Advanced Public Speaking for Profit: Mastering Storytelling
4.8 (10 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
75 students enrolled

Advanced Public Speaking for Profit: Mastering Storytelling

Become A Better Storyteller To Help You Reach Your Career Goals Faster Than Any Other Skill You Could Acquire.
4.8 (10 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
75 students enrolled
Created by Doug Stevenson
Last updated 6/2015
English [Auto]
Price: $49.99
30-Day Money-Back Guarantee
This course includes
  • 5 hours on-demand video
  • 41 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Discover the difference between traditional storytelling and the Story Theater Method.
  • Learn keynote structure and how to determine the number and length of stories that go into a keynote speech.
  • Discover a formula for audience engagement that works with all sizes and types of audiences.
  • Identify personal and third-party stories that can be used in a business or professional context.
  • Discover The Nine Steps of Story Structure and why it’s important to craft your stories.
  • Explore a variety of story-types: Instructional, Profile, Crucible, Credibility, Imbroglio, Success Stories, Vignettes and more.
  • Discover how to make the point of your story in a concise and memorable way.
  • Discover why it is necessary to add thoughts and feelings to your story script.
  • Discover how to use “self-talk” to reveal your thought process.
  • Understand the difference between embellishing minor details in a story to make it funnier or easier to follow, versus outright lying about what happened.
  • Discover the concept of branding the lesson or point of your story using a Phrase That Pays.
  • Discover presentation techniques and philosophies to take your story to the next level of engagement, and effectiveness.
  • Make your stories like motion pictures by adding movement and staging to your narrative.
  • Re-create three-dimensional environments and then let the actions and activities of your story take place in those environments.
  • Portray telephone and two-character conversations in a performed story.
  • Explore the technique called “See It, Feel It, Tell It”.
  • Use silence to make your story more powerful, and to give your audience more time to participate in your story.
  • Portray different characters in your story with slight physical changes
  • Get more laughs using proven comedy techniques and principles.
  • Rehearse & memorize a story or any written material.
  • Maintain power and focus while speaking to any audience, by developing non-codependent speaking.
  • Discover the role that self-esteem plays in being a powerful public speaker and storyteller.
  • Learn the principle of emotional distance in storytelling and how to manage tender emotions.
  • Say less in your stories, by simply letting your behavior say it for you.
  • Understand the difference between using a logical argument to influence someone, versus telling a powerful story that leads them to a new awareness.
  • All you need is an Internet connection and an open mind and willingness to learn.

Learn how to turn one powerful story into a million dollar speaking, training and consulting business. You can become a professional speaker or a more inspiring leader by simply being able to tell your stories better. Your story can change people's lives, and bring you hundreds of thousands of dollars in income at the same time.

Learn To Choose, Craft and Deliver Your Stories With The Story Theater Method.

  • Have you ever watched a professional speaker tell an amazing story and thought to yourself, “I could to do that?" Professional speakers get paid $5,000 to $25,000 and more, per speech. That's money in the bank!
  • Have you ever been passed up for a promotion by a less qualified person because he or she was a better speaker and storyteller? If you're in line for a promotion, your storytelling ability will give you a competitive advantage. That's money in the bank!
  • When you tell a brilliantly-crafted and performed story, people who hear you will think, “My people need to hear that story." They'll come up to you after your presentation and ask for your business card so they can book you, and refer you. That's money in the bank!

No one else has your stories. No one else can share the knowledge and wisdom that you have from your life experiences. If you have a story to tell, it's time you learn how to tell it.

You can learn how to become an amazing storyteller without spending tons of money. Did you know that you can now learn the secrets of masterful storytelling from the comfort of your home or office? It's quick and easy. And you don't need to spend money on airfare and hotels to do it.

Stories are products. People buy them just like they would buy any worthwhile product. They have monetary value. If your story isn't selling you, it may not be the story that's the problem. You may not know how to tell it.

In the beginning of my speaking career I had one really great story. On the strength of that one story I built a million dollar speaking business. I developed The Story Theater Method for strategic storytelling in business based on the techniques I used to develop and perform that story.

For years, people have been asking me to create videos to teach my Story Theater Method. They kept telling me, “Your book is great and your audios are excellent, but what you teach about movement and staging and creating a three-dimensional experience, is so visual, you need to create videos."

Well I've finally done just that! Now there is an easy and simple way to learn how to tell your stories in a way that inspires people, gets more referrals from every speech and allows you to increase your speaking fees. I've created a video series that gives you everything you need to know about the three secrets to next level storytelling.

Contents and Overview:

In this self-paced, online video learning series, you'll get everything you need to go from speaking for free to charging high fees. You'll learn how to be funnier and more dramatic, how to connect on a deep emotional level with your audience and how to set yourself apart in the marketplace.

With the course you'll get the full series of video tutorials, divided into Nine Phases, plus bonus summaries and exercises for each video. You'll also get 5 bonus videos of Doug's stories to use as reference for the skills and techniques you'll be learning.

Why would you even think of giving your next speech with the “same old – same old" that you have been doing? Take advantage of this career-changing learning resource right now. Your next speech can be the best speech you've ever given.

Who this course is for:
  • Those who want to use stories more effectively to captivate audiences and make more money
  • Those who want to turn one powerful story into a million dollar public speaking, training and consulting business
  • Those who want to become a better storyteller to reach your career goals faster than any other skill you could acquire
  • Those who want to go from public speaking for free to charging high fees
Course content
Expand all 46 lectures 05:10:02
+ Introduction to the Course
5 lectures 20:57
Instructions on how to use this video learning series, including an introduction of the three elements in a story: a likable main character, an obstacle or crisis, and a learning point or lesson.
Preview 03:04
Doug describes the difference between traditional narrative storytelling and The StoryTheater Method, and why this method is more effective for engagement and retention of content and ideas.
The Story Theater Method Difference
Discover how you can "start with the point in mind" to find a story that is relevant to your topic. At the same time, be aware of provocative and meaningful life experiences that may teach a valuable lesson.
Which Comes First, The Story or The Point?
Your strategically chosen stories will be the most memorable part of your keynote. Learn to use a modular formula and simple math to determine how many stories you tell.
How Many Stories Should Go in a Keynote?

Words alone do not always engage attention. Facts and data can put people into a content coma. Learn why stories contain all of the ingredients necessary to engage attention.

The Audience Engagement Formula
End of Section 1 Quiz
5 questions
+ Choosing Your Stories
5 lectures 26:35

Your story is a metaphor for someone else's story. Learn how to choose your stories using time-tested criteria. Discover why searching for a "story" doesn't work as well as recalling "moments" of pain, challenge or crisis.

How to Choose Your Stories

There are many different types of stories to choose from as you consider what story to tell. In Part 1 you will learn about Instructional Stories and Profile Stories.

The Nine Types of Story - Part 1
Credibility and Crucible Stories: When you need a story to overcome an objection and help you sell a product or service, a Credibility Story will do the trick. You'll also learn how to use a Crucible Story to share the story of a severe test or an intense emotional experience.
The Nine Types of Story - Part 2
Imbroglio and Pattern Stories: Have you ever had something go from bad to worse to hilarious? Learn how to use an Imbroglio Story to add humor to your presentation. A Pattern Story illustrates a lesson learned from a series of similar situations over time.
The Nine Types of Story - Part 3
Minerva and Success Stories and Vignettes: A story taken from an ancient text or biographical profile that shares the wisdom of the ages is a Minerva Story. Success stories illustrate how something worked out well. A Vignette is a short illustration, often chosen as a last-minute example.
The Nine Types of Story - Part 4
End of Section 2 Quiz
5 questions
+ The Nine Steps of Story Structure
3 lectures 27:21

All great stories follow a similar structure: someone (the hero) sets off on a journey to accomplish something. They encounter obstacles and challenges along the way. Other characters are introduced, such as allies and enemies. The obstacles are overcome and a lesson is learned. In Part 1 you'll learn how to Set the Scene, Introduce the Characters and Begin the Journey.

The Nine Steps Part 1

In Part 2, you will Encounter the Obstacle, Overcome the Obstacle and Resolve the Story.

The Nine Steps Part 2
Now that you've told the story, you have to make the point in a way that the lesson sticks. It's called Sticking the Landing. Learn how to Make the Point, Ask the Question and Restate the Point.
The Nine Steps Part 3
End of Section 3 Quiz
3 questions
+ Crafting Your Stories
5 lectures 28:52
Next Level Storytelling requires that you write your story script using the Nine Steps of Story Structure. The script shall set you free. In this module, you'll learn how to write a conversational script that is easy to memorize.
Crafting Your Stories Part 1
Good writing is rewriting. As you walk and talk and transcribe your story, you'll have to make lots of choices about what goes into and what stays out of your story. What do you want your story to accomplish? What's the point? How do you want people to feel after hearing your story?
Crafting Your Stories Part 2
By including your private thoughts in your story script, your audience hears what you're thinking as you deal with the obstacles and challenges in your story. It's called "self-talk," and it's what makes a story come alive.
Add Thoughts and Feelings to Your Script
As long as the basic facts of the story are true and correct, feel free to rewrite history and embellish some of the minor details to make the story work. Discover the difference between lying and embellishing.
When Do You Embellish?

In order for a story to engage attention, inspire action and product results, it has to be long enough to contain the right amount of information and stimulation and short enough to get to the point in an efficient manner.

How Long Should A Story Be?
End of Section 4 Quiz
5 questions
+ Branding Your Point to Make it Stick
3 lectures 21:21
Story is a strategic communication tool. What do you want to teach? Start with the point in mind. If you don't know why you're telling the story or what you want it to accomplish, you're wasting people's time.
How to Determine the Point of Your Story
A Phrase That Pays is a "call to action" statement that summarizes the point or lesson of your story. If they don't remember the point of your story, they won't remember you or your presentation. Be memorable.
Make Your Point Stick with a Phrase That Pays
This is one of the most innovative and creative ways to get your audience to remember your Phrase That Pays. Repetition aids retention.
Brand Your Point with a Self-Reflective Echo
End of Section 5 Quiz
3 questions
+ Presenting Your Stories (Part 1)
5 lectures 28:42

Learn how to move with intention, connect with eye contact, and stand in your power as you deliver your story.

Presenting Your Story
In theater, the movement of actors within a scene is called staging. Story Theater incorporates staging into the presentation of your story to create physical environments and action. Learn how to make your story into a motion picture for your audience.
Three-Dimensional Storytelling - Staging & Movement
You are OUT when you are talking to the audience. An IN Moment is a present-tense recreation of a moment from your story. You can recreate the actions, reactions and conversations in your story with simple acting techniques.
Stepping IN and OUT - Part 1
Doug illustrates how to show, rather than tell, the actions and activities of your story. Rather than describing stepping in a puddle in your best dress shoes, step in the puddle. Rather than describing being frustrated, be frustrated.
Stepping IN and OUT - Part 2
The most powerful moment in your story is when something goes wrong and you react. In the movies, it is shown in a close up. Learn how to Hold the Moment to draw your audience in.
Don’t Describe Your Reactions - React
End of Section 6 Quiz
5 questions
+ Presenting Your Stories (Part 2)
4 lectures 37:36
The difference between great storytelling and average storytelling is what happens between the lines. Learn how to use behavior, thoughts and feelings to fill the transitions from one scene to the next.
The Power of Silence
Inner monologue is the conversation you have in your head, in silence. Self-talk is verbalized inner monologue. Learn how to use these acting techniques to make your IN Moments come alive.
Self-Talk and Inner Monologue
Telephone conversations are an integral part of many stories. Learn how to perform a telephone conversation that is so realistic, your audience will know exactly what the other person is saying, without you ever saying their lines.
How to Perform a Telephone Conversation
Two-character conversations can be the most colorful and dramatic parts of a story. The Two-Character Two-Step technique allows you to portray these conversations in a realistic way.
How to Do a Two-Character Conversation
End of Section 7 Quiz
4 questions
+ Presenting Your Stories (Part 3)
5 lectures 32:53
Become different people in your story by simply changing your posture and/or voice. You can be an old man or a cranky boss. You'll also learn how to transition from one scene or character to the next.
Developing Characters and Making Transitions
Do you describe looking at or seeing something in your story: a building, person or view? Rather than describing it, the technique called See It, Feel It, Tell It, will create sensory stimulation for your audience.
Using Sensory Stimulation
Learn to use the three building blocks of comedy to get more laughs: conceptual, vocal and physical. When a funny idea or bit is delivered with the right vocal inflection and physical punch, it gets a laugh.
Preview 06:44

A story is more than words. You will find your rhythm, make choices about when and where to move or stand still, and begin to memorize your story during rehearsal. Learn how to rehearse.

How to Rehearse

If you have ever memorized the lyrics to a song, you know that memorization does not restrict your ability to sing that song. It's the same with a story. Once you have memorized your story, you can sing it with feeling.

How to Memorize
End of Section 8 Quiz
5 questions
+ The Inner Game of Speaking
6 lectures 32:18
The paradox of being a speaker in front of an audience is that you must connect with them without getting distracted by them. Learn how to stay present with yourself and your audience with this non codependent speaking principle.
Connect With Your Audience

You cannot have a deep and profound impact on your audience if you are worried about whether they like or approve of you. Learn how to love yourself and let them watch.

Self-Esteem and Confidence
When are you ready to tell a tragic story? How much emotional vulnerability is too much? In this module you'll learn the concept of "emotional distance."
Develop Emotional Distance

Emotion is the fast lane to the brain. Learn how to work with and manage the most powerful and tender emotions in your story with a technique that will keep you grounded in truth.

Manage Your Emotions
Are you a people watcher? Can you tell what's going on between two people in a restaurant just by watching their body language and facial expressions? As they say, a picture is worth a thousand words. Learn how to replace language with behavior.
Behavior Replaces Language
Words alone do not influence. Logic alone is not persuasive. Doug reads from the book, Influencer, to bolster the case for storytelling as the most powerful communication device available to us to influence and persuade others.
Influence and Persuasion
End of Section 9 Quiz
6 questions
+ Story Modules
5 lectures 53:27

In this lecture, Doug tells you The Streaking Story: Risk and Reward. He refers to this story several times throughout the course, including in lectures 3, 26, 31 and 40. When he references this story in other lectures, you can refer back to the story here.

The Streaking Story: Risk and Reward

In this lecture, Doug tells you The Airport Story: Dealing with Adversity. He refers to this story several times throughout the course, including in lectures 3 and 7. When he references this story in other lectures, you can refer back to the story here.

The Airport Story: Dealing with Adversity

In this lecture, Doug tells you The Oscar Story: Leadership. He refers to this story several times throughout the course, including in lectures 27, 28, and 31. When Doug references this story in other lectures, you can refer back to the story here.

The Oscar Story: Leadership

In this lecture, Doug tells you The Dagger Lady Story: Presentation Skills. He refers to this story several times throughout the course, including in lectures 32 and 36. When Doug references this story in other lectures, you can refer back to the story here.

Preview 11:14

In this lecture, Doug tells you The Pill in the Peanut Story: Engagement. When Doug references this story in other lectures, you can refer back to the story here.

The Pill in the Peanut Story: Engagement