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Statistics for Sales and Marketing
Role Play
Rating: 4.5 out of 5(101 ratings)
752 students

Statistics for Sales and Marketing

Leverage Data for Informed Decision-Making in Business: Take Full Advantage of Statistics and Statistical Testing
Created by365 Careers
Last updated 5/2026
English

What you'll learn

  • Grasp the foundational concepts of statistics and their role in modern marketing and sales decision-making.
  • Explore real-life marketing scenarios where statistical tests drive smarter strategies.
  • Adapt your marketing strategies based on evidence, not guesswork, by applying statistical insights.
  • Identify the appropriate statistical tests (like chi-square and t-tests) for various marketing and sales questions.
  • Learn to run and interpret statistical analyses using Python and Jupyter Notebooks—even if you’re new to coding.
  • Develop the confidence to explain statistical results clearly and persuasively to non-technical stakeholders.
  • Evaluate the credibility of marketing studies and reports through critical analysis.
  • Demonstrate how data can uncover customer behavior, optimize campaigns, and enhance product strategies.

Course content

9 sections49 lectures2h 48m total length
  • Welcome to the World of Statistical Tests!3:37
  • The Importance of Statistical Testing in Sales and Marketing5:13

    Apply statistical testing to drive data driven decision making in sales and marketing, revealing customer preferences, measuring campaign impact, and optimizing ROI with A/B testing and significance tests.

  • Course Approach3:16

    Transform sales and marketing strategies by mastering data-driven decisions through statistical testing, interpreting reports, and applying essential techniques with Python in Jupyter notebooks for actionable insights.

  • From Intuition to Evidence: A Data-Driven Decision Discussion

Requirements

  • Basic statistics knowledge
  • Basic Python skills

Description

Do you want to advance your career in Sales and Marketing?

Are you eager to leverage data for informed decision-making?

Well, you’ve come to the right place!

Statistics for Sales and Marketing is here for you!

This is the only course you need to take to start using statistical tests for informed business decisions. In no time, you will acquire the fundamental skills that will enable you to perform statistical tests applicable to real-life sales and marketing scenarios. We have created a course that is:

  • Easy to understand

  • Thorough

  • Hands-on

  • Concise

  • Loaded with practical exercises and resources

  • Focused on data-driven decision-making

By delving into real-world case studies from sales and marketing, we demonstrate the practical use of statistical tools beyond crunching numbers. The course details the process of understanding, selecting, applying, and interpreting different statistical tests like the chi-square test of independence, t-test, Mann–Whitney U test, and more.

You will acquire practical skills in employing statistical tests, interpreting results, and deriving actionable insights with Python. The Statistics for Sales and Marketing course focuses on applied knowledge rather than abstract theory—aiming to clarify statistics' role in solving sales and marketing challenges. From decoding market segmentation to assessing campaign impacts, we guide you on applying statistical analysis in marketing and sales and aid effective decision-making. Ultimately, statistics become a crucial tool—enabling informed, data-driven decisions that lead to success.

Learn from the best instructors

Olivier Maugain and Aastik Mahotra, seasoned industry experts, have joined forces to deliver a top-tier learning experience through this course. Both instructors bring a wealth of knowledge from their tenure at leading global corporations and are passionate about sharing their skills with those looking to elevate their data-driven decision-making capabilities. This course offers a unique chance to benefit from their extensive expertise as they guide you through the processes of performing statistical tests, leveraging the same techniques they've successfully applied at internationally acclaimed companies.

Get the course today

Please bear in mind that the course comes with Udemy’s 30-day unconditional money-back guarantee. And why not give such a guarantee? We are certain this course will provide a ton of value for you.

Click 'Buy now' and let's start learning together today!


Who this course is for:

  • Aspiring Data Analysts and Data Scientists
  • Marketing Professionals
  • Business Analysts
  • Sales Managers and Sales Executives
  • Entrepreneurs and Business Owners
  • Statistics and Business students