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30-Day Money-Back Guarantee
Business Communications Storytelling

Storytelling for Business

Grab attention. Create emotion. Inspire action.
Rating: 4.0 out of 54.0 (490 ratings)
5,817 students
Created by Kevin Allison
Last updated 1/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • You'll learn how to include The 6 Senses in your story scenes to trigger emotional responses.
  • You'll master The 5 Beats of classic story structure.
  • You'll know how to drive your narrative toward one unforgettable selling point.
  • You'll acquire a story brainstorming, workshopping and performance-honing process you can apply again and again.

Description

You already know that a well-told story makes the best impression. But how can you master telling compelling stories? 

In this workshop, you'll apply a series of practical guidelines, step-by-step, for creating unforgettable stories to use throughout your career. 

In both video lectures and workbook exercises, you'll find the nitty-gritty tips and tools of a foolproof workshopping process you can use for crafting story after story. 

What You'll Come Away With

After taking this course, you will always know how to bring dry facts and figures to life when you reframe them as human experience. You'll know just what to do when you notice listeners losing interest.  

Once and for all, learn how to build an emotionally resonant arc for your brand biographies, your personal anecdotes for professional networking and your vision-into-action stories for presentations. 

Be heard, be remembered and create the change you wish to see in your career with dynamic and inspiring storytelling. 

Who this course is for:

  • Entrepreneurs, Job Seekers, Leaders, Public Speakers, Teachers, Marketers, Advertisers, PR Professionals, Creative Professionals

Course content

5 sections • 17 lectures • 1h 46m total length

  • Preview05:20
  • Preview07:12
  • How Do You Choose The Right Story For Your Audience?
    05:50

  • What Is the Difference Between Summary & Scenes?
    07:37
  • How Do You Include Sights, Sounds, Smells & Tastes in Scenes?
    07:17
  • How Do You Include Thinking Mind Details In Scenes?
    04:12
  • How Do You Include Feeling Body Details In Scenes?
    03:31

  • How Do You Start A Story With A Set-Up & Inciting Incident?
    08:01
  • How Do You Create A Middle For Your Story With Rising Action?
    03:49
  • How Do You Create An End For Your Story With A Main Event & Resolution?
    04:25

  • How Do You Prepare To Share A Story?
    05:38
  • How Do You Hone Your Skills In Storytelling?
    08:45

  • Amy's Story
    06:08
  • Mattan's Story
    09:15
  • Matt's Story
    05:59
  • Sean's Story
    05:41
  • Hu's Story
    07:28

Instructor

Kevin Allison
Head Instructor at The Story Studio
Kevin Allison
  • 4.4 Instructor Rating
  • 1,508 Reviews
  • 12,218 Students
  • 2 Courses

With his writing and acting work on the legendary, critically acclaimed sketch comedy series The State on MTV, Stella, Reno 911!, Flight of the Conchords, the beloved performance troupe Blue Man Group, and the popular comedic website JibJab, Kevin Allison has created all kinds of stories. In 2009, Kevin created RISK!, the live show and audio podcast "Where people tell true stories they never thought they'd dare to share." The podcast is now downloaded by nearly half a million listeners per month. Kevin is the founder and head instructor at The Story Studio, a school devoted solely to the teaching of great storytelling. "I've worked with bestselling authors, famous comedians, brilliant teachers, and business people from Chanel, IBM, The New York Stock Exchange, HBO, American Express, Sunglass Hut and more," says Kevin. "It's a thrill to see people improve dramatically in their communication skills - and in their careers and personal lives - when they're coached on the nitty-gritty of bringing the most remarkable and emotional moments of their pasts to life again for listeners. It's not magic, but it sure feels that way!" 

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