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30-Day Money-Back Guarantee
Business Entrepreneurship Storytelling

Storytelling for Marketing and Entrepreneurship

The Storytelling Guide to Attracting Better Customers and Building a Powerful Business Brand
Rating: 4.4 out of 54.4 (762 ratings)
7,505 students
Created by Alex Glod
Last updated 11/2020
English
English [Auto], Indonesian [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • Effectively Pitch the Story of Your Business
  • Sell the Core Benefits of Your Products and Services
  • Leverage the Power of Word-of-Mouth and Networking
  • Understand the Influence of Emotions on Customer Behavior
  • Leverage the Social Influence of Your Customers, Employees, Fans and Supportes
  • Create Valuable Content that will Drive Traffic and Interest in Your Business
Curated for the Udemy for Business collection

Requirements

  • Enter with an open mind and with the willingness to reflect, come up with creative ideas and put them into action.

Description

What would you say if I told you that with a great story you don’t need to have any credentials, connections or marketing budget to kickstart your business? There is no sense in investing a lot of money in advertising if you don’t have a story that sticks in the mind of your customers. The stories that convert the most are the stories that people tell about you and that is where your attention should be.

This course is designed for Marketers and Entrepreneurs that want to extend the reach of their business, cause a ruckus in the market and make their businesses stand out. I know how tough it can be to convince people to try something new and a good story will open doors for you that you never thought existed in the first place.

Each section is dedicated to teaching you these skills, the course manual will assist you during the learning process, valuable resources are scattered throughout the lectures and every section challenges you to take action by completing a project.

Feel free to explore what the course has to offer. Check out the free preview videos and remember that you have a 30-day money back guarantee once you decide to take the course. I look forward to seeing you in the virtual classroom and to hearing your story.

Who this course is for:

  • The ideals students for this course are marketers that want to expand their area of expertise and are on the lookout for cool and innovative ideas, as well as entrepreneurs that want to grow their business and offer great value to their customers.

Course content

7 sections • 40 lectures • 2h 39m total length

  • Preview04:18
  • Preview04:52
  • Where Is Your Business Right Now?
    05:46
  • Section Project: The Specifics of Your Industry & Your Most Valuable Lessons
    02:14

  • Preview04:40
  • Preview07:45
  • Your Internal and External Values
    06:17
  • Context, Challenges, Accomplishments and Mission
    04:58
  • The People Behind The Business
    03:01
  • Your Contribution to Society
    03:14
  • Section Project: Tell Us Your Story
    01:36

  • Introduction
    01:09
  • Preview07:58
  • The Need That Drives Clients to Your Product
    01:22
  • The Product's Role in The Life of The Customer
    03:17
  • The Product Slogan
    03:01
  • Section Project: The Short Story of Your Product
    02:13

  • Introduction
    02:30
  • The Customer Experience Model
    08:27
  • The Influence of Emotions on Customer Behavior
    14:23
  • How Can You Fill In The Gaps?
    07:55
  • Section Project: Client Experience Action Plan
    01:54

  • Introduction
    02:26
  • Preview05:27
  • What Tribes of People Need to Function
    07:06
  • Activating Your Internal Tribe
    03:36
  • Activating Your External Tribe
    05:48
  • Section Project: Bring People Together!
    02:12

  • Introduction
    01:33
  • The Virtue of Giving and Service
    04:58
  • Types of Content We Can Create
    04:46
  • The Content Marketing Plan
    05:20
  • Tips & Tools for Creating Content
    03:13
  • Section Project: Publish a "Common Mistakes" Blog Post
    01:59

  • Introduction
    00:31
  • What Have Been Your Main Learning Points?
    01:26
  • What Do You Want Your Business to Accomplish in The Next Year?
    01:44
  • What Fears and Challenges May Await You?
    01:56
  • Section Project: Share and Contribute
    01:26
  • Before You Go...
    01:16

Instructor

Alex Glod
Storyteller, Trainer & 3-times TEDx Speaker
Alex Glod
  • 4.4 Instructor Rating
  • 5,861 Reviews
  • 32,710 Students
  • 10 Courses

Alex Glod is a Storyteller, Trainer and TEDx Speaker at TEDx University of Piraeus 2015, TEDx Bacău 2015 and TEDx Calea Domneasca 2018.

In the past 8 years, he has trained over 2800 people in Public Speaking, Storytelling and Leadership in countries from both Europe and Asia and has taught over 27.000 students on Udemy. Alex advocates for a human approach in Marketing, Leadership and Education and teaches leaders, entrepreneurs and educators to use personal stories to connect authentically with their audiences.

"Every business has lots of stories to share and discover: its own history of challenges and achievements, the stories of its employees, as well as the stories of its customers. Building on these stories fosters a healthy company culture and earns the trust and respect of its customers. Very much looking forward to meet you and to unravel these stories together."



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