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Storytelling - inspire, convince, be understood
Highest Rated
Rating: 4.6 out of 5(14 ratings)
103 students

Storytelling - inspire, convince, be understood

How to tell exciting stories - for private individuals, marketers, journalists or authors
Highest Rated
Created byMarkus Feigl
Last updated 2/2021
English
English [Auto],

What you'll learn

  • great storytelling
  • convince readers
  • essay writing
  • press release writing
  • article writing
  • where to begin?

Course content

1 section • 7 lectures • 1h 24m total length

  • Why we tell stories19:59

    Learn how to tell compelling stories by connecting with audiences, choosing the right channels, and defining target group personas. Use five times why to reveal core needs.

  • Mastermessage & three-dimensional entry6:16

    Master the kitchen call, the master message, to define your target group and a single meaning, then apply three-dimensional entry—topic, conflict, or protagonist—to shape the story to the author’s intention.

  • Nine entries12:15

    Explore nine entry styles to start a text, including personal address, citation, scenic, report, aphorisms, paradox, provocation, question, and superlatives, tailored to your target group.

  • Narrative structure & hero's journey18:43

    Learn how to identify the hero, their wish, and obstacles, and map them to the hero's journey stages. Explore call for action, tests, final opponent, reward, and perspective.

  • Story sequence & perfect endings15:59

    Explore how to structure stories with flexible sequences—from beginning, middle, end, or frame and cable-car metaphors—using parallel structures and perfect endings like compression, outlook, or service.

  • Writing pictures5:38

    Use figurative words to paint pictures in readers' heads, starting with a wall of shame to prune abstract terms, then guide readers from vivid scenes to policy topics.

  • Best practice6:04

    Explore best-practice storytelling through multi-channel techniques that blend text, video, and graphics to engage emotions and information, with real-world examples like Snowfall and the Tinder swindler.

Requirements

  • No requirements.

Description

You want to communicate with customers, readers or followers?

Then the best way to do that, is with good stories.

- Because stories make our lives richer.

- They make complicated issues understandable.

- We remember them easily and like to tell them to others.

Good stories are like cars: They look different from each other, but they always consist of the same parts. To keep a reader engaged, you need the right strategy. The right structure. Cliffhangers and concrete promises. And the reader should also get a few treats. You will learn how to feed them to your reader in this seminar.


Areas of application: blogs, reports, books, advertising, social media posts, films, podcasts and much more.


What will you learn?

The seminar follows an easy to learn and scientifically based storytelling formula. The course is designed to be very hands-on. You can try out everything you hear right away. The contents of the seminar:

- Why do we tell stories?

- The target group

- The kitchen call

- Three-dimensional approach

- Entrances

- Hero, wish and hurdle

- The hero's journey

- The sequence

- The end

- The ladder of understanding

- Best practice-examples


Who do you learn from?

Your instructor, Markus Feigl, is a journalism trainer, lecturer at universities in Austria and Germany, and long-time PR consultant. From him you will learn, how to tell stories in a way, that they are not only read or listened to, but actually enjoyed and understood.

Who this course is for:

  • Journalist
  • PR-Manager
  • author
  • marketer
  • marketeer
  • storyteller
  • consultant
  • seller
  • salesman
  • saleswoman
  • student
  • teacher
  • speaker
  • lecturer

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