
Welcome to the Course #StartyourOwnMagazine
I Introduce you my Magazine Hola Tucson, you are more than welcome to check my Website www.HolaTucsonMagazine.com to see the Online Version (We are working on updates with the website, sorry guys!)
Please take a few seconds to introduce yourself and let us know where are you from, you don't need to give details, just your name and the name of your city and if you guys have some Ideas about what your Magazine is gonna be about, Thanks! JOIN THE COMMUNITY
facebook.com/groups/toxikstudio/
youtube.com/c/RolandoUrias
twitter.com/toxikstudio
Everything about Registering your Magazine as a Business in your City.
Things that we need to know before to start, Open a Business Bank Account, be prepared to recieve payments with card, etc.
Overview about your Magazine, as a business, Analysis of the Market in your city and how to Proceed and what to expect.
Understand Sales as a very fundamental part of every business, especially for a Magazine, so, what we need to know about it, and how we channel our efforts.
How to approach a potential client, how to identify a client for our magazine?
This method turned out to be very effective when selling ads for my Magazine and it could be your first Method, of course you can add steps and remove those that don not apply for your city of the type of your Magazine.
Take a Look to my Media Kit
Do we need a DSLR or a Professional Camera?
We have to gather people with experience on Sales, so I will give you some Ideas how to get the right people for this job.
The Sales Rep is an Extension of you and is representing your Magazine, So, What to have in mind when getting people to sell ads for our Magazine.
Don't Make the same mistakes, that I made!
How to determine how much to charge for an ad on our Magazine? It depends on several factors.
I will give you how to make as much money as we can with the most Important part of a Magazine: The Cover.
Managing a good Public Relation will increase the trust of people in our Magazine.
How and when we are going to get the payment? When are we going to pay the commission to the sales rep?
I will give you an Idea that can become the concept of your Magazine.
Trade and Exchange is a good idea!
We can get more than money for the ads.
Introduction to Design with Photoshop CS6 and InDesign CS6.
What we need to work on the Design of our Magazine.
Where we can get those Programs to get design our Magazine.
I show you, the way I have Organized my stuff, so you can have an idea how to do it, so you can manage yourself on this, I will just let you take a look to my files and folders.
Get Familiar with Photoshop CS6 Interface
learn how to use the move tool to reposition objects in the workspace, choosing by group or by layer, and align items to the right or left.
Use the marquee tool to draw and select rectangles, squares, ellipses, and circles, manage layers, transform with ctrl+t, press shift for proportional shapes, and move, delete, or refine selections.
Master the polygonal lasso and lasso tools to make precise selections, remove backgrounds, and build compositions with layers for ads and magazine covers.
Learn to design and manipulate text with the text tool: adjust size and proportions with shift, choose fonts and color, align, and transform with tracking and leading.
Use the rectangle tool to draw rectangles, adjust color, size, and stroke, and explore rounded rectangles. Create ellipses and lines, manage layers, and use the color picker for map-ready hues.
How to Change the Style of some Layers, this can help to look very nice our Ads!
Learn how to download and install fonts for use in Photoshop to design ads and flyers, including placing them in the Windows fonts folder and restarting Photoshop.
Learn where to source free images for ads and article illustrations from a site that offers photos and videos for commercial use with no attribution required, after creating an account.
Design a first issue attorney office ad in Photoshop, using a 5.25-inch half-page layout, brown colors, and essential details like business name, phone, address, and services.
Create a beauty salon ad by aligning text to the left, balancing services and specials, and using color and layout tweaks to optimize space and highlight offers.
Design a supermarket ad using layered text and circular graphics, duplicating and styling text with gradients, layer styles, and fonts to highlight specials and prices.
Design car dealer ads for a magazine by pulling images, editing text, and aligning inventory details in Photoshop to create polished layouts.
Design an insurance company ad by arranging contact details, addresses, and bilingual text; duplicate elements, adjust colors, and blend inspiration with original magazine style.
Design a compelling real estate ad by arranging logos and text. Highlight equal housing opportunity, website, financing availability, and phone number while optimizing space.
Learn to design a professional business card using a pre-set template, establish a safe area with guides, place a logo and text, and manage layers and transforms for print-ready results.
Learn to design a simple business card for your magazine by arranging text and images, placing a phone number, and aligning within the safe area for print quality.
Get Familiar with InDesign CS6 Interface.
Images and Articles are very Important for our Magazine, so I will give you some sources where you can get that Material to add content to your Magazine.
Discover free article sources for your magazine and licensing basics, including attribution, and consider hiring writers focused on your target audience.
There is a very easy way to get a Professional Photographer to work for us with NO COST!
How to Place an Article or Images and Pictures on our Magazine with InDesign CS6.
Learn to add magazine content in InDesign Part 2 by creating article placeholders, managing columns and safe areas, and wrapping text around images.
Add content to your magazine in InDesign, placing the back cover image, articles, and ads on the right page while using placeholders, guidelines, and resized assets to balance the layout.
Learn to add magazine content in InDesign by placing images with text wrap around placeholders, adjust margins and strokes, and source compliant web images following terms of service.
Practice creating ads in Photoshop, set up an InDesign layout of 8.5 by 10.5 inches, apply a 0.25 pt black stroke, and place images using the file > place workflow.
Design a banner in photoshop by arranging images and a logo, resizing with control t, adjusting layers, and keeping everything inside the safe area with a gradient background.
The Directory is a Very important part of our Magazine, because people know about the people that is behind our Magazine, like Editor, Sale Representatives, Designer, etc.
Export your magazine to pdf using adobe presets, ensure correct bleed and strokes, save in the right folder, and preview two-page spreads across the cover and back cover for print.
The Website of the Magazine is very important and help us to be ON LINE! so we can have an On Line Version of our Magazine.
Facebook Ads will be very important to create a network of followers for our Social Networks Links, we need to keep in mind that we need to be posting everyday, I'll tell you how.
What do we have to consider when choosing a Printing Company.
Number of Pages, Sizes of the Magazine and Quality of paper.
Work with your Clients, according to the deadlines with the Printing Company.
We need a car, of course, but, what else?
Let's make a Map in Google to Organize our Distribution Points.
Learn not only to Design Websites, but to Manage a Web Design Business with this Complete Course.
Let's Put our Project in perspective ans see if it's possible.
Some times we think, I would like to start my own business, but we usually think about a Restaurant, Super Market, Online Store, Clothes Store, etc. but, we never consider a Magazine as a Business to start. Let me tell you that I have been 5 years with this business and I'm doing very well, and it can only get better, of course I work hard and I try to take care of my clients, but it is a very easy job, and I make very good money. In this course I teach you how to start your own Magazine in your city, Advertising Local Businesses and Making money with it. With this course You will be able to Manage, Design and Distribute your Magazine, although, you can hire some people insofar as your magazine progress. So let's take a very good attitude and decide for something different and very Profitable.