Storytelling for Marketing and Entrepreneurship
- 2.5 hours on-demand video
- 1 downloadable resource
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Effectively Pitch the Story of Your Business
- Sell the Core Benefits of Your Products and Services
- Leverage the Power of Word-of-Mouth and Networking
- Understand the Influence of Emotions on Customer Behavior
- Leverage the Social Influence of Your Customers, Employees, Fans and Supportes
- Create Valuable Content that will Drive Traffic and Interest in Your Business
- Enter with an open mind and with the willingness to reflect, come up with creative ideas and put them into action.
What would you say if I told you that with a great story you don’t need to have any credentials, connections or marketing budget to kickstart your business? There is no sense in investing a lot of money in advertising if you don’t have a story that sticks in the mind of your customers. The stories that convert the most are the stories that people tell about you and that is where your attention should be.
This course is designed for Marketers and Entrepreneurs that want to extend the reach of their business, cause a ruckus in the market and make their businesses stand out. I know how tough it can be to convince people to try something new and a good story will open doors for you that you never thought existed in the first place.
Each section is dedicated to teaching you these skills, the course manual will assist you during the learning process, valuable resources are scattered throughout the lectures and every section challenges you to take action by completing a project.
Feel free to explore what the course has to offer. Check out the free preview videos and remember that you have a 30-day money back guarantee once you decide to take the course. I look forward to seeing you in the virtual classroom and to hearing your story.
- The ideals students for this course are marketers that want to expand their area of expertise and are on the lookout for cool and innovative ideas, as well as entrepreneurs that want to grow their business and offer great value to their customers.
Let's make sure we start off by setting the right expectations regarding Storytelling in Marketing and Entrepreneurship. In this lecture, we will look into the 3 main mistakes people make when they think of Storytelling applied in Marketing and Entrepreneurship.
What is the story of your business? In this introductory lecture, I will share with you the story of our training company as an example of how impactful such a story can be.
By using the Golden Circle concept from Simon Sinek and the 5-Why Exercise, in this lecture you will uncover and clarify the WHY of your business, the vision that drives it forward.
Let's look into the history of your business. It surely has not been an easy ride. It was paved with challenges and the context might have not been favourable. No need to hide that away from us. We encourage you to openly share it. Sharing such stories establishes credibility and it demonstrates your determination to stay on the market, regardless how hard it will get.
A business and a brand are represented by the people behind them. Who are the people working for your business? An important component in Storytelling for Marketing and Entrepreneurship is your team. They need to be up front and center on your website, blog and social media channels. Make them a part of your story!
Besides your core business objectives, how are you contributing to society? In order for your story to stick, you need to demonstrate how much you care and how involved you are in the community. With the help of this lecture, we want you to consider and outline what are the social issues you care about and the resources you can invest in changing them for the better.
Now it's time to compile the story of your business! Use all the elements you have crafted in the last lectures and create a 1500 character text that will sumarize why, how and what your business does, your history, your team and your contribution to society. Share your first draft in the Q&A section.
Knowing the history and evolution of your product can give you valuable insights into why the product exists in the first place and the need it satisfies. In this lecture, we invite you to explore the evolutionary process of your product. Enjoy!
Now that you know the history of your product, what does it tell you about your customers and the need that drives them to your product? With the help of this lecture, you will unlock some valuable insights into the mind of your customer and into how to better market your product.
Treat your customers they way you would like to be treated by a service provider. The goal of offering a complete Customer Experience is to satisfy the customer so that he or she can tell the story of your products and of your business. The stories that your customers share will convert more customers than any other marketing strategy.
Never underestimate the power of human connections. In this lecture Alex will share with you the story of how he managed to speak at 2 TEDx events in one year through the power of word-of-mouth, storytelling and networking.
The first tribe that needs to be activated is your internal tribe - your employees. They are the first brand ambassadors of your business. Engaging them and giving them a sense of belonging will increase your business's credibility, as well as their performance and motivation.