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Business Story Marketing
104 students
What you'll learn
- Communicate your most shareable business story
- Create your story in five different formats - for website, podcast, video, byline and print
- Analyze plot, theme and character in your business story
- Match your story type to that of your customers
- Build social media strategy based on your story and character type
Explore related topics
Course content
5 sections • 33 lectures • 1h 56m total length
Requirements
- You will need to use or intend to use the web, and media within it, to communicate your business messages
Description
Invest a half day in this course, to create your lifelong business story.
SELECTED BY UDEMY AS ONE OF TOP TEN CHAMPION COURSES FOR BLACK FRIDAY 2015.
Business Story Marketing is for creative entrepreneurs and small biz owners, seeking one most shareable business story, to use across your marketing channels.
You may find marketing a challenge, with your efforts feeling fragmented - or maybe you could do with creating a compelling narrative to gain investment for your business, and rapid growth.
Using truth, psychology and story analysis, you'll create five different formats to shape your business story for the web, print, podcast, video and byline. You'll identify your character type and your story type, and work out how your business story can merge with that of your customers or clients.
Highly interactive and practical, you can do this course in a half day, giving you a business story that will last a lifetime.
Who this course is for:
- This course is for small business owners and creative entrepreneurs who want one strong clear business story to use across your marketing
- It's for you if you want a personalized message, which is highly shareable and uses the psychology of stickiness
- If you want to raise finance, and need a compelling narrative for potential investors, it could be most useful