Storytelling Secrets for Marketers: Create Story That Sells
What you'll learn
- How to craft a compelling story for marketing purposes
- The significance of storytelling in marketing
- The step-by-step framework for telling a story
- How to grab and keep an audience's attention with an effective hook
- Techniques for writing attention-grabbing stories
- How to create an open loop that leaves the audience wanting more
- The key elements of a powerful message or origin story
- How to choose the right ingredients to build a captivating story
- The importance of making a connection with the audience
- Effective techniques for delivering a persuasive call to action
- Real-world examples and case studies of storytelling in marketing
- The different types of media that can be used for storytelling
- The importance of homework and practice for storytelling success
Requirements
- Our course is designed for beginners, but having some basic knowledge of marketing would be an advantage and make the learning experience smoother. However, it is not a strict requirement for taking the course.
Description
WHAT IS STORY MARKETING?
Story marketing is the practice of building a series of consistent narratives that help position your brand over time.
The stories you tell center around your clients, the problems you solve for them, as well as your company’s culture, and experience.
Through plot, character, and rising action, you can create a genuine connection between your company and your target audience.
Story marketing is important because it gives customers an understanding of who you are and your values.
When customers feel like they know your brand, they will be more likely to trust you with their business.
SO WHAT IS THE NEXT STEP?
The best way to gain this trust is by showing them how much you care about them. Storytelling also has the power to change perspectives.
For instance, if you have a negative perception of a certain company but then learn more about its background and values, there’s a chance that your perception could change.
When done right, storytelling remains one of the most effective ways for businesses to capture their target audience’s attention and deliver marketing messages.
WHAT IS THE SOLUTION?
Unlock the Power of Storytelling in Marketing with "Storytelling Secrets for Marketers: Create Story That Sells.
In a market where the competition is fierce, it's essential to stand out and make a lasting impact on your audience.
With our comprehensive course, you'll discover the secrets to crafting powerful marketing stories that engage and persuade your audience, driving sales and revenue for your business.
Join marketing expert veteran, Dejan, as he shares his over 10 years of experience in marketing and technology, revealing the tried-and-true methods for crafting engaging messages.
WHAT YOU WILL LEARN?
Captivate your audience with attention-grabbing messages that keep them coming back for more
Connect with your audience on an emotional level, tapping into their desires and pain points
Overcome your fear of selling and create persuasive messaging that drives results
Craft compelling CTAs that guide your audience to take action
With homework assignments and access to powerful tools, you'll experience the framework in real-time and see the results for yourself.
Whether you're a beginner in marketing looking to enhance your skills or a seasoned pro looking to expand your expertise, this course is designed to benefit anyone who wants to elevate their marketing messaging.
Entrepreneurs, small business owners, marketing professionals, content creators, freelancers, and consultants - this course is for you.
Empower your marketing strategy with the power of storytelling, and start captivating your audience today.
Enroll in "Storytelling Secrets for Marketers: Create Story That Sells" now!
COURSE CURRICULUM:
Course Introduction
The importance of storytelling in marketing
A brief overview of the Framework
Introduction to Attention - The Hook
Practice writing Attention with these tools
Open Loop
Information (Your Story, Message) Introduction
Story Ingredients
The Connection
CTA - Call to Action
Storytelling in Marketing - Case Study and Real-World Example
Homework
Different Types of Media for Storytelling
Conclusion
Who this course is for:
- Beginners in marketing looking to enhance their storytelling skills.
- Entrepreneurs seeking to improve their marketing strategies through storytelling.
- Freelancers and consultants looking to add storytelling to their services.
- Content creators looking to captivate their audience through effective storytelling.
- Marketing professionals looking to expand their skill set and stand out in their field.
- Business owners looking to add a personal touch to their marketing approach.
- Sales professionals seeking to improve their pitch through storytelling.
- Social media managers seeking to create engaging content for their platforms.
- Marketing students looking to gain hands-on experience and practical knowledge.
- Anyone seeking to effectively communicate their brand story and drive customer engagement.
Instructor
- 4.3 Instructor Rating
- 3,240 Reviews
- 113,063 Students
- 33 Courses
Master of Computer Science and Information Technology, Product Owner, Scrum Master, CIO, Agile Coach, Trainer of Trainers, Digital entrepreneur, Consultant, Project manager, with more than 60 international certificates in different areas of IT.
· Ability to set priorities and to work in a team,
· Sense of initiative and organization and sense of responsibility,
· Ability to work independently and without direct supervision,
· Good aspiration for developing existing knowledge and learning new things.
· Positive experience in teamwork,
· Tactful, good sense of humor, good self-control,
· Strong enthusiasm and positive energy
· Married, father of two children,
· Sport: Boxing, Tennis, bicycle, chess, table tennis.
· Hobby: Playing guitar (finished Music School) and singing, learning to play piano, long walks, Website design...