
Learn the fundamentals of building a startup from scratch with lean startup and customer development, track KPIs, gather feedback, raise capital, hire developers, and launch successfully.
Discover options to enhance your Udemy course experience with monthly live office hours over zoom, adjustable video speeds, captions and transcripts, a Q&A system, and clear completion and certificate guidance.
Learn how dopamine drives motivation in entrepreneurship, how to manage baseline levels, plan daily micro-goals, and balance journey with destination for sustained energy and growth.
Define what a startup is and isn’t, contrasting small local businesses and lifestyle ventures with startups that are innovative, disruptive, bootstrapped, and aimed at high growth in a big market.
Explore customer development and lean startup methodologies, focusing on talking to potential customers, building a minimum viable product, and rapid, feedback-driven iterations guided by analytics.
Identify and track key performance indicators for marketplaces with buyers and sellers like Uber and Airbnb, focusing on onboarding, retention, engagement, and geography segmentation to boost rides and stays.
Define key performance indicators that are measurable and actionable, focusing on leading indicators such as engagement and watch time to drive growth, while recognizing revenue as a trailing indicator.
Outline the stages of a product's growth from discovery to onboarding, retention, and superfans. Learn stage-specific strategies and KPIs to improve conversion at each step of the funnel.
Encourage learners to leave reviews for this course, explaining how feedback supports fairness and helps future students, and outlining how to submit or update a review from the dashboard.
Showcase a single successful case study to accelerate onboarding, build a compelling vision, and spread these stories on social media and marketing materials for a viral snowball effect.
Create a strong first draft website by using a detailed, seo-focused prompt, performing keyword research and taxonomy planning to outline pages, topics, urls, faqs, interlinks, and calls to action.
preview a fully built website with a homepage, five category pages, and forty topic pages; refine titles, interlink pages, and content, perform build verification, and prepare for publishing and SEO.
Learn how to port or recreate an existing website using AI on Adams by uploading site files or screenshots, then tailor fonts, colors, and style before repointing the domain.
Learn to use analytics, especially Google Analytics, to measure user behavior on websites and apps. Adopt a data-driven approach to test changes, monitor traffic, and optimize onboarding and signups.
Learn to set up Google Analytics 4 from scratch, create accounts, configure property details, data sharing, and streams, and install tracking via header code or WordPress plugin.
Set up a Google Analytics 4 data stream for your website, capture the measurement ID, and connect via a manual HTML header script or a WordPress plugin like Monster Insights.
Explore Google Analytics 4 with ready-to-use demo accounts, including the Google Merchandise Store, to view real-time data, machine-learning insights, predefined reports, and create custom reports and events.
Learn how CAC and LTV drive profitable growth while avoiding vanity metrics. A real case study uses Google Analytics to reveal KPIs, landing pages, and a six-figure licensing offer.
Track visitor navigation with the Google Analytics user flow to analyze traffic sources, pages, and engagement, uncover confusion, and optimize calls to action to improve conversions.
Learn to assess traffic quality in Google Analytics by analyzing acquisition sources, organic search, and secondary dimensions (age, country) to identify high-value buyers and optimize ads for lean startup growth.
Improve the net promoter score by focusing on the core value of your product, turning lukewarm customers into promoters through quality, usability, and proactive support.
Explore startup onboarding that prioritizes long term, highly engaged customers who may invite friends. Deliver rapid value with a simple first use experience and strategies to bring users back.
Illustrates how a major platform uses onboarding, the emphasis on course quality, and engagement to encourage students to buy more courses over time, supported by reviews and top-course promotion.
Learn to build engaging products by adding personality, testing unorthodox features like in-app chat, and using interactive formats to gather feedback and drive growth.
Improve top-of-funnel performance by boosting SERP click-through rate and visual appeal across search, YouTube, and social feeds, then lift page conversions and engagement for the next funnel step.
Explore how emotions shape buying decisions through somatic markers theory, illustrated by Antonio Damasio's Elliot case, and learn to align sales copy with target emotions.
Apply fundamental copywriting principles to startups marketing and social posts, focusing on benefits over features, the you-first approach, numbers, time, and emotion to boost engagement.
Learn to apply core sales and headline copywriting principles to social media and product headlines, using numbers, time-based promises, name dropping, and clear benefits to boost clicks, engagement, and sales.
Explore the theory of title copywriting to boost conversions and SEO by crafting attention-grabbing headlines that emphasize benefits, include keywords, and avoid overpromising.
Analyze how to improve a headline for roofing companies' marketing by prioritizing clear benefits and measurable promises, such as growth and ROI, with concise, attention-grabbing variants.
Learn to harness ChatGPT through prompt engineering to boost sales copywriting, using six practical prompts to craft tight, engaging headlines, descriptions, and calls to action.
Explore using ChatGPT and artificial intelligence to craft and refine sales copy, test headline lengths, and tailor messaging for roofing businesses, guided by lean startup methodology.
Explore four product title examples and learn how catchy headlines, keyword selection, and SEO impact attention, search rankings, and sales, with real-world branding tradeoffs.
Learn to craft effective subtitles that reinforce the title and balance seo with human readability. Use concise, compelling points, calls to action, and credibility cues to boost conversions.
Develop subtitles that reinforce a title, highlight benefits such as cross-pattern technology, and steer readers with clear calls to action like a free consultation.
Align subtitles with titles to boost SEO using keywords such as online marketing, digital marketing, growth hacking, and social media, and improve landing-page readability with concise bridge phrases.
Compare your title and subtitle to existing marketing copy, assessing clarity, excitement, and errors; craft a stronger, benefit-focused subtitle, and share in the course discussion area for peer feedback.
Master sales copywriting for product descriptions by addressing buyer fears, inspiring desire, and guiding action through the ADA framework, while integrating SEO keywords and clear calls to action.
Analyze and craft effective product descriptions by studying pros and cons, structure, credibility, benefits, readability, and calls to action, with real-world examples from online courses and consumer brands.
Learn a five-step description structure to persuade customers: promise with benefits, credibility, how it works, ideal customer, and a call to action, adaptable to descriptions, home pages, and sales videos.
Apply a data-driven, second-by-second sales video script grounded in Udemy research, detailing branding, credibility, benefits, course structure, ideal student, and keep it to about two minutes.
Explore converting sales videos for online courses within lean startup methodology, showing how promotional videos raise conversion rates through music, lighting, B-roll, and clear scripting.
Create a concise video sales script example for an ecommerce store, featuring big benefits, credibility, components, ideal customers, and calls to action.
Structure your about page to build trust and establish credibility. Showcase your background, highlights, and work for startups with a friendly, professional video and clear contact options to boost sales.
Learn to craft human, credible about us pages with clear structure, social links, and calls to action that guide visitors toward products and contact.
Highlight degrees and certifications on your homepage and about page to build credibility with potential clients. Showcasing education can boost conversion rates, since clients may judge professionals by their certifications.
Craft a privacy policy to build trust and boost sales conversions, using templates from services like Legalzoom and have it reviewed by a professional, while carefully evaluating ai-generated text.
Position your contact and support page as a marketing tool that boosts conversions by guiding users, addressing issues, shaping branding, and gathering feedback from unhappy customers.
Use a money back guarantee to build trust, boost conversions, and promptly issue refunds to keep returns low while growing revenue and customer loyalty.
1) Learn to create and grow an innovative startup.
2) Identify the right metrics for startup growth.
3) Use Google Analytics to monitor the correct metrics and KPI.
4) Use that data and insight to focus on and fix the right things.
5) Grow and succeed with your innovation or startup.
HOW TO GROW A STARTUP
Startup and innovative businesses must focus on growth. Most entrepreneurs focus on money too quickly. But startups must focus on growth, which is why identifying the most important growth and engagement metrics is the most important part of starting an innovative new company.
When you are working on a true innovation, many aspects of your product business are unknown. That's why it's an innovation. If it was a common business that has been done many times before, your KPIs would be known. But since your startup is building something new, you have to identify the right things to focus on in order to grow the most vital parts of your startup.
HOW THIS COURSE WILL HELP YOU PERFECT YOUR INNOVATION OR TECHNOLOGY
Any technology from something simple like a hammer to something complicated like spaceships or computers undergo a series of improvements over time until they get to a desired level of use and quality. No innovation is ideal on its first version so the goal of startup entrepreneurs is to create enough iterations of improvement quickly in order to perfect their product.
The strategy of this course is to show you how to choose the right things to improve so every one of your improvement iterations makes an impact and helps you grow your startup. The way to choose which features of your startup or innovation to improve is to look at use data, analytics, and identify the right KPIs in order to improve the aspects of your startup that are most vital.
The flip side of this is that if you choose the wrong features to improve, it won't make an impact and your innovation or startup won't grow. This course will help you succeed by using time-proven, best strategies to help you grow your startup and improve your product or innovation.
THE COURSE IS CONStANtLY UPDATED
I keep thinking about how to make this course on growing start-ups better and better. Usually, every few months, I make an update to the course, and improve some part of it. You can expect that to continue moving forward. If you come back to this course every year, you can expect to see a number of improvements.
ALL TOOLS SHOWN IN THE COURSE ARE FREE
All the tools in the course like Google Analytics are free and standard tools used by startups. You won't have to pay for any additional tools or software after you enroll.
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions about any part of your startup, I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because:
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
BONUSES INCLUDED
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and helpful to your startup
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills when you complete the course
Invest in yourself and your innovation! Enroll today!