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B2B Sales for Startup Founders: 0 to 1M ARR
Rating: 4.7 out of 5(50 ratings)
342 students

B2B Sales for Startup Founders: 0 to 1M ARR

Let's make the jump, together
Created bySean Higgins
Last updated 7/2026
English
English [Auto],

What you'll learn

  • Find customers for your product in a repeatable and predictable way
  • Apply the 3 Question messaging framework to their outreach
  • Develop a process for testing and iterating your sales process for optimal growth
  • Apply sales tactics to drive momentum and alignment in your product/service demo
  • Understand the optimal startup sales stack for different levels of outbound

Course content

8 sections36 lectures2h 46m total length
  • Welcome1:12

    Demystify early-stage startup sales by identifying messaging mistakes, building a lead gen machine, and driving momentum through demos and closing to scale from zero to a million.

  • Taking my company from 0-1Million3:21

    My journey in making the jump from 0-$1Million in annual recurring revenue

Requirements

  • Have a startup that is currently under $1 Million in recurring revenue

Description

When it comes to going from 0 to 10 unrelated customers, growth is hard, and yet making the jump from 10 to 100 seems even harder.

Product isn't the barrier it used to be. With tools like Claude Code and Codex, building isn't the hard part. Finding customers is the hard part. IIn this course we're going to demystify startup sales, helping you take your business from $0-$1Million in annual recurring revenue.

We’ll do this by

  1. Identifying the messaging problems that are stalling your deals

  2. Showing you how to build a repeatable lead gen process for your team

  3. Covering some best in class tactics for keeping your momentum to your product/service demo and beyond

This framework will help power your sales process whther it is AI driven, call driven, or events driven. It is the the core of building your go-to-market motion.  We'll start with messaging teaching you how to pitch your product in an email, LinkedIn Message, phone call or ad so that it stands out. We'll then look at ways you can get your message out there at scale. Finally we'll talk about the art of the deal how to run a convincing demo and handle objections/negotiations like a pro. Taught by a founder who has made the leap before at two different startups (Vidgrid & BetterYou), generating millions in sales. Let's close some deals!

Who this course is for:

  • B2B founders and early stage sales leaders looking to grow
  • All levels of early stage startups (pre-seed, and seed) will get a clear path to early traction from this course
  • We will show the tactics that will take you from first sale to ten unrelated customers, all the way to 100+