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Storytelling: An Intuitive Approach to Video Editing
Rating: 4.5 out of 5(18 ratings)
96 students

Storytelling: An Intuitive Approach to Video Editing

Learn Video Editing from scratch, combining the best technical and creative skills for compelling storytelling.
Created byAbner Cross
Last updated 12/2025
English

What you'll learn

  • Understand the importance of having a creative brief and defining your message and goals in the ideation phase
  • Learn editing theory and video editing techniques based on the principles of timing, pacing, and rhythm
  • Manipulate footage and create seamless transitions
  • Convey meaning using effect controls and how to animate with key frames
  • Create a folder structure and a timeless workflow to speed up your editing workflow
  • Learn the basics of audio editing and color grading

Course content

1 section • 21 lectures • 1h 53m total length

  • Introduction3:03

    Discover storytelling through video editing, from ideation and creative briefs to shaping style, pace, and rhythm, mastering the Adobe Premiere Pro timeline, keyframes, transitions, color grading, and audio.

  • Class Project & Set Up3:51
  • Storytelling: Your Message & Goals6:53
  • Rhythm & Pacing6:23

    Learn how rhythm and pace in editing shape viewers' emotions by sculpting shot timings, cuts, music, and duration; balance fast action with deliberate long takes to support the creative brief.

  • Editing Techniques: Cut on Action & Jump Cuts4:04

    Master cut on action and jump cuts to maintain continuity and create seamless transitions in edits. Explore how these Hollywood techniques shape pacing, convey time, and heighten urgency in storytelling.

  • Editing Techniques: Other Types of Cuts5:24

    Explore cross-cutting and parallel editing to intercut two or more actions happening at the same time, build tension, and reveal character thoughts with cutaways, then connect shots through match cuts.

  • Video Curation & The Role of Music3:29

    Source footage and music to shape your narrative, manage licensing with royalty-free or Creative Commons options, and organize assets for a legally compliant edit.

  • Adobe Premiere Interface4:00

    Explore the Adobe Premiere interface and personalize an editing workspace by arranging key panels: project, source, program, and timeline, then save a custom layout for improved productivity.

  • Importing & Organising Your Footage3:43

    Import and organize your footage using a standard folder structure and bins for media, audio, and graphics, then set in and out points and prepare your first sequence.

  • Setting up a Sequence4:33
  • Manipulating Your Footage8:45
  • Effect Controls: Blend Modes & Key Framing8:04

    Master the effect controls panel in Adobe Premiere to adjust position, scale, rotation, and opacity, apply blend modes, and animate with keyframes for dynamic video edits.

  • Seamlessness: Transitions & Speed Ramping7:35
  • Order of Shots: Kuleshov Effect3:32

    Explore the Kuleshov effect, a shot-order technique that creates meaning from shot sequences. Learn to apply it in Premiere, adjust short durations and order, and export an MP4 for YouTube.

  • Conveying Meaning with Effects9:10

    Apply lumetri color to desaturate or tint and adjust contrast and blacks, then layer blur, masks, overlays, and light leaks to convey dreamlike, vintage, or chaotic moods.

  • Essential Graphics3:35
  • Basic Audio & Music Editing4:58

    Master audio editing in Adobe Premiere by importing audio, inspecting waveforms, balancing levels with keyframes, applying transitions, and using the essential sound panel to remix duration.

  • Final Touches: Color Grading6:59
  • Project Breakdown10:24

    Explore a project breakdown of video editing techniques, including transform-based zooms with motion blur, overlays, luma key transitions, and VR gradient map wipes.

  • Exporting2:47

    Export your footage by setting in and out points (I and O), choose between H264 mp4 or Apple ProRes 42, and use Media Encoder to export while editing.

  • Conclusion1:56

Requirements

  • No editing experience needed. I'm covering everything from scratch and you'll only need a computer/laptop and Adobe Premiere Installed (It could even be a free trial)

Description

This course is ideal for beginners or more seasoned editors looking to develop a deeper understanding of how to purposefully convey meaning in their edits. Although it's concise, every minute is packed with value, focusing only on the most essential techniques and insights. You'll get straight to the point, learning just what you need to elevate your editing skills without any unnecessary fluff. Perfect for those who want to learn efficiently and effectively.


Throughout the process, we'll cover:

  • The importance of having a creative brief and defining your message and goals in the ideation phase

  • Editing theory and video editing techniques based on the principles of timing, pacing, and rhythm

  • Technical skills on how to manipulate footage and create seamless transitions

  • How to convey meaning using effect controls and how to animate with key frames

  • Organizational skills and how to use a folder structure to speed up your editing workflow

  • Basic audio editing and color grading

This course is perfect for you if you want to:

  • Become a professional video editor or work remotely (from home or while travelling)

  • Enhance your social media and create videos for yourself

  • Create a timeless workflow, ensuring consistent and impactful storytelling

  • Have fun learning a new skill ;)

To complete this course you online need a computer and Adobe Premiere Pro installed.

I created a comprehensive guidebook filled with tips, exercises, and insider secrets so you can focus on the creative (and fun) side of editing. So download the guidebook using the resources button in the first class as well as the assets provided and get the most out of your learning experience.

Editing is not just about the technical skills, but also the principles of storytelling that evoke a wide range of emotions in your viewers. This class is all about an intuitive approach to editing addressing both creative and technical aspects of the art form.

This class will equip you with several different techniques that will help you to edit with purpose, creating impactful and meaningful stories.

Can’t wait to embark on this journey with you! So stretch your hands and let’s get editing!

Who this course is for:

  • Become a professional video editor or work remotely (from home or while travelling)
  • Enhance your social media and create videos for yourself
  • Create a timeless workflow, ensuring consistent and impactful storytelling
  • Have fun learning a new skill

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