMENT SUMMARY PART 33:23
BAH4S4 - STRATEGI BISNIS RITEL - PB12 - M4 - MANAGEMENT SUMMARY PART 43:22
BAH4S4 - STRATEGI BISNIS RITEL - PB12 - M5 - MANAGEMENT SUMMARY PART 53:13
BAH4S4 - STRATEGI BISNIS RITEL - PB12 - M6 - MANAGEMENT SUMMARY PART 63:27
BAH4S4 - STRATEGI BISNIS RITEL - PB12 - M7 - MANAGEMENT SUMMARY PART 73:18

Section 13 - Creating Business Plan0:22
Writing and researching for your business plan gives you the chance to:
learn about your industry, market and competitors
write down exactly where you are in the market and where you're headed
identify challenges you may come across and work out strategies to avoid or overcome them
understand your business finances, including managing cash-flow and determining your break-even point
set specific goals, timeframes for achieving them and how you'll measure performance
make sound business decisions that focus your activities, maximise your resources and give you a competitive edge.
Quiz Section 13 - Creating Business Plan
BAH4S4 - STRATEGI BISNIS RITEL - PB13 - M1 - FINANCIAL PLAN PART 13:20
BAH4S4 - STRATEGI BISNIS RITEL - PB13 - M2 - FINANCIAL PLAN PART 23:21
BAH4S4 - STRATEGI BISNIS RITEL - PB13 - M3 - FINANCIAL PLAN PART 33:27
BAH4S4 - STRATEGI BISNIS RITEL - PB13 - M4 - FINANCIAL PLAN PART 43:02
BAH4S4 - STRATEGI BISNIS RITEL - PB13 - M5 - FINANCIAL PLAN PART 53:17
BAH4S4 - STRATEGI BISNIS RITEL - PB13 - M6 - FINANCIAL PLAN PART 63:21
BAH4S4 - STRATEGI BISNIS RITEL - PB13 - M7 - FINANCIAL PLAN PART 73:08

Section 14 - Creating Business Plan0:22
Writing and researching for your business plan gives you the chance to:
learn about your industry, market and competitors
write down exactly where you are in the market and where you're headed
identify challenges you may come across and work out strategies to avoid or overcome them
understand your business finances, including managing cash-flow and determining your break-even point
set specific goals, timeframes for achieving them and how you'll measure performance
make sound business decisions that focus your activities, maximise your resources and give you a competitive edge.
Quiz Section 14 - Creating Business Plan
BAH4S4 - STRATEGI BISNIS RITEL - PB14 - M1 - RISK ANALYSIS PART 13:34
BAH4S4 - STRATEGI BISNIS RITEL - PB14 - M2 - RISK ANALYSIS PART 23:08
BAH4S4 - STRATEGI BISNIS RITEL - PB14 - M3 - RISK ANALYSIS PART 33:13
BAH4S4 - STRATEGI BISNIS RITEL - PB14 - M4 - RISK ANALYSIS PART 43:11
BAH4S4 - STRATEGI BISNIS RITEL - PB14 - M5 - RISK ANALYSIS PART 53:08
BAH4S4 - STRATEGI BISNIS RITEL - PB14 - M6 - RISK ANALYSIS PART 63:17
BAH4S4 - STRATEGI BISNIS RITEL - PB11 - M6 - STRATEGY AND IMPLEMENTATION SUMMARY3:24
BAH4S4 - STRATEGI BISNIS RITEL - PB14 - M7 - RISK ANALYSIS PART 73:02

Requirements

Tidak ada persyaratan khusus untuk mengikuti kursus ini

Description

Course Description

Pada course ini anda akan belajar mulai tentang bagaimana suatu bisnis ritel dijalankan berdasarkan teori yang mencakup tata kelola strategi pemasaran, penetapan harga, pemilihan lokasi bisnis ritel yang paling tepat dan mensinergikan seluruh sumber daya untuk mencapai keuntungan maksimal. Pada course ini juga anda akan dibekali dengan pengalaman melihat praktek bisnis ritel yang sudah berjalan dan mampu menghasilkan sebuah rancangan rencana bisnis ritel untuk diaplikasikan.

Relevansi (Urgensi) Course

Dengan belajar course ini, ada dapat memahami bagaimana strategi bisnis ritel dapat diterapkan pada sebuah bisnis ritel.

Pokok Bahasan:

Section 9 - Creating Business Plan

Section 10 - Creating Business Plan

Section 11 - Creating Business Plan

Section 12 - Creating Business Plan

Section 13 - Creating Business Plan

Section 14 - Creating Business Plan

Best Practice (Tips dan Trick) Mempelajari Mata Kuliah

Untuk mempelajari course ini, sebaiknya anda sudah memilih topik ritel yang akan dibahas. terdapat 2 opsi yang dapat anda pilih untuk dipelajari, strategi bisnis ritel pakaian atau bisnis ritel furniture. setidaknya anda harus pernah mengunjungi bisnis ritel tersebut untuk dapat memahami lebih dalam dan dapat membandingkan antara teori pada konten ini dan praktek nyata bisnis ritel.

Dosen (Tutor) Pengampu

Dosen Utama: Trisha Gilang Saraswati, S.E., M.S.M (Dosen Program Studi S1 Administrasi Bisnis - Fakultas Komunikasi - Universitas Telkom

Referensi Course

[Berman & Evan, 2013] Berman & Evan (2013) Retail Management: A Strategic Approach, 12th Edition, Pearson

[Genadinik, 2015] Genadinik, Alex. (2015) How to Write A Business Plan (Business Planning Made Simple). Createspace Independent Publishing Platform

Who this course is for:

Untuk semua pengguna yang ingin mempelajari Strategi Bisnis Ritel

Strategi Bisnis Ritel: Creating Business Plan

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 1min

Section 9 - Creating Business Plan8 lectures • 26min

Section 10 - Creating Business Plan8 lectures • 30min

Section 11 - Creating Business Plan8 lectures • 25min

Section 12 - Creating Business Plan8 lectures • 25min

Section 13 - Creating Business Plan8 lectures • 23min

Section 14 - Creating Business Plan9 lectures • 26min

Requirements

Description

Who this course is for: