Storytelling to Influence
4.2 (17,324 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
31,281 students enrolled

Storytelling to Influence

How to use stories to influence any audience!
4.2 (17,324 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
31,286 students enrolled
Created by Jeff Tan
Last updated 12/2016
English [Auto]
Current price: $41.99 Original price: $59.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 1 article
  • 8 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • FIND easily new stories to deliver your message
  • PRESENT your message clearly
  • LEAD your audience step-by-step
  • INSPIRE your loved ones, friends, colleagues
  • CAPTURE your audience attention
  • POWER your presentation
  • INFLUENCE your fans' TRIBE
  • be CONFIDENT in delivering your message
  • DESIRE - that’s all you need to start the course. Desire to do what? Influence others of course, and to use storytelling to influence instead of only relying on facts, figures, and logic. Nothing to prepare, so jump straight in! Over 1600 successful STUDENTS have already taken my online courses in less than 3 months with 85- 5 Star Reviews.

Storytelling to influence is a hot topic today!  Sadly, though, how to tell stories to influence is one of those “easier said than done” things in life, isn’t it?  I certainly felt that way years back when I started on my own path at becoming better at storytelling to influence, especially in my professional life where data and rational thought were the only influence tools used.

Oh, I’m sure you’ve noticed I keep saying storytelling to influence, and not just storytelling.  After all, any of us can tell a story for fun, but a story to influence is a little different, with a different intention and outcome, which is to influence.  And in my five years plus of studying and practicing storytelling to influence, I found most storytelling tools don’t really work in an influence situation, which frustrated me! 

I fully intend to prevent you from having that same frustration and that's why this course was born. And all it takes is to watch three main lessons spread over 23 short videos!

I’ve made this course as simple to learn as possible, and with fun characters and stories to help you remember the tools to influence with a story.  In this course, you’ll learn how to find stories, attach a few meanings to every story, how to safely practice storytelling to influence privately until you're ready to do it publicly, and when it’s time, to slip influence stories naturally and comfortably into your conversation. You’ll also find exercises and quizzes at selected parts of the course to really make the lessons stick. 

And, by the way, my learning company is called Sticky Steps because our tips and tools stick with you - forever!

Who this course is for:
  • This Storytelling to Influence course is for anyone who must influence others. But hold on, don’t we ALL want to influence others at some time or another? And isn’t it true that we often don’t get our way, and this makes us just so frustrated, annoyed, and well,… upset? So this course is for anyone and everyone who must influence someone else! (this means 99% of the human race - the other 1% live in a cave all by themselves completely disconnected from society!)
Course content
Expand all 24 lectures 48:23
+ Lesson 1: The What-Why-How of Storytelling to Influence
6 lectures 14:16

A quick preview of what's to come to help you transform yourself into a storyteller to influence!

Preview 02:02

Find out what is a story to influence and what isn't!  Gain clarity now.

Preview 03:01

A little proof from Neuroscience research to convince us once and for all that storytelling works.

Preview 02:05

Find out exactly when you must tell your story to influence so that it has maximum effect!

Preview 01:42

The late, great Stephen Covey said in his monumental book, "The 7 Habits of Highly Effective People", that one key habit is to start with the end in mind.  That's what this chapter is about as you set about becoming a storyteller to influence.

Preview 02:22

A quick pit-stop to refresh your memories about storytelling to influence!

Quiz Time!
2 questions

A quick review of Lesson 1. And that was a fun lesson, wasn't it?  

Chapter 6: Conclusion
+ Lesson 2: How to Build Your Personal Library of Stories
9 lectures 19:06

A quick peek and overview of how to start building your collection of stories. Without a library, it's tough to share your stories to influence!

Chapter 1: Intro to Building Your Personal Story Library

Instead of searching high and low to find stories to influence, this chapter shows you the three areas to find super useful stories.

Chapter 2: Where to Find Useful Stories

We know that stories come from (1) our own lives, (2) lives of others, and (3) a combo of both, but why not tell METAPHORICAL stories that I keep reading about in other courses.  For example, if you want to influence others to follow instructions, why not tell the ancient Greek story of Icarus, who ignored his father’s instructions and flew too too close to the sun and failed in his quest for freedom.  So the question is, why must you AVOID this?

Quiz Time!
2 questions

Find out how to attach different meanings to each story so that you can "recycle" or "repurpose" one story for different influence situations.

Chapter 3: One Story - Multiple Meanings
Quiz Time!
1 question

Learn how to find useful influence stories from your own life, and how to build a vast library of personal stories with multiple meanings.

Chapter 4: Stories from Your Own Life
Quiz Time!
1 question

Learn how to find useful influence stories from other people's lives, and how to build a vast library of these stories with multiple meanings.

Chapter 5: Stories from Other People's Lives

Time out for a quick recap!

Chapter 6: Half-time Review

Learn how to combine influence stories from your own life, and from the lives of others, as well as how to build a vast library of combo stories with multiple meanings.

Chapter 7: The Combination Story
Quiz Time!
1 question

How to find the right story to influence by following the simple tips in this chapter. 

Chapter 8: Finding the Right Story When You Need It
Quiz Time!
1 question

A quick review of Lesson 2. And wasn't that really fun, interesting, and did we already say fun?

Chapter 9: Conclusion
+ Lesson 3:Tell Your Story
9 lectures 15:01

This quick intro tells you what to expect in this final section so that you can tell a story that captures and leads the imagination of your audience to where you want them to go with your story!

Chapter 1: Intro to Tell Your Story

Learn a simple and cool four-step process to tell your story to influence.

Chapter 2: Structure of a Story to Influence
Quiz Time!
1 question

Learn how to naturally and comfortably start and end your story to influence.

Chapter 3: How to Ease into Your Story without Announcing It

Learn how to bring life to your story using very simple tools.

Chapter 4: Become an Actor in Your Story

Time out for a quick recap!

Chapter 5: Half-time Review

More tools to bring life to your story to influence and really capture your audience's attention.

Chapter 6: Be Descriptive - Use Details, Details, and More Details!
Quiz Time!
1 question

Learn secret storytelling weapons.  If I told you what these were here, it wouldn't be a secret, would it?

Chapter 7: Secret Storytelling Weapons
Quiz Time!
1 question
BONUS-bonus-BONUS: How to Multiply Your Storytelling Abilities the Easy Way!

It's a wrap! And we all lived happily ever after ...

Chapter 8: Conclusion