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Business Story Marketing
Rating: 4.4 out of 5(9 ratings)
104 students

Business Story Marketing

Market Your Most Shareable Business Story in 5 Essential Formats
Created byPhilippa Davies
Last updated 5/2016
English
English [Auto],

What you'll learn

  • Communicate your most shareable business story
  • Create your story in five different formats - for website, podcast, video, byline and print
  • Analyze plot, theme and character in your business story
  • Match your story type to that of your customers
  • Build social media strategy based on your story and character type

Course content

5 sections • 33 lectures • 1h 56m total length

  • Introduction3:10

    Craft five versions of your true business story using stickiness principles to create vivid, memorable messaging for marketing, potential investors, and compelling web copy.

  • How This Course Works1:49

    Shape your story into five versions across contexts through 15 lectures, with downloadable transcripts and a sticky story workbook, using Phlip thinking and Suzy and Max's real-world examples.

  • Sticky Story Examples4:48

    Explore sticky story examples from Green & Black's, Housing dot com, and Patagonia, including the Once Upon a Time sections, to see how mission and purpose shape focused brand narratives.

  • Sign Your Brain Into Storyland3:22
  • EXERCISE: Sign Your Brain Into Storyland1:00
  • Download: Introduction Script3:00

Requirements

  • You will need to use or intend to use the web, and media within it, to communicate your business messages

Description

Invest a half day in this course, to create your lifelong business story.

SELECTED BY UDEMY AS ONE OF TOP TEN CHAMPION COURSES FOR BLACK FRIDAY 2015.

Business Story Marketing is for creative entrepreneurs and small biz owners, seeking one most shareable business story, to use across your marketing channels.

You may find marketing a challenge, with your efforts feeling fragmented - or maybe you could do with creating a compelling narrative to gain investment for your business, and rapid growth.

Using truth, psychology and story analysis, you'll create five different formats to shape your business story for the web, print, podcast, video and byline. You'll identify your character type and your story type, and work out how your business story can merge with that of your customers or clients.

Highly interactive and practical, you can do this course in a half day, giving you a business story that will last a lifetime.

Who this course is for:

  • This course is for small business owners and creative entrepreneurs who want one strong clear business story to use across your marketing
  • It's for you if you want a personalized message, which is highly shareable and uses the psychology of stickiness
  • If you want to raise finance, and need a compelling narrative for potential investors, it could be most useful

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