Storytelling for unique personal branding in business

Name: Storytelling for unique personal branding in business
Rating: 4.5 (42 reviews)

Storytelling for business: personal brand story that connects with audience and drive your business

Created byNgan Tran _Harvard Leadership Graduate

Last updated 12/2021

English

English [Auto],

What you'll learn

Understand personal brand and how it is different with sale and marketing
Recognize why personal brand is the future of marketing
Understand why most of business owners are not good at personal branding
Know how to create your personal brand story that connects with audiences
Learn from successful personal brand stories
How will you systematically build your personal brand

Course content

4 sections • 11 lectures • 59m total length

Introduction3:18
Learn how storytelling builds a unique personal brand using Harvard's leadership story framework to connect with audiences, grow your business, and boost pay and loyalty.

What is personal brand? Why we need it?5:30
Cultivate a unique and authentic personal brand to differentiate yourself and build trust across industries. A strong personal brand can command premium rates, attract opportunities, and support career growth.
What are the differences between sales, marketing and personal branding?7:18
Sales persuades and converts customers; marketing communicates to attract them. Personal branding builds emotional connections that foster trust and long-term loyalty.
Why brand storytelling can be so powerful?5:07
Brand storytelling powers reputation, trust, and credibility while driving growth and premium engagements by connecting emotion, founder narratives, and shared values.
How to create your personal brand story?6:00
Craft your personal brand story with a three-part arc—challenge, choice, outcome—anchored in authentic values. Engage your audience with emotional connection and invite them to share their stories.

Learn from successful personal brand stories _P11:11
Discover how Scott Harrison weaves his personal journey with the Charity Water story to build audience connection and drive action for a social venture.
Learn from successful personal brand stories _P28:31
Discover how a personal brand story bonds audiences, highlights life-changing moments, and motivates action for charity water, using the us and now structure and a clear call to action.
Learn from successful personal brand stories _Story 24:11
Explore how a successful personal brand crafts an inspiring story from rejection to purpose, emphasizing challenges, turning points, emotional connection, and a non-sell approach to motivate audiences.
Lesson from a successful personal brand story_Story 33:56
Learn from a successful personal brand story to discover purpose, align values, and craft a motivating, trust-building brand that invites audiences to invest in who they can become.

How you systematically build your personal brand9:41
Define your values and passions, build an authentic personal brand story, and systematically grow visibility through targeted content, credibility, and strategic channels.
Important componients of building personal brand4:40
Build a personal brand with a clear strategy, authentic commitment, and a consistent online and offline presence guided by values and story to boost visibility in the targeted market.

Requirements

No prerequisites before taking the course

Description

Welcome to Storytelling in business: Storytelling in building personal brand that connects with audience and drives your business by Ngan Tran, Harvard graduate and 10-year management experience in sales and marketing.

There are millions of content media are created and shared every day. Billions of dollars spend on advertising to fight for attentions from audiences. How to make your brand stand out? How to create unique emotion whenever your customers/audiences interact with you and your brand?

To build your unique brand, you need to provide much more than only your product or service. That where storytelling comes in.

What you are going to learn in this course:

- What are personal brand? How it is different with sales and marketing
- Why personal brand is the future of marketing
- Why most of business owners are not good at personal branding
- How to create your personal brand story that connects with audiences
- Learn from successful personal brand stories
- How will you systematically build your personal brand

Who should take this course?

You are CEO, leader of your company/organization
Founders, start-up
Social media influencers/ want to become influencers
Anyone who want to build your name in your field to create more career opportunities

After this course,

You will be able to create an effective story for your personal brand using the leadership story framework from Harvard
You will have a systematic strategy to build your personal brand which create connects with audience and drive your business or career opportunities

Who this course is for:

CEO, leader of your company/organization
Founders, start-up
Social media influencers/ want to become influencers
Anyone who want to build your name in your field to create more career opportunities

Storytelling for unique personal branding in business

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 3min

Understand Personal Brand & Build Personal Brand story4 lectures • 24min

Learn from successful personal brand stories4 lectures • 18min

Steps to systematically build your personal brand2 lectures • 14min

Requirements

Description

Who this course is for: