Storytelling for Business
What you'll learn
- You'll learn how to include The 6 Senses in your story scenes to trigger emotional responses.
- You'll master The 5 Beats of classic story structure.
- You'll know how to drive your narrative toward one unforgettable selling point.
- You'll acquire a story brainstorming, workshopping and performance-honing process you can apply again and again.
You already know that a well-told story makes the best impression. But how can you master telling compelling stories?
In this workshop, you'll apply a series of practical guidelines, step-by-step, for creating unforgettable stories to use throughout your career.
In both video lectures and workbook exercises, you'll find the nitty-gritty tips and tools of a foolproof workshopping process you can use for crafting story after story.
What You'll Come Away With
After taking this course, you will always know how to bring dry facts and figures to life when you reframe them as human experience. You'll know just what to do when you notice listeners losing interest.
Once and for all, learn how to build an emotionally resonant arc for your brand biographies, your personal anecdotes for professional networking and your vision-into-action stories for presentations.
Be heard, be remembered and create the change you wish to see in your career with dynamic and inspiring storytelling.
Who this course is for:
- Entrepreneurs, Job Seekers, Leaders, Public Speakers, Teachers, Marketers, Advertisers, PR Professionals, Creative Professionals
With his writing and acting work on the legendary, critically acclaimed sketch comedy series The State on MTV, Stella, Reno 911!, Flight of the Conchords, the beloved performance troupe Blue Man Group, and the popular comedic website JibJab, Kevin Allison has created all kinds of stories. In 2009, Kevin created RISK!, the live show and audio podcast "Where people tell true stories they never thought they'd dare to share." The podcast is now downloaded by nearly half a million listeners per month. Kevin is the founder and head instructor at The Story Studio, a school devoted solely to the teaching of great storytelling. "I've worked with bestselling authors, famous comedians, brilliant teachers, and business people from Chanel, IBM, The New York Stock Exchange, HBO, American Express, Sunglass Hut and more," says Kevin. "It's a thrill to see people improve dramatically in their communication skills - and in their careers and personal lives - when they're coached on the nitty-gritty of bringing the most remarkable and emotional moments of their pasts to life again for listeners. It's not magic, but it sure feels that way!"